category: align
articles exploring new perspectives on business strategy, innovation, and insights
Business has an intimacy problem. We’re afraid of getting close to consumers. Of having a real relationship with them. The distance and the falsity of the “engagement” between companies and consumers is a growing question for businesses to consider.* Really!?! …MORE…
The age of the consumer is upon us and companies are reacting. Never before have consumers had so much power, and businesses are responding accordingly – making sure to listen every step of the way (or at least they should …MORE…
At Communispace, we constantly monitor how organizations collaborate with consumers to grow their businesses. In an effort to keep you informed on the latest trends and best practices in consumer collaboration, we’re launching this “Consumer Collaboration Roundup” series. Every week …MORE…
People, or rather consumers, are increasingly finding their voice and are taking it upon themselves to campaign against brands; it is, in effect, anti-marketing. MORE…
In part two of the Communispace Client Index series, Eric Porter explains the methodology behind the Communispace Client Index. MORE…
Introducing the Communispace Client Index – an index designed to track the stock market performance of our top 25 clients (i.e., those clients investing the most in consumer collaboration) against the S&P 500. MORE…
Jen Reddy, SVP of Global Marketing at Communispace, chats with Amy Kleppinger, Community Manager for The Heinz Consumer and Customer Insights team to learn more about the Let’s Dish online community.MORE…
What obstacles stand in an organization’s way as they try to act on customer insights? How can they advance from being reporters to change agents within their own companies?MORE…
