Comments for verbatim http://blog.communispace.com market research, social media, the internet, culture, and breakthroughs that matter. Thu, 16 Feb 2012 01:32:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Feeling the Brand Love: Consumers write love letters to their favorite brands by MicroSourcing http://blog.communispace.com/learn/love-letters-to-brands/#comment-5143 MicroSourcing Thu, 16 Feb 2012 01:32:00 +0000 http://blog.communispace.com/?p=6725#comment-5143 Lesson #1 is notable, especially in an increasingly health-conscious market. It would be more rational to understand consumers' realistic lifestyles and not pass the product off as something healthy when it's something that should only be enjoyed occasionally. Lesson #1 is notable, especially in an increasingly health-conscious market. It would be more rational to understand consumers’ realistic lifestyles and not pass the product off as something healthy when it’s something that should only be enjoyed occasionally.

]]> Comment on Feeling the Brand Love: Consumers write love letters to their favorite brands by Manuela Reyna http://blog.communispace.com/learn/love-letters-to-brands/#comment-5086 Manuela Reyna Tue, 14 Feb 2012 16:46:48 +0000 http://blog.communispace.com/?p=6725#comment-5086 I love the love letters. If I were to send one it will be to love Target. They have the best products and the best price. I love the love letters. If I were to send one it will be to love Target. They have the best products and the best price.

]]> Comment on How Do You Bowl: Super Bowl or AdBowl? by Manuela Reyna http://blog.communispace.com/enjoy/how-do-you-bowl-super-bowl-or-adbowl/#comment-4851 Manuela Reyna Wed, 08 Feb 2012 17:12:07 +0000 http://blog.communispace.com/?p=6663#comment-4851 Michael Jordan & Larry Bird I love it Michael Jordan & Larry Bird I love it

]]> Comment on Does my Facebook personality mirror my “real” personality? I hope not. by Ronnie Kassiff http://blog.communispace.com/connect/facebook-vs-real-life-behavior/#comment-4760 Ronnie Kassiff Mon, 06 Feb 2012 18:49:05 +0000 http://blog.communispace.com/?p=6685#comment-4760 Wow Julie! This post is very interesting; Facebook behavior does have to be taken with a grain of salt because it does not accurately portray how people behave in their day-to-day lives. It would be interesting to understand this not only from a market research perspective, but from a personal one as well. Perhaps we should try to act more like ourselves on Facebook, and respond more when acquaintances go out of their way to share a recipe or movie recommendation. Wow Julie!

This post is very interesting; Facebook behavior does have to be taken with a grain of salt because it does not accurately portray how people behave in their day-to-day lives. It would be interesting to understand this not only from a market research perspective, but from a personal one as well. Perhaps we should try to act more like ourselves on Facebook, and respond more when acquaintances go out of their way to share a recipe or movie recommendation.

]]> Comment on Listen to Me: A primer on active listening with social media monitoring tools by Israel Kloss http://blog.communispace.com/learn/active-listening-with-social-media-monitoring/#comment-4749 Israel Kloss Mon, 06 Feb 2012 15:19:00 +0000 http://blog.communispace.com/?p=6554#comment-4749 Great overview of Social Media Monitoring. I have found these 3 sites to have an pretty exhaustive list of the Social Media Monitoring (and data tools and listening platform) tools available: http://socialmedia-listening.wikispaces.com/Tools and http://socialmediamonitoring.ca/monitoring_tools_directory.html and http://www.quora.com/datatools And this report is pretty descriptive from the 2010 perspective (which is still pretty accurate): http://www.nmincite.com/wp-content/uploads/2010/06/The-Forrester-Wave-Listening-Platforms-Q3-2010-FINAL.pdf Great overview of Social Media Monitoring. I have found these 3 sites to have an pretty exhaustive list of the Social Media Monitoring (and data tools and listening platform) tools available:
http://socialmedia-listening.wikispaces.com/Tools
and
http://socialmediamonitoring.ca/monitoring_tools_directory.html
and
http://www.quora.com/datatools

