﻿<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel>
	<title>verbatim</title>	
	<link>http://blog.communispace.com</link>
	<description>market research, social media, the internet, culture, and breakthroughs that matter.</description>
	<lastBuildDate>Mon, 17 Jun 2013 21:25:33 +0000</lastBuildDate>
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		<item>
		<title>Digital Collaboration Lab 2013: Golden Rules of Co-Creation</title>
		<link>http://blog.communispace.com/connect/digital-collaboration-lab-2013-co-creation/</link>
		<comments>http://blog.communispace.com/connect/digital-collaboration-lab-2013-co-creation/#comments</comments>
		<pubDate>Mon, 17 Jun 2013 21:25:33 +0000</pubDate>
		<dc:creator>Nicole H.</dc:creator>
				<category><![CDATA[connect]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[consumer collaboration]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Promise Corporation]]></category>
		<category><![CDATA[United Kingdom]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=8504</guid>
		<description><![CDATA[On May 2nd, Promise Communispace hosted the 2013 Digital Collaboration Lab. The yearly event brings together innovators, marketers, researchers, digital experts, psychologists and problem solvers for half a day to talk digital co-creation. The objective: to learn, solve and develop. &#8230;<a class="more_link" href="http://blog.communispace.com/connect/digital-collaboration-lab-2013-co-creation/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/connect/digital-collaboration-lab-2013-co-creation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Consumer Collaboration Manifesto</title>
		<link>http://blog.communispace.com/align/the-consumer-collaboration-manifesto/</link>
		<comments>http://blog.communispace.com/align/the-consumer-collaboration-manifesto/#comments</comments>
		<pubDate>Thu, 13 Jun 2013 17:02:12 +0000</pubDate>
		<dc:creator>Bill A.</dc:creator>
				<category><![CDATA[align]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[business results]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[consumer collaboration]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[emotion]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=8478</guid>
		<description><![CDATA[Business has an intimacy problem. We’re afraid of getting close to consumers. Of having a real relationship with them. The distance and the falsity of the “engagement” between companies and consumers is a growing question for businesses to consider.* Really!?! &#8230;<a class="more_link" href="http://blog.communispace.com/align/the-consumer-collaboration-manifesto/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/align/the-consumer-collaboration-manifesto/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Inspiring the Future: Brands React to the Age of the Consumer</title>
		<link>http://blog.communispace.com/align/the-age-of-the-consumer/</link>
		<comments>http://blog.communispace.com/align/the-age-of-the-consumer/#comments</comments>
		<pubDate>Tue, 11 Jun 2013 16:44:13 +0000</pubDate>
		<dc:creator>Nicole H.</dc:creator>
				<category><![CDATA[align]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[age of consumer]]></category>
		<category><![CDATA[Consumer Behavior]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=8463</guid>
		<description><![CDATA[The age of the consumer is upon us and companies are reacting. Never before have consumers had so much power, and businesses are responding accordingly – making sure to listen every step of the way (or at least they should &#8230;<a class="more_link" href="http://blog.communispace.com/align/the-age-of-the-consumer/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/align/the-age-of-the-consumer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumer Collaboration Roundup: The Customer Journey Myth, Disney’s Customer Experience Strategy and More</title>
		<link>http://blog.communispace.com/align/consumer-collaboration-customer-journey-myth-customer-experience-strategy/</link>
		<comments>http://blog.communispace.com/align/consumer-collaboration-customer-journey-myth-customer-experience-strategy/#comments</comments>
		<pubDate>Thu, 06 Jun 2013 20:04:31 +0000</pubDate>
		<dc:creator>Emily Paisner</dc:creator>
				<category><![CDATA[align]]></category>
		<category><![CDATA[consumer collaboration]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=8438</guid>
		<description><![CDATA[At Communispace, we constantly monitor how organizations collaborate with consumers to grow their businesses. In an effort to keep you informed on the latest trends and best practices in consumer collaboration, we’re launching this “Consumer Collaboration Roundup” series. Every week &#8230;<a class="more_link" href="http://blog.communispace.com/align/consumer-collaboration-customer-journey-myth-customer-experience-strategy/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/align/consumer-collaboration-customer-journey-myth-customer-experience-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Engaging Consumers in Collaborative Discovery: Uncovering “Unconscious” Purchase Behavior</title>
		<link>http://blog.communispace.com/learn/consumers-collaborative-discovery-uncovering-unconsciouspurchase-behavior/</link>
		<comments>http://blog.communispace.com/learn/consumers-collaborative-discovery-uncovering-unconsciouspurchase-behavior/#comments</comments>
		<pubDate>Wed, 05 Jun 2013 16:07:52 +0000</pubDate>
		<dc:creator>Manila A.</dc:creator>
				<category><![CDATA[learn]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[consumer motivators]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer insights]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[shopper insights]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=8428</guid>
		<description><![CDATA[Insight into consumer behavior often requires nuanced understanding of what drives people’s actions — their expectations, assumptions, hopes and fears. Asking people directly about what motivates them, however, can yield unremarkable results. Not because they are unwilling to share this &#8230;<a class="more_link" href="http://blog.communispace.com/learn/consumers-collaborative-discovery-uncovering-unconsciouspurchase-behavior/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/learn/consumers-collaborative-discovery-uncovering-unconsciouspurchase-behavior/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The power and growth of anti-marketing</title>
