For Insurance, Relationships Can Mend the Broken Experience

Emily Paisner

@MissBrneyes Trying to get insurance for my mom is proving to be the most annoying experience of my life! @ecormany it’s really a shame that Kafka didn’t live long enough to experience a health insurance phone tree. @MizzElissa Why, yes. …MORE…

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How to Design Customer Loyalty through Collaboration

Daniel S.

National Coffee Day is fast approaching. In honor of this sacred day, coffee retailers like Dunkin’ Donuts, McDonald’s and Krispy Kreme are celebrating by offering customers free or discounted java for a limited time. Also joining the java festivities is …MORE…

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The Collaborative Advantage in the Sharing Economy

Julie W.S.

In the early days of Web 2.0 – boy, I’m dating myself – we talked about sharing in terms of social media. But we’ve now evolved from people sharing status updates among themselves or with brands to something much more …MORE…

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A Guide To User Hacks

Jack Orlik

One of the central tenets of Promise Communispace is that everyone has the capability to be creative. In his presentation, ‘Can Consumers Really Be Creative’, Dr. Nick Coates includes two striking examples of emergent ingenuity – ‘hacks’ that build on …MORE…

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Don’t Break these 2 Simple Rules when Marketing to Millennials

Chris W.

There’s new research coming out about Millennials each day, ranging from how marriage is not a priority to how store brands are more popular among our demographic. I’ll admit Millennials are a difficult group to figure out. We grew up …MORE…

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Has Digital Technology Killed our Lust for the Future?

Fred Gifford

I think we’ve lost our lust for the future, and I think digital technology is the reason. I think it’s failing to inspire us, and I think brands can do something about it. The future was once imagined as big …MORE…

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To Get to Know Your Customers, Spend a Day in Their Underwear

Diane H.

If you want to create products and services that truly serve customers’ needs, you need to find ways to get them to open up about very personal thoughts and feelings. Secrets and insecurities. We all have them. Yet most of …MORE…

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#TheNewIsWho: What’s your name for the post-Millennial generation?

Jen R.

Did you know that the name Millennials was coined by authors William Strauss and Neil Howe in 1987? At the time, The Cosby Show was an NBC sitcom hit, Debbie Gibson and Tiffany were battling it out in America’s shopping …MORE…

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