Shoppers in Control: How Can Retailers Bring Front-End Humanity & Back-End Algorithms Together for Success?

Jessica DeVlieger

The pace of change in retail is dizzying and fascinating; full of opportunity, but not without some big challenges. How can retailers keep up with all the ways people shop? MORE…

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Motivating Behavior Change by Treating the Whole Person

Kat Lerman

There is an increasing recognition among employers that physical health is only one aspect of wellness; that well-being is about much more than freedom from disease.MORE…

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Stop Isolating Customer Insights: Five Ways to Design the Customer Into Your Company

Julie Wittes Schlack

Companies that systematically design the customer into all functions and divisions, at every phase of the product or service lifecycle, are more agile, more responsive, and able to deliver greater shareholder value over the long run.MORE…

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Brands ‘On Fleek': Understanding (And Working With) Gen Z

Samantha Rothkopf

Brands that want to engage with Gen Z must provide new experiences, be savvy with how they use big data, and always plan for speed and flexibility. MORE…

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A Race to the Wearable Finish Line

Victoria Kidder

The future of wearables and tracking the quantified self needs to go beyond reporting personal data and move towards providing pragmatic insights based on that data so consumers can move from the “so what” to the “now what?”.MORE…

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The Fastest Way to “Cool” for Adidas

Bill Alberti

The sneaker space is a crowded one. If the brand wants to be “cool,” it has to start with consumers. Not with trends, not with executive leadership, but consumers. MORE…

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The Nimble Principles: Success in the Age of the Entrepreneurial CMO

David Franke

Meet today’s entrepreneurial CMO: a responsive and decisive leader on the front lines, unafraid to get up close and personal with the consumers she serves, undeterred in the face of risk and ambiguity. MORE…

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The Essential Six: The ARF Re:Think 2015 Sessions I’m Most Excited About

Jessica DeVlieger

I’m excited to hear how these six brands are designing customers into their organizations to get faster and deeper insights, inform strategy, guide new product and service development, and create truly customer-centric cultures.MORE…

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A New Chapter: From Communispace Client to Communispace Champion

Jonathan Stinnett

As many of you have seen, I recently started the next chapter in my career. It wasn’t an easy decision, as I had been part of the Citi team for over 10 years, but it was the right one. Because …MORE…

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