And this report is pretty descriptive from the 2010 perspective (which is still pretty accurate):
http://www.nmincite.com/wp-content/uploads/2010/06/The-Forrester-Wave-Listening-Platforms-Q3-2010-FINAL.pdf

]]> Comment on How Do You Bowl: Super Bowl or AdBowl? by Chris http://blog.communispace.com/enjoy/how-do-you-bowl-super-bowl-or-adbowl/#comment-4418 Chris Fri, 03 Feb 2012 18:44:52 +0000 http://blog.communispace.com/?p=6663#comment-4418 Wow... that extended VW/dog commercial took a dark turn there at the end.. And the Bueller ad is awesome, although I was hoping for a Jonathan Schmock "snotty/snooty" cameo. Wow… that extended VW/dog commercial took a dark turn there at the end..

And the Bueller ad is awesome, although I was hoping for a Jonathan Schmock “snotty/snooty” cameo.

]]> Comment on 4 Steps to Engaging Mobile Consumers by Adam Gent http://blog.communispace.com/learn/4-steps-to-engaging-mobile-consumers/#comment-4335 Adam Gent Thu, 02 Feb 2012 16:30:30 +0000 http://blog.communispace.com/?p=6614#comment-4335 Great blog post! I would agree that to make mobile marketing successful you have to provide some sort of bidirectional communication or participation. The reason I say this is I have noticed people will scan a QR code if they know what kind of feedback they are going to get and know that they can actively voice their own opinion or participate. They will not scan if it says "discount/coupon", "read more", "visit our site", or worse nothing at all. At <strong><a href="http://snaphop.com" rel="nofollow">SnapHop</a></strong> we have been extensively working on what we sort of call inbound mobile marketing where the user chooses to participate. We have also carefully chosen various technologies so that users do not have feel imposed on/inhibited by downloading an app. We have also concentrated on making engaging hi-participation campaigns. As an example we have helped voting competitions for startup products/companies at events such as <a href="http://www.masshightech.com/stories/2012/01/23/daily19-The-community-around-Mass-Innovation-Nights.html" rel="nofollow">Mass Innovation nights</a>. The participants would scan the QR and vote on the company or product they liked and the participation was excellent compared to other QR campaigns I have seen. We have also done taste tasting competitions for our-just-for-fun-startup <a href="http://evocatus.com" rel="nofollow">Evocatus</a> with QR codes (scan a product and rate it) and again the participation went quite well considering how few people have QR readers. I'm looking forward to see/hear/steal :) Communispace's future ideas on how create and drive engaging mobile communities where users will be able to share and participate where ever and whenever. Great blog post!

I would agree that to make mobile marketing successful you have to provide some sort of bidirectional communication or participation. The reason I say this is I have noticed people will scan a QR code if they know what kind of feedback they are going to get and know that they can actively voice their own opinion or participate. They will not scan if it says “discount/coupon”, “read more”, “visit our site”, or worse nothing at all.

At SnapHop we have been extensively working on what we sort of call inbound mobile marketing where the user chooses to participate. We have also carefully chosen various technologies so that users do not have feel imposed on/inhibited by downloading an app. We have also concentrated on making engaging hi-participation campaigns.

As an example we have helped voting competitions for startup products/companies at events such as Mass Innovation nights. The participants would scan the QR and vote on the company or product they liked and the participation was excellent compared to other QR campaigns I have seen.

We have also done taste tasting competitions for our-just-for-fun-startup Evocatus with QR codes (scan a product and rate it) and again the participation went quite well considering how few people have QR readers.

I’m looking forward to see/hear/steal :) Communispace’s future ideas on how create and drive engaging mobile communities where users will be able to share and participate where ever and whenever.

