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In her latest article, for Quirks Magazine, Manila Austin, Ph.D. comments that with internet penetration exceeding over two billion globally, “it is technically possible, or will be soon, to engage anyone, anywhere, anytime.” However, she also warns “just because the technology is in place doesn’t make engagement a given”

I sat down with the author to get her point of view on what it takes to really engage people online—beyond the technology and ease of access—and find out what drives people to actively participate in branded communities. (Or a branded online experience?)MORE…

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Last week I presented our research study, Tech Fast Forward: Plug in to See the Brighter Side of Life, to a select audience attending the 2012 International Consumer Electronics Show in Las Vegas (which drew over 150,000 people—a new record!). I spoke on one of the Kids@Play panels with Carly Shuler of the Joan Ganz Cooney Center.MORE…

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Here’s a question for you: If roughly 16% of the U.S. population today self-identifies as Hispanic or Latino, what percentage of your client services organization should be dedicated to understanding this rapidly growing market? One percent? Two percent? Five percent?
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Not much. While online research communities (also known as MROCs) seemingly bend many rules of research, brands actually risk more with traditional methods that fail to surface the “whys” behind the numbers. Quantifying research results does not make them actionable; and brands unwittingly hazard a great deal when they base business decisions on information obtained from a generic sample of unengaged, unmotivated respondents.MORE…