Comments for verbatim http://blog.communispace.com market research, social media, the internet, culture, and breakthroughs that matter. Fri, 03 Feb 2012 18:44:52 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on How Do You Bowl: Super Bowl or AdBowl? by Chris http://blog.communispace.com/enjoy/how-do-you-bowl-super-bowl-or-adbowl/#comment-4418 Chris Fri, 03 Feb 2012 18:44:52 +0000 http://blog.communispace.com/?p=6663#comment-4418 Wow... that extended VW/dog commercial took a dark turn there at the end.. And the Bueller ad is awesome, although I was hoping for a Jonathan Schmock "snotty/snooty" cameo. Wow… that extended VW/dog commercial took a dark turn there at the end..

And the Bueller ad is awesome, although I was hoping for a Jonathan Schmock “snotty/snooty” cameo.

]]> Comment on 4 Steps to Engaging Mobile Consumers by Adam Gent http://blog.communispace.com/learn/4-steps-to-engaging-mobile-consumers/#comment-4335 Adam Gent Thu, 02 Feb 2012 16:30:30 +0000 http://blog.communispace.com/?p=6614#comment-4335 Great blog post! I would agree that to make mobile marketing successful you have to provide some sort of bidirectional communication or participation. The reason I say this is I have noticed people will scan a QR code if they know what kind of feedback they are going to get and know that they can actively voice their own opinion or participate. They will not scan if it says "discount/coupon", "read more", "visit our site", or worse nothing at all. At <strong><a href="http://snaphop.com" rel="nofollow">SnapHop</a></strong> we have been extensively working on what we sort of call inbound mobile marketing where the user chooses to participate. We have also carefully chosen various technologies so that users do not have feel imposed on/inhibited by downloading an app. We have also concentrated on making engaging hi-participation campaigns. As an example we have helped voting competitions for startup products/companies at events such as <a href="http://www.masshightech.com/stories/2012/01/23/daily19-The-community-around-Mass-Innovation-Nights.html" rel="nofollow">Mass Innovation nights</a>. The participants would scan the QR and vote on the company or product they liked and the participation was excellent compared to other QR campaigns I have seen. We have also done taste tasting competitions for our-just-for-fun-startup <a href="http://evocatus.com" rel="nofollow">Evocatus</a> with QR codes (scan a product and rate it) and again the participation went quite well considering how few people have QR readers. I'm looking forward to see/hear/steal :) Communispace's future ideas on how create and drive engaging mobile communities where users will be able to share and participate where ever and whenever. Great blog post!

I would agree that to make mobile marketing successful you have to provide some sort of bidirectional communication or participation. The reason I say this is I have noticed people will scan a QR code if they know what kind of feedback they are going to get and know that they can actively voice their own opinion or participate. They will not scan if it says “discount/coupon”, “read more”, “visit our site”, or worse nothing at all.

At SnapHop we have been extensively working on what we sort of call inbound mobile marketing where the user chooses to participate. We have also carefully chosen various technologies so that users do not have feel imposed on/inhibited by downloading an app. We have also concentrated on making engaging hi-participation campaigns.

As an example we have helped voting competitions for startup products/companies at events such as Mass Innovation nights. The participants would scan the QR and vote on the company or product they liked and the participation was excellent compared to other QR campaigns I have seen.

We have also done taste tasting competitions for our-just-for-fun-startup Evocatus with QR codes (scan a product and rate it) and again the participation went quite well considering how few people have QR readers.

I’m looking forward to see/hear/steal :) Communispace’s future ideas on how create and drive engaging mobile communities where users will be able to share and participate where ever and whenever.

]]> Comment on Best Buy’s Retail Seasonality Discovery: It’s all about consumer behavior by Lardell Braunschweiger http://blog.communispace.com/align/retail-seasonality-about-consumer-behavior/#comment-3692 Lardell Braunschweiger Thu, 26 Jan 2012 00:42:41 +0000 http://blog.communispace.com/?p=6572#comment-3692 My customers are not a demographic that seem to be much influenced by seasons or holidays. People around here seem to eat as much shrimp on New Year's as they do in September. Maybe that has to do with shrimp being somewhat of a staple in the local diet of the populace. As a major local shrimp wholesale clearinghouse, we're second to none in the eastern central Mobile Bay market. I think a lot of that has to do with proximity: Nearly seventy-five percent of our customers lie within a one mile radius of our main warehouse. A lot of the buyers, chefs and restaurant owners simply walk here when the weather is pleasant. Between Fairhope and Foley, there are approximately five full-time shrimp and shrimp accessory wholesalers. Of all the wholesalers, only Shrimp Champ of Foley plans seasonal events. That consists typically of putting up Christmas lights and allowing some light drinking on the job by non-pilot-in-command staff and crewmen. If anything I think some of that would be apt to hurt business or at least increase liability. Lardell Magnolia Springs Shrimp Magnolia Springs, Alabama My customers are not a demographic that seem to be much influenced by seasons or holidays. People around here seem to eat as much shrimp on New Year’s as they do in September. Maybe that has to do with shrimp being somewhat of a staple in the local diet of the populace. As a major local shrimp wholesale clearinghouse, we’re second to none in the eastern central Mobile Bay market. I think a lot of that has to do with proximity: Nearly seventy-five percent of our customers lie within a one mile radius of our main warehouse. A lot of the buyers, chefs and restaurant owners simply walk here when the weather is pleasant. Between Fairhope and Foley, there are approximately five full-time shrimp and shrimp accessory wholesalers. Of all the wholesalers, only Shrimp Champ of Foley plans seasonal events. That consists typically of putting up Christmas lights and allowing some light drinking on the job by non-pilot-in-command staff and crewmen. If anything I think some of that would be apt to hurt business or at least increase liability.