]]> Comment on Best Buy’s Retail Seasonality Discovery: It’s all about consumer behavior by Lardell Braunschweiger http://blog.communispace.com/align/retail-seasonality-about-consumer-behavior/#comment-3692 Lardell Braunschweiger Thu, 26 Jan 2012 00:42:41 +0000 http://blog.communispace.com/?p=6572#comment-3692 My customers are not a demographic that seem to be much influenced by seasons or holidays. People around here seem to eat as much shrimp on New Year's as they do in September. Maybe that has to do with shrimp being somewhat of a staple in the local diet of the populace. As a major local shrimp wholesale clearinghouse, we're second to none in the eastern central Mobile Bay market. I think a lot of that has to do with proximity: Nearly seventy-five percent of our customers lie within a one mile radius of our main warehouse. A lot of the buyers, chefs and restaurant owners simply walk here when the weather is pleasant. Between Fairhope and Foley, there are approximately five full-time shrimp and shrimp accessory wholesalers. Of all the wholesalers, only Shrimp Champ of Foley plans seasonal events. That consists typically of putting up Christmas lights and allowing some light drinking on the job by non-pilot-in-command staff and crewmen. If anything I think some of that would be apt to hurt business or at least increase liability. Lardell Magnolia Springs Shrimp Magnolia Springs, Alabama My customers are not a demographic that seem to be much influenced by seasons or holidays. People around here seem to eat as much shrimp on New Year’s as they do in September. Maybe that has to do with shrimp being somewhat of a staple in the local diet of the populace. As a major local shrimp wholesale clearinghouse, we’re second to none in the eastern central Mobile Bay market. I think a lot of that has to do with proximity: Nearly seventy-five percent of our customers lie within a one mile radius of our main warehouse. A lot of the buyers, chefs and restaurant owners simply walk here when the weather is pleasant. Between Fairhope and Foley, there are approximately five full-time shrimp and shrimp accessory wholesalers. Of all the wholesalers, only Shrimp Champ of Foley plans seasonal events. That consists typically of putting up Christmas lights and allowing some light drinking on the job by non-pilot-in-command staff and crewmen. If anything I think some of that would be apt to hurt business or at least increase liability.

Lardell
Magnolia Springs Shrimp
Magnolia Springs, Alabama

]]> Comment on Webinar: 4 ways MROCs reveal your customers’ mindsets by Manuela Reyna http://blog.communispace.com/learn/webinar-4-ways-mrocs-reveal-customer-mindsets/#comment-3403 Manuela Reyna Fri, 20 Jan 2012 22:06:09 +0000 http://blog.communispace.com/?p=6602#comment-3403 I agree with you when you say you never know who you talk to on Facebook. I'm not a facebook fan but I enjoy being a member in a Communispace community. I agree with you when you say you never know who you talk to on Facebook. I’m not a facebook fan but I enjoy being a member in a Communispace community.

]]> Comment on Listen to Me: A primer on active listening with social media monitoring tools by Aditi Narayanan http://blog.communispace.com/learn/active-listening-with-social-media-monitoring/#comment-3058 Aditi Narayanan Tue, 17 Jan 2012 10:00:45 +0000 http://blog.communispace.com/?p=6554#comment-3058 Hi Nick, You have nailed it in your statement about social media monitoring tools "they provide clients with a continual pulse on what consumers are saying about their brand online while simultaneously providing them with a wealth of metrics." Businesses are slowly waking upto the intelligence provided by such tools. Since you are interested in social media monitoring tools, I suggest you check out webfluenz (http://www.webfluenz.com/) which provides a system to listen and monitor conversations online, along with a powerful engagement system to 'close the loop' . Hi Nick,

You have nailed it in your statement about social media monitoring tools “they provide clients with a continual pulse on what consumers are saying about their brand online while simultaneously providing them with a wealth of metrics.” Businesses are slowly waking upto the intelligence provided by such tools. Since you are interested in social media monitoring tools, I suggest you check out webfluenz (http://www.webfluenz.com/) which provides a system to listen and monitor conversations online, along with a powerful engagement system to ‘close the loop’ .

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