category: align

articles exploring new perspectives on business strategy, innovation, and insights

Communispace Client Index: Understanding Our Methodology

Eric P.
4.25.2013
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In part two of the Communispace Client Index series, Eric Porter explains the methodology behind the Communispace Client Index. MORE…

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Consumer Collaboration Investment: The Communispace Client Index vs. the S&P 500

4.22.2013
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Bill A.

Introducing the Communispace Client Index – an index designed to track the stock market performance of our top 25 clients (i.e., those clients investing the most in consumer collaboration) against the S&P 500. MORE…

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Let’s Dish about Foodservice Pros: Q&A with Amy Kleppinger, Consumer and Customer Insights Community Manager at Heinz

Jen R.
4.15.2013
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Jen Reddy, SVP of Global Marketing at Communispace, chats with Amy Kleppinger, Community Manager for The Heinz Consumer and Customer Insights team to learn more about the Let’s Dish online community.MORE…

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Moving Customers, Moving Companies: The Need for Change Agents

4.10.2013
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Julie W.S.

What obstacles stand in an organization’s way as they try to act on customer insights? How can they advance from being reporters to change agents within their own companies?MORE…

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And the Google Consumer Survey Says…

Kat L.
4.2.2013
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Communispace Researcher examines the benefits and trade-offs of Google Consumer SurveysMORE…

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Is co-funding the next step to co-creation?

2.25.2013
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Kathryn M.

The co-creation philosophy tells us that we need to engage a range of stakeholders to create better ideas, innovations and ultimately, impact together. We know that we build deep engagement with consumers through long-term relationships in our communities and through …MORE…

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Will Businesses Wear Disney’s Big Data Bracelets?

Daniel S.
2.19.2013
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The first roller coaster that turned and twisted me upside down was Ninja. Riding a roller coaster that disrespected gravity was a life accomplishment for 12-year-old me. But this life accomplishment also brought a life lesson: anything worth riding at …MORE…

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ARF 2013 Industry Leader Forum Recap: Taking a Step Back to Move Forward

1.25.2013
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Chris W.

Recently, I attended the Advertising Research Foundation (ARF) 2013 Industry Leader Forum in San Francisco, California, which featured some powerhouse speakers, including Eric Rasmussen, VP Consumer Insights, Groupon; Brad Smallwood, Head of Measurements and Insights, Facebook, Inc.; Joel Benenson, Lead …MORE…

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