A Guide To User Hacks

Jack Orlik

One of the central tenets of Promise Communispace is that everyone has the capability to be creative. In his presentation, ‘Can Consumers Really Be Creative’, Dr. Nick Coates includes two striking examples of emergent ingenuity – ‘hacks’ that build on …MORE…

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Don’t Break these 2 Simple Rules when Marketing to Millennials

Chris W.

There’s new research coming out about Millennials each day, ranging from how marriage is not a priority to how store brands are more popular among our demographic. I’ll admit Millennials are a difficult group to figure out. We grew up …MORE…

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Has Digital Technology Killed our Lust for the Future?

Fred Gifford

I think we’ve lost our lust for the future, and I think digital technology is the reason. I think it’s failing to inspire us, and I think brands can do something about it. The future was once imagined as big …MORE…

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To Get to Know Your Customers, Spend a Day in Their Underwear

Diane H.

If you want to create products and services that truly serve customers’ needs, you need to find ways to get them to open up about very personal thoughts and feelings. Secrets and insecurities. We all have them. Yet most of …MORE…

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#TheNewIsWho: What’s your name for the post-Millennial generation?

Jen R.

Did you know that the name Millennials was coined by authors William Strauss and Neil Howe in 1987? At the time, The Cosby Show was an NBC sitcom hit, Debbie Gibson and Tiffany were battling it out in America’s shopping …MORE…

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5 Myths About Millennial Consumers

Manila A.

This article was previously published in Fast Company. There is an endless fascination with Millennials–today’s “it” generation raised on Bagel Bites and gigabytes; a sax-playing, vote-rocking Bill Clinton; and the anxiety-inducing realities of a post-9/11 world. Despite the seemingly endless …MORE…

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Deriving Maximum Impact From Online Communities

Julie W.S.

This article was originally published in Direct Marketing News. What use of online communities delivers maximum impact in terms of marketing, and why? If my real-world behavior mirrored my Facebook behavior I’d only speak to people to wish them a …MORE…

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Don’t Be Creepy, and Other Ways to Make Data-Driven Marketing Effective

Kat L.

This article originally appeared in Re/code. Back in 2004, “The Polar Express” sounded like a sure-fire holiday hit: A big-screen version of a beloved children’s book, brought to life through cutting-edge live-action performance capture. But the movie flopped. During the …MORE…

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