category: connect

articles and observations about trends in social media and online community

Fast-track consumer collaboration: Combining online and offline tools to co-create a communications platform in 48 hours

Kathryn M.

They say we’re living our lives faster than ever before. We Google on-the-go, catch up over coffee and socialize on our smartphones, often at the same time. We’re turning into a world made up of people with multiple identities online …MORE…

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Customer GPS: How collaborative consumer engagement approaches can guide marketers

Mollie G.

Reporting from Brand Innovators Consumer Engagement summit, Mollie Garberg explains how consumers can guide us in this perplexing digital and social media landscape.MORE…

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New Promise Communispace Client Event Series: The Sofa Sessions

Nicole H.

We’re very pleased to unveil a series of exclusive events for our clients in 2013. The Sofa Sessions, launching April 30th in London by Europe Managing Director, Sally O’Rourke, will be tailored for and by its guests. Each session will …MORE…

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The Value of Trust in the Customer Experience

Ed C.

In numerous studies on customer experience, pro-social emotions, such as trust, are repeatedly shown to have a strong effect on experiences and loyalty.MORE…

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Simplicity: Consumers desire to escape chaos

Nicole H.

Consumers we talk to on a daily basis, express the desire, or indeed the need, to de-clutter their lives and move toward simplicity.MORE…

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Google Glass: Will consumers ditch smart phones for smart glasses?

Daniel S.

We asked several Cspacers for their Google Glass predictions, opinions and ideas. What are your ideas?MORE…

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Ideas to Innovation Workshop: Ensuring Buy-in

Nicole H.

How do you turn a great idea into a successful launch? We look to explore this very question in a series of events, the first of which we hosted in late February, “Ideas to Innovation: Workshop 1 – Ensuring Buy-in.” …MORE…

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2013 “Luncheon Meet” Series Kicks Off

Nicole H.

Communispace hosted its first exclusive Promise Luncheon Meet of 2013 on February 12, with Guest Speaker, Alan Stewart, CFO of Marks & Spencer. Stewart has been the CFO of M&S since October 2010 and has extensive experience in retail and …MORE…

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