Monthly Archives

February 2012

Engaging BRIC Consumers Online for Market Research (Webinar)

Manila A.
2.23.2012
3 Comments

BRIC markets (Brazil, Russia, India, and China) are evolving at a fast and furious pace, transforming the digital landscape. In fact, BRIC consumers are taking the lead when it comes to using the social web: their behavior is more diverse and also more mobile than peoples’ from westernized countries; they are more likely to blog and to maintain social network profiles, and thus share content on the Web; and they represent the greatest potential for growth, as Internet penetration is still below 50% in all four countries.MORE…

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Mental Model Mining: 3 steps to understanding how customers think about your brand

2.22.2012
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David F.

Mental models are explanations of how we receive and interpret information and, ultimately, shape how we make sense of the world. They manifest in language through the conceptual narratives and metaphors we use in our everyday communication. Mental modeling can be tremendously helpful in market research: by understanding mental models and the related narratives (such as Heroic Journey, Transformation, Rescue, etc.), researchers and marketers can develop messaging strategies that more effectively motivate their target audiences to action.MORE…

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Downton Abbey & Mad Men: What do TV shows say about our culture?

Elisa C.
2.17.2012
1 Comment

I am one of those people who loves TV. Yes, I also love reading books but after a long day, to me, there’s nothing better than curling up on the couch and watching TV.

Recently, when looking at what I was watching, I started to notice a trend. The shows I most looking forward to watching are Mad Men and Downton Abbey – period pieces. MORE…

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Feeling the Brand Love: Consumers write love letters to their favorite brands

2.14.2012
3 Comments
Amanda F.

Whether you are an over-the-top Valentine lovebird with flowers, reservations and sappy gifts ready at the whim OR whether you will cringe at the sight of any shade of pink or red on February 14th, there has long been a debate over whether Valentine’s Day should be observed and how exactly it should be celebrated, if at all. MORE…

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Vote for Verbatim: Best Marketing & Advertising Blog in Boston

Devon J.
Chris O.
2.7.2012
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Verbatim is in the running to be named best Marketing & Advertising Blog by the good folks at BostInnovation, thanks to your nominations. We’re up against some stiff competition.

Each week, we work hard to bring you new research, consumer insights best practices, social media observations, and hopefully some laughs.

All we need is your votes – it’s easy! Just head over to the BostInno Insider Awards, and select Verbatim from under the Marketing & Advertising: Company blog category.MORE…

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How about that [local sport team]?

2.6.2012
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Jaycob B.

Some of the most interesting insights come from comparing two related, yet very different segments of individuals. We do it all the time for clients, and since we value philanthropy here at Communispace, I took it upon myself this weekend to extend our gift of analytical insight to the greater world beyond.MORE…

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Does my Facebook personality mirror my “real” personality? I hope not.

Julie W.S.
2.6.2012
3 Comments

Facebook vs. real-life behavior: the topic is sure to electrify marketers and market researchers trying to gain a better understanding of how to reach their customers online. A new study suggesting that your Facebook personality mirrors your general, offline personality has me ruminating.MORE…

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How Do You Bowl: Super Bowl or AdBowl?

2.3.2012
2 Comments
Elisa C.

There was an early sign I was meant to go into marketing: I was a kid and was so excited for the Super bowl ads. We’re not talking “yay,” excitement but all out “this is just as good as Christmas excitement.”

To prepare, my father, ever the analyst, created a spreadsheet in which he recorded each family member’s rating of each ad on a ten point scale.MORE…

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