Consumer Collaboration Roundup: CMO’s Relationships with Consumers, Product Innovation and More

Emily Paisner
6.19.2013
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This week we looked at some new research about the impact consumers are making on product innovation; why CMO’s should build digital relationships with customers; and three lessons about how customer insights can lead to product differentiation and increased demand. …MORE…

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Digital Collaboration Lab 2013: Golden Rules of Co-Creation

6.17.2013
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Nicole H.

On May 2nd, Promise Communispace hosted the 2013 Digital Collaboration Lab. The yearly event brings together innovators, marketers, researchers, digital experts, psychologists and problem solvers for half a day to talk digital co-creation. The objective: to learn, solve and develop. …MORE…

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The Consumer Collaboration Manifesto

Bill A.
6.13.2013
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Business has an intimacy problem. We’re afraid of getting close to consumers. Of having a real relationship with them. The distance and the falsity of the “engagement” between companies and consumers is a growing question for businesses to consider.* Really!?! …MORE…

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Inspiring the Future: Brands React to the Age of the Consumer

6.11.2013
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Nicole H.

The age of the consumer is upon us and companies are reacting. Never before have consumers had so much power, and businesses are responding accordingly – making sure to listen every step of the way (or at least they should …MORE…

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Consumer Collaboration Roundup: The Customer Journey Myth, Disney’s Customer Experience Strategy and More

Emily Paisner
6.6.2013
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At Communispace, we constantly monitor how organizations collaborate with consumers to grow their businesses. In an effort to keep you informed on the latest trends and best practices in consumer collaboration, we’re launching this “Consumer Collaboration Roundup” series. Every week …MORE…

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Engaging Consumers in Collaborative Discovery: Uncovering “Unconscious” Purchase Behavior

6.5.2013
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Manila A.

Insight into consumer behavior often requires nuanced understanding of what drives people’s actions — their expectations, assumptions, hopes and fears. Asking people directly about what motivates them, however, can yield unremarkable results. Not because they are unwilling to share this …MORE…

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The power and growth of anti-marketing

Nicole H.
5.29.2013
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People, or rather consumers, are increasingly finding their voice and are taking it upon themselves to campaign against brands; it is, in effect, anti-marketing. MORE…

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Fast-track consumer collaboration: Combining online and offline tools to co-create a communications platform in 48 hours

5.22.2013
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Kathryn M.

They say we’re living our lives faster than ever before. We Google on-the-go, catch up over coffee and socialize on our smartphones, often at the same time. We’re turning into a world made up of people with multiple identities online …MORE…

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