Shock and Ah-ha!: Embracing the power of surprise to move people

Kat L.
5.20.2013
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Communispace uses various humanistic and collaborative methods to uncover the emotional drivers and motivations behind consumer behavior. Among the most powerful of these emotions is surprise. MORE…

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Customer GPS: How collaborative consumer engagement approaches can guide marketers

5.14.2013
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Mollie G.

Reporting from Brand Innovators Consumer Engagement summit, Mollie Garberg explains how consumers can guide us in this perplexing digital and social media landscape.MORE…

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Triangulating to Truth: Identifying Emotional Motivators that Drive Consumer Behavior

Ed C.
5.8.2013
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We analyze how most shopping behaviors result from a complex set of conscious and subconscious motivations.MORE…

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Cspace Spotlight: Siobhan Dullea, Chief Client Officer at Communispace

5.1.2013
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Merrily M.

As Communispace’s Chief Client Officer, Siobhan Dullea spearheads great work with our clients on a daily basis. But as we sat together to talk about this article for Verbatim, I warned Siobhan that my intention was to focus on Siobhan …MORE…

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Real Women, Real Collaboration: How Ladies’ Home Journal Transformed Print Media

Manila A.
4.30.2013
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The story of how Ladies’ Home Journal re-imagined, not just what the brand could be, but how print media itself could be co-created with readers.MORE…

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New Promise Communispace Client Event Series: The Sofa Sessions

4.29.2013
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Nicole H.

We’re very pleased to unveil a series of exclusive events for our clients in 2013. The Sofa Sessions, launching April 30th in London by Europe Managing Director, Sally O’Rourke, will be tailored for and by its guests. Each session will …MORE…

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Communispace Client Index: Understanding Our Methodology

Eric P.
4.25.2013
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In part two of the Communispace Client Index series, Eric Porter explains the methodology behind the Communispace Client Index. MORE…

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The Value of Trust in the Customer Experience

4.24.2013
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Ed C.

In numerous studies on customer experience, pro-social emotions, such as trust, are repeatedly shown to have a strong effect on experiences and loyalty.MORE…

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