﻿<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel>
	<title>verbatim</title>	
	<link>http://blog.communispace.com</link>
	<description>market research, social media, the internet, culture, and breakthroughs that matter.</description>
	<lastBuildDate>Tue, 15 May 2012 22:02:05 +0000</lastBuildDate>
	<language>en</language>
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		<title>Learning by standing still: Online communities vs. traditional research</title>
		<link>http://blog.communispace.com/learn/learning-by-standing-still-online-qualitative-research/</link>
		<comments>http://blog.communispace.com/learn/learning-by-standing-still-online-qualitative-research/#comments</comments>
		<pubDate>Tue, 15 May 2012 13:21:08 +0000</pubDate>
		<dc:creator>Graham C.</dc:creator>
				<category><![CDATA[learn]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=7097</guid>
		<description><![CDATA[Working with online communities over the last couple of years has led me to really question the overall effectiveness of more traditional methods often deployed for gaining insights. Here are a few of the reasons why I have become a massive fan of gathering insights from my desk..<a class="more_link" href="http://blog.communispace.com/learn/learning-by-standing-still-online-qualitative-research/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/learn/learning-by-standing-still-online-qualitative-research/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Note to automakers: Cars aren’t just about driving [infographic]</title>
		<link>http://blog.communispace.com/align/automakers-cars-arent-just-about-driving-infographic/</link>
		<comments>http://blog.communispace.com/align/automakers-cars-arent-just-about-driving-infographic/#comments</comments>
		<pubDate>Thu, 10 May 2012 17:12:21 +0000</pubDate>
		<dc:creator>Chris O.</dc:creator>
				<category><![CDATA[align]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Communispace]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Insights]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=7077</guid>
		<description><![CDATA[Watch nearly any car commercial and you’ll see SUVs gliding through city streets, sedans drifting and sliding through deserts as they kick up epic sand clouds in their stead, gleaming aerodynamic surfaces slowly revealed by spotlights. Cars – not surprisingly – are sold to drivers.

But when we asked over three-hundred drivers to weigh in on the auto experience and tell us what their dream cars would feature, we noticed a surprising disconnect: drivers equated being in their cars to almost everything but driving, referring to their cars as a “second-home,” “mobile office,” and “outlet” box.<a class="more_link" href="http://blog.communispace.com/align/automakers-cars-arent-just-about-driving-infographic/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/align/automakers-cars-arent-just-about-driving-infographic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Using emotions to plan and advance your learning agenda</title>
		<link>http://blog.communispace.com/learn/using-emotions-to-plan-your-learning-agenda/</link>
		<comments>http://blog.communispace.com/learn/using-emotions-to-plan-your-learning-agenda/#comments</comments>
		<pubDate>Wed, 09 May 2012 15:50:29 +0000</pubDate>
		<dc:creator>David F.</dc:creator>
				<category><![CDATA[learn]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[opinion]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=7062</guid>
		<description><![CDATA[Emotions are the central organizing process of our thinking and behavior. What makes this process so messy – so frustratingly and beautifully messy! – is that it is driven less by immediate response to discrete stimuli and more by the ever-changing and ever-unstable tone and tenor of our relationships. What that means for brands is that affinity and loyalty is the result of how we feel about being in a relationship with (i.e. consumers of) those brands. The smart brands are figuring this out and driving the movement toward customer-centricity and conversational marketing.

This insight isn’t wholly new. In 1740, the philosopher David Hume asserted in his Treatise on Human Nature that "Reason is, and ought to be the slave of the passions and can never pretend to any other office than to serve and obey them."<a class="more_link" href="http://blog.communispace.com/learn/using-emotions-to-plan-your-learning-agenda/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/learn/using-emotions-to-plan-your-learning-agenda/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>How to engage anyone, anywhere in a world of internet ubiquity</title>
		<link>http://blog.communispace.com/learn/role-of-engagement-internet-ubiquity/</link>
		<comments>http://blog.communispace.com/learn/role-of-engagement-internet-ubiquity/#comments</comments>
		<pubDate>Thu, 03 May 2012 15:30:34 +0000</pubDate>
		<dc:creator>James B.</dc:creator>
				<category><![CDATA[learn]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Communispace]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=7042</guid>
		<description><![CDATA[In her latest <a href="http://www.quirks.com/articles/2012/20120406.aspx" target="_blank">article</a>, for Quirks Magazine, Manila Austin, Ph.D. comments that with internet penetration exceeding over two billion globally, “it is technically possible, or will be soon, to engage anyone, anywhere, anytime.” However, she also warns “just because the technology is in place doesn’t make engagement a given”

