Australia

market research, MROC, social media, and co-creation articles by the Communispace team in Sydney, Australia

An Aussie Christmas

Anne M.

Let me begin by saying that I love Christmas. I am not particularly religious but I am attracted as a lot of people are by the sense of occasion, its opt-in seasonal faith, its proud, shameless indulgence and the opportunity it gives to pause and take stock at the end of the year.MORE…

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Bricks and What?: Online retail growing in Australia

Raela R.

It is predicted by IBIS World that revenue to Australian online retailers is expected to increase to $10 billion over the next 5 years. Currently, online retailing makes up about 5-6% of total sales in Australia, compared to about 12 percent in the US. This trend drove the recent news that Australia Post is planning major changes to its service to support this growing demand including 24 hour pick-up lockers, international product tracking and an increased focus on small to medium businesses.MORE…

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Real Consumer Insights Have Arrived in Australia: Webinar

Anne M.

Here at Communispace, we’ve been working really hard to bring companies like Qantas Frequent Flyer, Frucor, Taste Living, and ANZ National Bank (NZ) unique and sometimes surprising or unexpected insights about their customers. Listening to and gaining trust with customers is so critical for companies today, as it informs every aspect of the business.MORE…

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