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I’ll admit it. I am a sucker for a good deal (and for good chips!). So it’s no surprise that when Boloco recently sent an email offering 25% off as a way to get some foot traffic on a rainy day that my lunch plans took a turn. My salad didn’t make sense anymore … Boloco was offering a great deal and I could always save my salad for dinner. Soon I had my burrito, chips and salsa in hand. I was a very happy girl.

But, the search for value and a good deal can cast a wider net for many of us, Hispanic women. According to a recent study by WSL/Strategic Retail, the most proactive shoppers – in terms of using multiple retail channels to find the best deal – are Hispanic women. A few more interesting findings:MORE…