Verbatim » Charlotte Daher

Paperless Luxury

Charlotte Daher — Mon, 21 Dec 2009 14:55:35 +0000

A few months ago a colleague of mine asked if I had ever heard of Paperless Post. I hadn’t, but was intrigued, so I did a little research and discovered something truly fabulous! Among all the praise, Vogue says that it’s the luxury version of Evite. I even found out that Zac Posen, the showman of fashion, recently used it for a benefit, how cool is that?

I knew I had to give it a whirl, so just a few weeks ago, I sent out a few invites for my mother’s annual Christmas Eve party. First, I selected the style, a beautiful square red trimmed card with a green satin bow that shined just like the real thing. Then, I used their “wording assistant” to help me write the card and chose the envelope and I was ready to go! Within a few minutes I already had an email back from my sister telling me that this year’s evite was better than year’s past. Of course, there is nothing like getting a card in the mail, but I am pretty sure this comes close.

So why do I like Paperless Post? It’s the fact that I can send out beautiful invites virtually and they actually look and feel real, an element that has been lacking in many e-services. There’s also something to be said about the luxury aspect. Who wouldn’t want to receive a fancy looking invitation in their inbox? Sending out a Paperless Post is also a greener way to invite people to an event, which is something I desperately try to include in my life. I know the first two reasons are a bit superficial, but as Madonna once said, “we are living in a material world.”

Ultimately, Paperless Post provided me with an easy yet unique way to send out my invites this year. I didn’t have to sacrifice the look or the feel of a paper invite just because I created them online. This makes me wonder what other sites and companies will succeed when it comes to creating services that are simple, while still maintaining the visual appeal of something more personal. In the end, are we inevitably giving up something, or is it possible to have our little luxuries sent to us via email?

A Culture of Fun: Pitching in and giving back

Charlotte Daher — Mon, 09 Nov 2009 16:01:41 +0000

This week marks Communispace’s annual Volunteer Week, which helps in bringing together employees and local Boston-area organizations. We’re continually striving to stay connected to the community by lending a helping hand whenever possible. Last week, I joined seven co-workers and volunteered at the local Franciscan Hospital. We decorated cookies (and ate a few of course) with a number of children who are either enrolled in the day care program or are there to receive treatments. And in December, we’ll be kicking off the return of our annual Holiday Toy Drive—where we help fill countless stockings with toys and necessities for the Franciscan kids.

During this week, you will hear about our culture from some Communispace employees, as well as a guest blog post from Catherine D’Amato, President and CEO of The Greater Boston Food Bank. Over 50 Communispace volunteers will be serving meals this week at The Greater Boston Food Bank. I invite you to visit Verbatim throughout the week to read more about our volunteer efforts in the community and our culture—after all, you may want to know how a ‘Beard Off’ can help your organization grow!

Live from #SMB14

Charlotte Daher — Thu, 18 Jun 2009 13:59:19 +0000

Communispace’s own Fenway Park is the home field for Bob Collin’s Social Media Breakfast : Social Media Overload - Making Sense of it All. Today’s presenters are:

Joe Cascio, independent software developer and PeopleBrowsr user advocate & educator
Michael Durwin, Creative Director turned 3.0 entrepreneur & Chief Creative Guy at Gathr.Me
Marta Kagan, Bonafide Marketing Genius & Managing Director, US for Espresso (integrated marketing agency)
Michael Troiano, Mack Daddy Blogger & Board Member at Crimson Hexagon

Michael Durwin, founder of Gathr.Me just asked the audience to “raise their left arm if they have more than one email account, to raise their right arm if they are a part of a social network, and to stand if they produce content for clients” see below for results:

#SMB14 Please raise your arm if . . .

Check out #SMB14 on Twitter for live updates!

What’s the latest Communispace News?

Charlotte Daher — Tue, 31 Mar 2009 16:38:55 +0000

Here’s what we are up to:

How does a jittery economy affect the market for luxury chocolate? Godiva tells Business Week how they are surviving and thriving.
Are social media mavens drowning out your customer? See what Diane has to say.
Learn how “Community Giving” Has New Meaning for InterContinental Hotels.
Britta Ware is speaking at ARF: ReThink with our research guru Manila Austin.
C-Spacers will be hanging with all the trend spotters at PSFK Thursday.