Yearly Archives

2011

An Aussie Christmas

Anne M.
12.23.2011
2 Comments

Let me begin by saying that I love Christmas. I am not particularly religious but I am attracted as a lot of people are by the sense of occasion, its opt-in seasonal faith, its proud, shameless indulgence and the opportunity it gives to pause and take stock at the end of the year.MORE…

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It Takes Two (Hemispheres), Baby: Neuroscience and self-reporting in market research

12.22.2011
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Julie W.S.

Brace yourself: I’ve declared it Neuroscience Thursday here on Verbatim.

In Mindsight, psychiatrist Dan Sigel notes that, “When we explain … we are relying heavily on the left hemisphere. When we describe … we are bringing the experientially rich side into collaboration with the word-smithing left hemisphere.”
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Market Research in 2012: Big Picture Trends and Predictions

Chris O.
12.15.2011
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2012 is right around the corner, and this is the time when the market research industry is rife with prognostications about where we’re all headed.

We asked a few Communispacers about what they thought the biggest trends and opportunities for 2012 would be, and while they all protested oracle-status, what emerged is nonetheless an interesting look at the big picture of market research.MORE…

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What Makes Market Research Valid?

12.9.2011
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Manila A.

One of the common questions I hear from clients is whether or not research results from our private, branded, online communities are valid: Are the findings biased? Can we generalize what we learn from community members to other groups? Are the differences observed significant?MORE…

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5 Market Research Online Community Case Studies (Webinar Download)

Chris O.
12.7.2011
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In 2012, according to Greenbook Research Industry Trends’ Fall 2011 Report, Market Research Online Communities (or MROCs) will see “massive” adoption by research buyers. As traditional sources of insight (focus groups, consumer panels) suffer problems with recruiting, attrition, decreased relevance, and respondent fatigue, more brands are turning to market research online communities to build more intimate relationship with consumers.
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“Don’t Buy This Jacket” is a Big Brand Moment for Patagonia: Consumer Responses to Patagonia’s Black Friday Campaign

12.2.2011
3 Comments
Chris O.

Last week, Patagonia took out this full-page ad in The New York Times:

The message was delivered in the wake of a CBS 60 Minutes segment which revealed that a staggering 25% of American children live in poverty, a national recession, unprecedented consensus about environmental peril, and raging political division.MORE…

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What Brands Would You Invite To Dinner?

Amanda F.
11.29.2011
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One of the best things about the American holiday of Thanksgiving (besides the plethora of food), is that it provides a great time for reflection. We are surrounded by the people that know us best and we have a little bit more time than usual to think about what we are grateful for. As I sat down for Thanksgiving dinner, I thought about the different personalities of the people in my family and what unique perspective and qualities they brought to the dinner table.MORE…

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Does Competition Equal Gamification? And Is It Good for Market Research?

11.14.2011
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Julie W.S.

The “gamification of market research” is a hot topic these days. Contests, badges, clues, and prizes are filling (or dare I say “littering”) the online research landscape, so the thoughtful and nuanced presentation by Peter Harrison at the recent ESOMAR 3D conference came as a refreshing frenzy-buster.
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