I sat down with the author to get her point of view on what it takes to really engage people online—beyond the technology and ease of access—and find out what drives people to actively participate in branded communities. (Or a branded online experience?)<a class="more_link" href="http://blog.communispace.com/learn/role-of-engagement-internet-ubiquity/">MORE&#8230;</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Micro Center wants to know how they can get more of my game-related purchases</title>
		<link>http://blog.communispace.com/align/micro-center-survey-research/</link>
		<comments>http://blog.communispace.com/align/micro-center-survey-research/#comments</comments>
		<pubDate>Wed, 02 May 2012 15:35:37 +0000</pubDate>
		<dc:creator>Chris O.</dc:creator>
				<category><![CDATA[align]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Listening]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=7027</guid>
		<description><![CDATA[Today, I received an email from Micro Center asking for my help: they want to understand how they can win more of my video game purchases. If I still had time to play computer games (besides the occasionally Civilization IV bender) I’d probably be more useful. But, I figured, let’s see what we can do.
<h2>I like Micro Center.</h2>
I like that it’s the closest I can get to <a href="http://vchou.dyndns.org/MyWeb/photo/tokyo%202009/yodobashi11.jpg" target="_blank">Akihabara</a> without having to fly to Japan. I like that when I was helping my brother build a PC for his video-editing business, there were people there who were excited to help us build a monster of a machine – and who were truly knowledgeable about the pros and cons of faster dual-core versus slower quad-core processors. <a class="more_link" href="http://blog.communispace.com/align/micro-center-survey-research/">MORE&#8230;</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Micro is the New Macro [Video]</title>
		<link>http://blog.communispace.com/learn/micro-is-the-new-macro/</link>
		<comments>http://blog.communispace.com/learn/micro-is-the-new-macro/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 13:41:21 +0000</pubDate>
		<dc:creator>Julie W.S.</dc:creator>
				<category><![CDATA[learn]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[webinar recording]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=7009</guid>
		<description><![CDATA[In the past year or so, we’ve been witnessing the convergence of several trends – a shift in online behavior, where users of social media tend to be gravitating toward micro-social networks and smaller, more socially curated sites; the rise of micro-lending, micro-giving, and localism; the growth and innovation occurring in qualitative market research; the higher levels of participation and quality in smaller-scale forms of research; the pruning of “friends” in social networks and tightening of privacy controls, and other phenomena. While disparate in their form, they are all manifestations of a few basic principles:<a class="more_link" href="http://blog.communispace.com/learn/micro-is-the-new-macro/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/learn/micro-is-the-new-macro/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Great clients, great results.</title>
		<link>http://blog.communispace.com/align/great-clients-great-results/</link>
		<comments>http://blog.communispace.com/align/great-clients-great-results/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 16:10:05 +0000</pubDate>
		<dc:creator>Bill A.</dc:creator>
				<category><![CDATA[align]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[business results]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[Communispace]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Insights]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6988</guid>
		<description><![CDATA[Results. They’re what you stand by. They define you. They’re the outcome of all your hard work and they represent the value for which you get paid. They are no small things.

At Communispace, results – i.e., business impact – are the things we’re most proud of. And with 115 different <a href="http://www.communispace.com/clients/clients.aspx" target="_blank">clients</a>, results come in all shapes and sizes.

What all the results share – and all the insights underneath them and all the <a href="http://www.communispace.com/clients/ForresterGroundswell.aspx" target="_blank">stories</a> underneath those – are great clients.<a class="more_link" href="http://blog.communispace.com/align/great-clients-great-results/">MORE&#8230;</a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>100 Days and Counting: Wieden &amp; Kennedy’s Salute to Olympic Moms</title>
		<link>http://blog.communispace.com/connect/wieden-and-kennedy-olympic-moms/</link>
		<comments>http://blog.communispace.com/connect/wieden-and-kennedy-olympic-moms/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 18:03:38 +0000</pubDate>
		<dc:creator>Stephanie B.</dc:creator>
				<category><![CDATA[connect]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Global]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Pop Culture]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6980</guid>
		<description><![CDATA[Today marks 100 days to go before the opening ceremonies light up London for the XXX Olympiad. I remember being on the streets of London in July 2005, celebrating the news that London just beat Paris to claim the title as Host of 2012. Beginning that day, reunions were planned and stories began to fly about how the city would change. A lot of people have been working extremely hard over the past seven years to prepare for this historic event of athleticism and community among Nations.<a class="more_link" href="http://blog.communispace.com/connect/wieden-and-kennedy-olympic-moms/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/connect/wieden-and-kennedy-olympic-moms/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Disclaimer: Based on a true story</title>
		<link>http://blog.communispace.com/learn/disclaimer-based-on-a-true-story/</link>
		<comments>http://blog.communispace.com/learn/disclaimer-based-on-a-true-story/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 13:52:27 +0000</pubDate>
		<dc:creator>Stephanie B.</dc:creator>
				<category><![CDATA[learn]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Listening]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[People]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6957</guid>
		<description><![CDATA[Stories surround us, from coworkers recapping a weekend away, to smells and tastes, to memories we acquire throughout our life. As humans we inherently wear the hat of storyteller and we weave our experiences into truth and fiction; depending on who you are, that title also comes with varying degrees of embellishment. For better or for worse we are all liars.

<strong>"Scientists have discovered that the memories we use to form our own life stories are boldly fictionalized." -- Jonathan Gotschall</strong><a class="more_link" href="http://blog.communispace.com/learn/disclaimer-based-on-a-true-story/">MORE&#8230;</a>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Communispace rocks a new tradition</title>
		<link>http://blog.communispace.com/enjoy/communispace-rocks-a-new-tradition/</link>
		<comments>http://blog.communispace.com/enjoy/communispace-rocks-a-new-tradition/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 14:02:59 +0000</pubDate>
		<dc:creator>Libby R.</dc:creator>
				<category><![CDATA[enjoy]]></category>
		<category><![CDATA[Communispace]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[fun]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6948</guid>
		<description><![CDATA[Last Friday, Communispace’s Boston office hosted its second ever live, in-office concert called Communijam. Communijam was an idea proposed to give Communispacer’s the opportunity to get together and make great music then perform it in front of the whole organization. If there is one thing you can find a lot of in this office aside from creative genius and an abundance of energy, it’s musical talent. We’re not just talking “I own Guitar Hero” talent here, we’re talking, “Yeah, I’m in a band, we have a show in Cambridge tonight.” talent.<a class="more_link" href="http://blog.communispace.com/enjoy/communispace-rocks-a-new-tradition/">MORE&#8230;</a>]]></description>
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		<slash:comments>0</slash:comments>
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