8 Things Brands Need to Know about Millennials and their Health

Kat Lerman

Understanding Millennials’ unique challenges, needs, and priorities are essential, not just for healthcare brands, but — in a broader, more economically competitive health and wellness landscape — for a wide range of companies.MORE…

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A Resolution for All in Healthcare: Listen and Learn from Patients

Deborah Hernandez

In 2015, vow to listen, interact, and learn from patients. Integrate the voice of the patient into the very DNA of your organization, from the board room to the call center to the R&D lab. MORE…

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A New Current: Electric Vehicles and the Driver Experience

Daniel Sills

As car manufacturers in Detroit and beyond continue to embrace sustainable driving through the implementation of incremental electric car innovations, success will be measured on a different scale: the driver experience. MORE…

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Finding Patient-Centricity in Patient Creativity

Corey Schwartz

Accessing creativity gives a clear view into the hearts and minds of patients as they navigate their personal healthcare journeys. MORE…

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The Future of Insights: Putting Customers’ Creative Minds to Work

Manila Austin

Consumer insights professionals can create the most value by working with customers to co-create new products, services, and experiences. And they can use that customer knowledge to inform and inspire action across the business. MORE…

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Imminent Disruption: Why Insurance Customers Will Design Tomorrow’s Insurance Experience

Charles Trevail

In an industry where the product remains essentially the same, it’s the experience that will dictate customer choice in buying, keeping, or finding new insurance. MORE…

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Premiumization Nation: Food and Beverage Brands make Quality Investments

Julie Ruiz

Many of the largest companies in the world are making big investments in premium food and beverage to account for slumping sales and meet shifting consumer demand. MORE…

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Open Enrollment 2014 and the Millennial Healthcare Opportunity

Deborah Hernandez

For Millennials, especially those who are going to turn 26 and will therefore lose coverage from their parent’s insurance plans, choosing a health plan can feel downright overwhelming. So where are they turning for answers and help?MORE…

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Who Above All? New Bag Fees and Less Leg Room Give Loyal Customers the JetBlues‬‬‬

Dan Lake

In an age where we’ve all become accustomed to the scaled-back, stripped-down amenities of the average in-flight experience, here’s the truth: up in the sky, it’s the little things that go the longest way for customers. And, until now, JetBlue has been very good about offering a lot of (free) little things. MORE…

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Deconstructing the Innovation Mindset

Charles Trevail

Successful innovation is an inherent company mindset, laser-focused on solving important customer problems – not company-centric goals – by using customer creativity as business inspiration.MORE…

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