Author Archive

James B.

Beyond Market Research: Building Intuition [Video]

James B.
Siobhan D.
6.26.2012
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In a recent meeting, the head of Client Services here at Communispace, Siobhan Dullea proposed an exciting vision for companies who are building-in long term engagement with their customers”.

“There is a real opportunity for companies who have successfully developed that on-going, deep and trusted relationship,” Siobhan said. “to take that relationship beyond the day to day market research activity and to start building intuition into their organization.”MORE…

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How to engage anyone, anywhere in a world of internet ubiquity

5.3.2012
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James B.
Manila A.

In her latest article, for Quirks Magazine, Manila Austin, Ph.D. comments that with internet penetration exceeding over two billion globally, “it is technically possible, or will be soon, to engage anyone, anywhere, anytime.” However, she also warns “just because the technology is in place doesn’t make engagement a given”

I sat down with the author to get her point of view on what it takes to really engage people online—beyond the technology and ease of access—and find out what drives people to actively participate in branded communities. (Or a branded online experience?)MORE…

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Are We Living In The Paleolithic Era of The Information Age? or Why Is My Smart Phone So Dumb?

James B.
5.5.2011
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It’s not easy staying connected these days. In fact it’s a lot of work. And it takes up a lot of valuable time.

Apple’s iPhone, RIM’s Blackberry, and Google’s Android devices have brought connectivity into the palm of our hands. But they have also made it nearly mandatory to stay connected. It’s assumed these days—by my family, friends, colleagues, boss—that I am available at any time, and any message will reach me somehow, someway. MORE…

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Racing with Heroes, Real and Imagined

4.20.2010
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James B.

Waiting at the starting line of this years’ Boston Marathon (my first), I spotted a few unexpected faces in the very crowded field. Apparently, Spiderman and Wonder Woman were taking time off from saving the world to run (or crawl) the 26.2 miles from Hopkinton to Boston. The perfect weather also brought out Dolly Parton, Homer Simpson, and yes, even Elvis made an appearance.MORE…

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Growth and Culture: "What’s it really like to work at Communispace?"

James B.
3.8.2010
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At a recent company-wide meeting, a long-time client summed up the unique culture at Communispace: “You have really achieved a culture here that most companies only dream of… don’t ever lose it.”

There are a number of rewards that I’ve experienced as an employee at Communispace, all of which help to feed our culture continuously. Working with more than 100 of the best and most innovative brands on the planet is one. So is being associated with a revolutionary concept in the market research landscape—one that was co-innovated by our CEO and first client over 10 years ago. Of course working alongside some of the most talented, hard working, and fun people I have ever met is a constant source of job satisfaction.MORE…

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Me vs. The Recession (guess who is winning…)

12.7.2009
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James B.

Last week a friend of mine made an astounding observation about me and my behavior as a consumer. And it has rocked my world.

You see, for quite some time now I have been repeating the same refrain to my friends and family: “I am recession proof!” I am referring to myself here purely as a consumer—as such, my spending habits have remained the same, regardless of the endless bad news cycle on the economy. Amidst it all, I’ve remained steadfast in the face of decreased consumer confidence, especially in my day-to-day spending. I always follow up each $4.53 coffee drink purchase or $18 martini with my mantra, “The economy has nothing to fear from this consumer.”MORE…

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Market Research and the Transformative Power of Listening

James B.
12.4.2009
2 Comments

Vice President of Research Solutions at Meredith Corporation, and Communispace client, Britta Ware sits down with Charlene Weisler, of Weisler Media to discuss “the role of research, how print and research are evolving, media mix modeling, data matching, trends and predictions, and audience targeting for print”. Through a series of 6 quick interviews, Britta provides a unique perspective on the state of the media and publishing industry (online and print) and how specific research can be used to more effectively target the right audience.MORE…

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