Deriving Maximum Impact From Online Communities

Julie W.S.

This article was originally published in Direct Marketing News. What use of online communities delivers maximum impact in terms of marketing, and why? If my real-world behavior mirrored my Facebook behavior I’d only speak to people to wish them a …MORE…

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Don’t Be Creepy, and Other Ways to Make Data-Driven Marketing Effective

Kat L.

This article originally appeared in Re/code. Back in 2004, “The Polar Express” sounded like a sure-fire holiday hit: A big-screen version of a beloved children’s book, brought to life through cutting-edge live-action performance capture. But the movie flopped. During the …MORE…

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Reinventing Innovation as ‘Always On’

Ben H.

This article originally appeared in Wired Innovation Insights online. Over the last few years, Frito-Lay has discovered an essential ingredient to its chips: consumer input. Last year, the brand’s “Do Us A Flavor” contest garnered 3.8 million submissions and anointed …MORE…

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The Business of Beauty Begins with Maria

Jen R.

I have a confession to make: I’m a total lip gloss junkie. I carry at least six different brands of lip gloss in my bag at all times. An untrained eye would say my six lip glosses look almost identical …MORE…

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How to Move Beyond Traditional Employee Feedback

Diane H.

While building and sustaining a culture of meaningful employee engagement is challenging, especially as organizations scale, it’s worth the investment. Here are examples of companies that have invested wisely, transforming employee ideas and inspiration into tangible action.MORE…

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Beyond the Bull’s-Eye: Building Meaningful Relationships in the Age of Big Data

Kat L.

The following is the Author’s Note from the recently published report Beyond the Bull’s-Eye: Building Meaningful Relationships in the Age of Big Data that helps companies better inform their personalized marketing efforts and the ways in which they gather, use, …MORE…

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The Costs of Health Care: Understanding America’s Uninsured

Corey S.

Corey Schwartz is the Managing Director of Communispace Health, a new business unit dedicated to helping health care companies collaborate with consumers to create greater impact in the health care insurance, biotech, medical device and diagnostic, and pharma industries. The …MORE…

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Notes from a (Former) SXSW Skeptic

Jen R.

Last week I went to a little event called SXSW. This was my first time, and I can’t lie … I was a bit skeptical about what I would find down there. Over the years, this massive interactive festival has …MORE…

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