category: enjoy

a look into Communispace’s culture & the big minds behind the big ideas

Communispace rocks a new tradition

Libby R.

Last Friday, Communispace’s Boston office hosted its second ever live, in-office concert called Communijam. Communijam was an idea proposed to give Communispacer’s the opportunity to get together and make great music then perform it in front of the whole organization. If there is one thing you can find a lot of in this office aside from creative genius and an abundance of energy, it’s musical talent. We’re not just talking “I own Guitar Hero” talent here, we’re talking, “Yeah, I’m in a band, we have a show in Cambridge tonight.” talent.MORE…

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Israel Loves Iran shows how online communities can forge real-world bonds

Chris O.

It started with a poster, created by a designer living in Tel Aviv, and posted on Facebook – a simple message from two Israelis to Iran: “We will never bomb your country. We love you.”

Within twenty-four hours, hundreds of Israelis had repurposed the poster, including photos of themselves behind the words and sharing it on the web. It took only one more day before messages of response began pouring in from Iran – even more stirring because internet access (including access to Facebook) is heavily restricted in Iran and posting can be difficult – even risky.MORE…

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Downton Abbey & Mad Men: What do TV shows say about our culture?

Elisa C.

I am one of those people who loves TV. Yes, I also love reading books but after a long day, to me, there’s nothing better than curling up on the couch and watching TV.

Recently, when looking at what I was watching, I started to notice a trend. The shows I most looking forward to watching are Mad Men and Downton Abbey – period pieces. MORE…

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Vote for Verbatim: Best Marketing & Advertising Blog in Boston

Devon J.
Chris O.

Verbatim is in the running to be named best Marketing & Advertising Blog by the good folks at BostInnovation, thanks to your nominations. We’re up against some stiff competition.

Each week, we work hard to bring you new research, consumer insights best practices, social media observations, and hopefully some laughs.

All we need is your votes – it’s easy! Just head over to the BostInno Insider Awards, and select Verbatim from under the Marketing & Advertising: Company blog category.MORE…

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How about that [local sport team]?

Jaycob B.

Some of the most interesting insights come from comparing two related, yet very different segments of individuals. We do it all the time for clients, and since we value philanthropy here at Communispace, I took it upon myself this weekend to extend our gift of analytical insight to the greater world beyond.MORE…

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How Do You Bowl: Super Bowl or AdBowl?

Elisa C.

There was an early sign I was meant to go into marketing: I was a kid and was so excited for the Super bowl ads. We’re not talking “yay,” excitement but all out “this is just as good as Christmas excitement.”

To prepare, my father, ever the analyst, created a spreadsheet in which he recorded each family member’s rating of each ad on a ten point scale.MORE…

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In Defense of Boston: Why I love that dirty water

Devon J.

Is it just me or has Boston been getting a pretty bad rap lately? I really should start with the caveat that I am a born and raised Bostonian; from the Pru to the Pats to the Public Gardens, I love it all. So this post is almost (not almost) 100% influenced by that. But all bias aside, someone needed to step up for Beantown … and I’m going to be the one to do it.
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An Aussie Christmas

Anne M.

Let me begin by saying that I love Christmas. I am not particularly religious but I am attracted as a lot of people are by the sense of occasion, its opt-in seasonal faith, its proud, shameless indulgence and the opportunity it gives to pause and take stock at the end of the year.MORE…

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