Jerry Kane, Assistant Professor of Information Systems, Carroll School of Management Boston College, sat down with me recently to discuss how companies can gauge the effectiveness of social media within their organizations. He provides his professional perspective on the future of social networking.
20 November 2009
Dishing with Diane: Jerry Kane shares his perspective on the power of social media
by Diane Hessan
closeAuthor: Diane Hessan
Name: Diane Hessan
Site: http://www.communispace.com
About: Diane Hessan is President and CEO of Communispace, one of the fastest growing social networking companies in the country, “with a Blue Chip client list that would make a Madison Avenue giant jealous," according to Advertising Age. A pioneer in creating online communities to help marketers deeply engage customers, Diane helped found Communispace in 1999 and hasn’t looked back.
A summa cum laude graduate of Tufts University, Diane received an M.B.A. from Harvard Business School. She is the mother of two college-age daughters and co-founder of The Sound Bytes, a cappella group thaSee Authors Posts (14)
Tags: Brands, Business, Consumer Behavior, People, Social Media








Diane
Nice interview with BC’s “wiki professor”. Thanks.
What I wouldn’t do to swap places with my nephew, Joe Wehr, BC ‘10.
Joe Wehr, BC ‘69
Fun interview!