		<link>http://blog.communispace.com/align/the-power-and-growth-of-anti-marketing/</link>
		<comments>http://blog.communispace.com/align/the-power-and-growth-of-anti-marketing/#comments</comments>
		<pubDate>Wed, 29 May 2013 14:44:20 +0000</pubDate>
		<dc:creator>Nicole H.</dc:creator>
				<category><![CDATA[align]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[anti-marketing]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=8405</guid>
		<description><![CDATA[People, or rather consumers, are increasingly finding their voice and are taking it upon themselves to campaign against brands; it is, in effect, anti-marketing. <a class="more_link" href="http://blog.communispace.com/align/the-power-and-growth-of-anti-marketing/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/align/the-power-and-growth-of-anti-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Fast-track consumer collaboration: Combining online and offline tools to co-create a communications platform in 48 hours</title>
		<link>http://blog.communispace.com/connect/consumer-collaboration-online-and-offline-tools-to-co-create-a-communications-platform/</link>
		<comments>http://blog.communispace.com/connect/consumer-collaboration-online-and-offline-tools-to-co-create-a-communications-platform/#comments</comments>
		<pubDate>Wed, 22 May 2013 21:00:29 +0000</pubDate>
		<dc:creator>Kathryn M.</dc:creator>
				<category><![CDATA[connect]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[consumer collaboration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[offline cocreation tools]]></category>
		<category><![CDATA[online cocreation tools]]></category>
		<category><![CDATA[Promise Corporation]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=8398</guid>
		<description><![CDATA[They say we’re living our lives faster than ever before. We Google on-the-go, catch up over coffee and socialize on our smartphones, often at the same time. We’re turning into a world made up of people with multiple identities online &#8230;<a class="more_link" href="http://blog.communispace.com/connect/consumer-collaboration-online-and-offline-tools-to-co-create-a-communications-platform/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/connect/consumer-collaboration-online-and-offline-tools-to-co-create-a-communications-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shock and Ah-ha!: Embracing the power of surprise to move people</title>
		<link>http://blog.communispace.com/learn/embracing-the-power-of-surprise-to-move-consumer/</link>
		<comments>http://blog.communispace.com/learn/embracing-the-power-of-surprise-to-move-consumer/#comments</comments>
		<pubDate>Mon, 20 May 2013 14:46:43 +0000</pubDate>
		<dc:creator>Kat L.</dc:creator>
				<category><![CDATA[learn]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Communispace]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer insights]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[emotional rewards]]></category>
		<category><![CDATA[Insights]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=8380</guid>
		<description><![CDATA[Communispace uses various humanistic and collaborative methods to uncover the emotional drivers and motivations behind consumer behavior. Among the most powerful of these emotions is surprise. <a class="more_link" href="http://blog.communispace.com/learn/embracing-the-power-of-surprise-to-move-consumer/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/learn/embracing-the-power-of-surprise-to-move-consumer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer GPS: How collaborative consumer engagement approaches can guide marketers</title>
		<link>http://blog.communispace.com/connect/brand-innovators-consumer-engagement-customer-collaboration/</link>
		<comments>http://blog.communispace.com/connect/brand-innovators-consumer-engagement-customer-collaboration/#comments</comments>
		<pubDate>Tue, 14 May 2013 16:21:16 +0000</pubDate>
		<dc:creator>Mollie G.</dc:creator>
				<category><![CDATA[connect]]></category>
		<category><![CDATA[brand innovators]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Communispace]]></category>
		<category><![CDATA[Companies]]></category>
		<category><![CDATA[consumer collaboration]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=8350</guid>
		<description><![CDATA[Reporting from Brand Innovators Consumer Engagement summit, Mollie Garberg explains how consumers can guide us in this perplexing digital and social media landscape.<a class="more_link" href="http://blog.communispace.com/connect/brand-innovators-consumer-engagement-customer-collaboration/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/connect/brand-innovators-consumer-engagement-customer-collaboration/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Triangulating to Truth: Identifying Emotional Motivators that Drive Consumer Behavior</title>
		<link>http://blog.communispace.com/learn/identifying-emotional-motivators-drive-consumer-behavior/</link>
		<comments>http://blog.communispace.com/learn/identifying-emotional-motivators-drive-consumer-behavior/#comments</comments>
		<pubDate>Wed, 08 May 2013 13:58:15 +0000</pubDate>
		<dc:creator>Ed C.</dc:creator>
				<category><![CDATA[learn]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[consumer motivators]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[emotional rewards]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=8338</guid>
		<description><![CDATA[We analyze how most shopping behaviors result from a complex set of conscious and subconscious motivations.<a class="more_link" href="http://blog.communispace.com/learn/identifying-emotional-motivators-drive-consumer-behavior/">MORE&#8230;</a>]]></description>
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		<slash:comments>0</slash:comments>
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