category: align

articles exploring new perspectives on business strategy, innovation, and insights

The Consumer Collaboration Manifesto

Bill A.

Business has an intimacy problem. We’re afraid of getting close to consumers. Of having a real relationship with them. The distance and the falsity of the “engagement” between companies and consumers is a growing question for businesses to consider.* Really!?! …MORE…

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Inspiring the Future: Brands React to the Age of the Consumer

Nicole H.

The age of the consumer is upon us and companies are reacting. Never before have consumers had so much power, and businesses are responding accordingly – making sure to listen every step of the way (or at least they should …MORE…

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Consumer Collaboration Roundup: The Customer Journey Myth, Disney’s Customer Experience Strategy and More

Emily Paisner

At Communispace, we constantly monitor how organizations collaborate with consumers to grow their businesses. In an effort to keep you informed on the latest trends and best practices in consumer collaboration, we’re launching this “Consumer Collaboration Roundup” series. Every week …MORE…

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The power and growth of anti-marketing

Nicole H.

People, or rather consumers, are increasingly finding their voice and are taking it upon themselves to campaign against brands; it is, in effect, anti-marketing. MORE…

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Communispace Client Index: Understanding Our Methodology

Eric P.

In part two of the Communispace Client Index series, Eric Porter explains the methodology behind the Communispace Client Index. MORE…

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Consumer Collaboration Investment: The Communispace Client Index vs. the S&P 500

Bill A.

Introducing the Communispace Client Index – an index designed to track the stock market performance of our top 25 clients (i.e., those clients investing the most in consumer collaboration) against the S&P 500. MORE…

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Let’s Dish about Foodservice Pros: Q&A with Amy Kleppinger, Consumer and Customer Insights Community Manager at Heinz

Jen R.

Jen Reddy, SVP of Global Marketing at Communispace, chats with Amy Kleppinger, Community Manager for The Heinz Consumer and Customer Insights team to learn more about the Let’s Dish online community.MORE…

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Moving Customers, Moving Companies: The Need for Change Agents

Julie W.S.

What obstacles stand in an organization’s way as they try to act on customer insights? How can they advance from being reporters to change agents within their own companies?MORE…

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