http://blog.communispace.com market research, social media, the internet, culture, and breakthroughs that matter. Wed, 22 Feb 2012 20:20:25 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://blog.communispace.com/learn/mental-model-mining/ http://blog.communispace.com/learn/mental-model-mining/#comments Wed, 22 Feb 2012 19:28:54 +0000 David F. http://blog.communispace.com/?p=6750 Mental models are explanations of how we receive and interpret information and, ultimately, shape how we make sense of the world. They manifest in language through the conceptual narratives and metaphors we use in our everyday communication. Mental modeling can be tremendously helpful in market research: by understanding mental models and the related narratives (such as Heroic Journey, Transformation, Rescue, etc.), researchers and marketers can develop messaging strategies that more effectively motivate their target audiences to action.MORE…]]> http://blog.communispace.com/learn/mental-model-mining/feed/ 0 http://blog.communispace.com/enjoy/downton-abbey-mad-men-what-do-tv-shows-say-about-our-culture/ http://blog.communispace.com/enjoy/downton-abbey-mad-men-what-do-tv-shows-say-about-our-culture/#comments Fri, 17 Feb 2012 16:49:20 +0000 Elisa C. http://blog.communispace.com/?p=6736 MORE…]]> http://blog.communispace.com/enjoy/downton-abbey-mad-men-what-do-tv-shows-say-about-our-culture/feed/ 0 http://blog.communispace.com/learn/love-letters-to-brands/ http://blog.communispace.com/learn/love-letters-to-brands/#comments Tue, 14 Feb 2012 15:59:13 +0000 Amanda F. http://blog.communispace.com/?p=6725 MORE…]]> http://blog.communispace.com/learn/love-letters-to-brands/feed/ 2 http://blog.communispace.com/enjoy/vote-for-verbatim-bostinno-awards/ http://blog.communispace.com/enjoy/vote-for-verbatim-bostinno-awards/#comments Tue, 07 Feb 2012 15:15:58 +0000 Devon J. http://blog.communispace.com/?p=6670 BostInno Insider Awards, and select Verbatim from under the Marketing & Advertising: Company blog category.MORE…]]> http://blog.communispace.com/enjoy/vote-for-verbatim-bostinno-awards/feed/ 0 http://blog.communispace.com/enjoy/how-about-that-local-sport-team/ http://blog.communispace.com/enjoy/how-about-that-local-sport-team/#comments Mon, 06 Feb 2012 19:00:05 +0000 Jaycob B. http://blog.communispace.com/?p=6693 MORE…]]> http://blog.communispace.com/enjoy/how-about-that-local-sport-team/feed/ 0 http://blog.communispace.com/connect/facebook-vs-real-life-behavior/ http://blog.communispace.com/connect/facebook-vs-real-life-behavior/#comments Mon, 06 Feb 2012 15:01:21 +0000 Julie W.S. http://blog.communispace.com/?p=6685 A new study suggesting that your Facebook personality mirrors your general, offline personality has me ruminating.MORE…]]> http://blog.communispace.com/connect/facebook-vs-real-life-behavior/feed/ 1 http://blog.communispace.com/enjoy/how-do-you-bowl-super-bowl-or-adbowl/ http://blog.communispace.com/enjoy/how-do-you-bowl-super-bowl-or-adbowl/#comments Fri, 03 Feb 2012 18:32:10 +0000 Elisa C. http://blog.communispace.com/?p=6663 MORE…]]> http://blog.communispace.com/enjoy/how-do-you-bowl-super-bowl-or-adbowl/feed/ 2 http://blog.communispace.com/align/green-attitudes-and-purchase-decisions/ http://blog.communispace.com/align/green-attitudes-and-purchase-decisions/#comments Thu, 02 Feb 2012 19:10:23 +0000 Stephanie B. http://blog.communispace.com/?p=6645 MORE…]]> http://blog.communispace.com/align/green-attitudes-and-purchase-decisions/feed/ 0 http://blog.communispace.com/enjoy/in-defense-of-boston-why-i-love-that-dirty-water/ http://blog.communispace.com/enjoy/in-defense-of-boston-why-i-love-that-dirty-water/#comments Fri, 27 Jan 2012 19:34:27 +0000 Devon J. http://blog.communispace.com/?p=6623 (not almost) 100% influenced by that. But all bias aside, someone needed to step up for Beantown … and I’m going to be the one to do it. MORE…]]> http://blog.communispace.com/enjoy/in-defense-of-boston-why-i-love-that-dirty-water/feed/ 0 http://blog.communispace.com/learn/4-steps-to-engaging-mobile-consumers/ http://blog.communispace.com/learn/4-steps-to-engaging-mobile-consumers/#comments Thu, 26 Jan 2012 16:10:57 +0000 Chris O. http://blog.communispace.com/?p=6614 MORE…]]> http://blog.communispace.com/learn/4-steps-to-engaging-mobile-consumers/feed/ 1