Lardell
Magnolia Springs Shrimp
Magnolia Springs, Alabama

]]> Comment on Webinar: 4 ways MROCs reveal your customers’ mindsets by Manuela Reyna http://blog.communispace.com/learn/webinar-4-ways-mrocs-reveal-customer-mindsets/#comment-3403 Manuela Reyna Fri, 20 Jan 2012 22:06:09 +0000 http://blog.communispace.com/?p=6602#comment-3403 I agree with you when you say you never know who you talk to on Facebook. I'm not a facebook fan but I enjoy being a member in a Communispace community. I agree with you when you say you never know who you talk to on Facebook. I’m not a facebook fan but I enjoy being a member in a Communispace community.

]]> Comment on Listen to Me: A primer on active listening with social media monitoring tools by Aditi Narayanan http://blog.communispace.com/learn/active-listening-with-social-media-monitoring/#comment-3058 Aditi Narayanan Tue, 17 Jan 2012 10:00:45 +0000 http://blog.communispace.com/?p=6554#comment-3058 Hi Nick, You have nailed it in your statement about social media monitoring tools "they provide clients with a continual pulse on what consumers are saying about their brand online while simultaneously providing them with a wealth of metrics." Businesses are slowly waking upto the intelligence provided by such tools. Since you are interested in social media monitoring tools, I suggest you check out webfluenz (http://www.webfluenz.com/) which provides a system to listen and monitor conversations online, along with a powerful engagement system to 'close the loop' . Hi Nick,

You have nailed it in your statement about social media monitoring tools “they provide clients with a continual pulse on what consumers are saying about their brand online while simultaneously providing them with a wealth of metrics.” Businesses are slowly waking upto the intelligence provided by such tools. Since you are interested in social media monitoring tools, I suggest you check out webfluenz (http://www.webfluenz.com/) which provides a system to listen and monitor conversations online, along with a powerful engagement system to ‘close the loop’ .

]]> Comment on Listen to Me: A primer on active listening with social media monitoring tools by Sam Abraham http://blog.communispace.com/learn/active-listening-with-social-media-monitoring/#comment-2836 Sam Abraham Wed, 11 Jan 2012 18:36:27 +0000 http://blog.communispace.com/?p=6554#comment-2836 Nice post especially the point about Co-creation. Nice post especially the point about Co-creation.

]]> Comment on Relationship-building in China: Do you know what “guanxi” means? by Steve L. http://blog.communispace.com/connect/relationship-building-in-china-guanxi/#comment-2822 Steve L. Thu, 05 Jan 2012 15:58:06 +0000 http://blog.communispace.com/?p=6530#comment-2822 Great point Mark. I think of being a Westerner as perhaps a more complicated and/or difficult starting point for building guanxi. This further strengthens the need for building guanxi by foreigners and foreign companies. My experience having worked in the greater China region, with and for Chinese companies has, among many things, taught me that it takes time to build guanxi. However, as it strengthens, opportunities come to fruition more often. Thanks for the post. Steve Great point Mark. I think of being a Westerner as perhaps a more complicated and/or difficult starting point for building guanxi. This further strengthens the need for building guanxi by foreigners and foreign companies. My experience having worked in the greater China region, with and for Chinese companies has, among many things, taught me that it takes time to build guanxi. However, as it strengthens, opportunities come to fruition more often.

Thanks for the post.
Steve

]]> Comment on Relationship-building in China: Do you know what “guanxi” means? by Mark Lock http://blog.communispace.com/connect/relationship-building-in-china-guanxi/#comment-2817 Mark Lock Thu, 05 Jan 2012 11:16:48 +0000 http://blog.communispace.com/?p=6530#comment-2817 The constantly changing dynamic (or guanxi as used in another sense) between west and china is quite interesting. I have noticed in some respects, large western companies have an advantage in credibility (especially in product quality) along the guanxi axis but at the same time being western hurts guanxi in a business to business sense... many chinese company execs don't want to deal with "westerners" and often don't form as tight bonds as they would with people of their own background. The constantly changing dynamic (or guanxi as used in another sense) between west and china is quite interesting. I have noticed in some respects, large western companies have an advantage in credibility (especially in product quality) along the guanxi axis but at the same time being western hurts guanxi in a business to business sense… many chinese company execs don’t want to deal with “westerners” and often don’t form as tight bonds as they would with people of their own background.

]]> Comment on An Aussie Christmas by Mark Cohen http://blog.communispace.com/enjoy/an-aussie-christmas/#comment-2466 Mark Cohen Wed, 28 Dec 2011 14:24:15 +0000 http://blog.communispace.com/?p=6483#comment-2466 Anne--thanks so much for this lovely snapshot of Christmas in Australia. I really enjoyed learning how you celebrate the holiday. It's always fascinating to learn about the differences and similarities between different countries and cultures. Anne–thanks so much for this lovely snapshot of Christmas in Australia. I really enjoyed learning how you celebrate the holiday. It’s always fascinating to learn about the differences and similarities between different countries and cultures.

]]> Comment on An Aussie Christmas by Theresa O'Halloran http://blog.communispace.com/enjoy/an-aussie-christmas/#comment-2100 Theresa O'Halloran Sat, 24 Dec 2011 00:29:34 +0000 http://blog.communispace.com/?p=6483#comment-2100 Anne, you've captured the spirirt of an Aussie Chrissie really well. I was at Bondi for a swim this morning and came home and made a pavlova.... a typical Christmas Eve! Merry Christmas! Anne, you’ve captured the spirirt of an Aussie Chrissie really well. I was at Bondi for a swim this morning and came home and made a pavlova…. a typical Christmas Eve!
Merry Christmas!

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