﻿<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel>
	<title>verbatim</title>	
	<link>http://blog.communispace.com</link>
	<description>market research, social media, the internet, culture, and breakthroughs that matter.</description>
	<lastBuildDate>Fri, 03 Feb 2012 18:33:08 +0000</lastBuildDate>
	<language>en</language>
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		<item>
		<title>How Do You Bowl: Super Bowl or AdBowl?</title>
		<link>http://blog.communispace.com/enjoy/how-do-you-bowl-super-bowl-or-adbowl/</link>
		<comments>http://blog.communispace.com/enjoy/how-do-you-bowl-super-bowl-or-adbowl/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 18:32:10 +0000</pubDate>
		<dc:creator>Elisa C.</dc:creator>
				<category><![CDATA[enjoy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[Pop Culture]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6663</guid>
		<description><![CDATA[There was an early sign I was meant to go into marketing: I was a kid and was so excited for the Super bowl ads. We’re not talking “yay,” excitement but all out “this is just as good as Christmas excitement.”

To prepare, my father, ever the analyst, created a spreadsheet in which he recorded each family member’s rating of each ad on a ten point scale.<a class="more_link" href="http://blog.communispace.com/enjoy/how-do-you-bowl-super-bowl-or-adbowl/">MORE&#8230;</a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>What drives consumers’ green behaviors, and how does it affect purchase decisions?</title>
		<link>http://blog.communispace.com/align/green-attitudes-and-purchase-decisions/</link>
		<comments>http://blog.communispace.com/align/green-attitudes-and-purchase-decisions/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 19:10:23 +0000</pubDate>
		<dc:creator>Stephanie B.</dc:creator>
				<category><![CDATA[align]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Communispace]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6645</guid>
		<description><![CDATA[Green and socially responsible marketing will continue to be a big part of the conversation in 2012.

When consumers can see how their purchasing power is an opportunity to make an impact on the environment, they become fiscally conscious of how brand choice can go beyond products alone.
<a class="more_link" href="http://blog.communispace.com/align/green-attitudes-and-purchase-decisions/">MORE&#8230;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>In Defense of Boston: Why I love that dirty water</title>
		<link>http://blog.communispace.com/enjoy/in-defense-of-boston-why-i-love-that-dirty-water/</link>
		<comments>http://blog.communispace.com/enjoy/in-defense-of-boston-why-i-love-that-dirty-water/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 19:34:27 +0000</pubDate>
		<dc:creator>Devon J.</dc:creator>
				<category><![CDATA[enjoy]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[People]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6623</guid>
		<description><![CDATA[Is it just me or has Boston been getting a pretty bad rap lately? I really should start with the caveat that I am a born and raised Bostonian; from the Pru to the Pats to the Public Gardens, I love it all. So this post is almost <em>(not almost)</em> 100% influenced by that. But all bias aside, someone needed to step up for Beantown … and I’m going to be the one to do it.
<a class="more_link" href="http://blog.communispace.com/enjoy/in-defense-of-boston-why-i-love-that-dirty-water/">MORE&#8230;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>4 Steps to Engaging Mobile Consumers</title>
		<link>http://blog.communispace.com/learn/4-steps-to-engaging-mobile-consumers/</link>
		<comments>http://blog.communispace.com/learn/4-steps-to-engaging-mobile-consumers/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 16:10:57 +0000</pubDate>
		<dc:creator>Chris O.</dc:creator>
				<category><![CDATA[learn]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6614</guid>
		<description><![CDATA[As mobile devices are embraced by a wider audience of consumers, a new mobile class has emerged.


The freedom and control that connected consumers get from their smartphones and tablets carries new sets of challenges and opportunities for brands and retailers trying to keep in step with consumers’ needs and expectations and for market researchers ...<a class="more_link" href="http://blog.communispace.com/learn/4-steps-to-engaging-mobile-consumers/">MORE&#8230;</a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Webinar: 4 ways MROCs reveal your customers&#8217; mindsets</title>
		<link>http://blog.communispace.com/learn/webinar-4-ways-mrocs-reveal-customer-mindsets/</link>
		<comments>http://blog.communispace.com/learn/webinar-4-ways-mrocs-reveal-customer-mindsets/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 14:33:21 +0000</pubDate>
		<dc:creator>Julie W.S.</dc:creator>
				<category><![CDATA[learn]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[webinar recording]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6602</guid>
		<description><![CDATA[In the field of marketing research, there is a simmering debate between those who believe neuroscience-based tools will make self-reporting obsolete, and those who have kept faith with humans’ ability to consciously understand and explain their own actions. But I say: Why choose?<a class="more_link" href="http://blog.communispace.com/learn/webinar-4-ways-mrocs-reveal-customer-mindsets/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/learn/webinar-4-ways-mrocs-reveal-customer-mindsets/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Discussing Children’s Screen Time: Benefits and Consequences</title>
		<link>http://blog.communispace.com/learn/children-screen-time/</link>
		<comments>http://blog.communispace.com/learn/children-screen-time/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 21:08:21 +0000</pubDate>
		<dc:creator>Manila A.</dc:creator>
				<category><![CDATA[learn]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Communispace]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6580</guid>
		<description><![CDATA[Last week I presented our research study, <a href="http://www.communispace.com/uploadedFiles/ResearchInsights/Research_Patterns/MacroTrends_TechFastForward_PlugInToSeeTheBrighterSideOfLife.pdf" target="_blank">Tech Fast Forward: Plug in to See the Brighter Side of Life</a>, to a select audience attending the 2012 International Consumer Electronics Show in Las Vegas (which drew over 150,000 people—a new record!). I spoke on one of the Kids@Play panels with <a href="http://joanganzcooneycenter.org/Staff-82.html" target="_blank">Carly Shuler</a> of the Joan Ganz Cooney Center.<a class="more_link" href="http://blog.communispace.com/learn/children-screen-time/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/learn/children-screen-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Buy’s Retail Seasonality Discovery: It’s all about consumer behavior</title>
		<link>http://blog.communispace.com/align/retail-seasonality-about-consumer-behavior/</link>
		<comments>http://blog.communispace.com/align/retail-seasonality-about-consumer-behavior/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 17:02:22 +0000</pubDate>
		<dc:creator>Kassandra D.</dc:creator>
				<category><![CDATA[align]]></category>
		<category><![CDATA[Communispace]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Companies]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6572</guid>
		<description><![CDATA[This has been a peculiar winter in New England—on Saturday it was 59 degrees. Despite the unseasonably warm weather, all I wanted to do was stay close to home, make soup and look into what sort of marathon television opportunity Bravo had on offer. My own behavior in large part mirrors what Best Buy validated via an innovative research program in their Communispace community—seasonality in retail is largely about behavior and not about weather, location or calendar anchors. Customer behavior should then drive the retail calendar of marketing plans and offers.<a class="more_link" href="http://blog.communispace.com/align/retail-seasonality-about-consumer-behavior/">MORE&#8230;</a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Listen to Me: A primer on active listening with social media monitoring tools</title>
		<link>http://blog.communispace.com/learn/active-listening-with-social-media-monitoring/</link>
		<comments>http://blog.communispace.com/learn/active-listening-with-social-media-monitoring/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 17:53:55 +0000</pubDate>
		<dc:creator>Nick I.</dc:creator>
				<category><![CDATA[learn]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Listening]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6554</guid>
		<description><![CDATA[When having a face-to-face conversation with someone, we’ve been conditioned to maintain eye contact or to ask relevant questions to demonstrate that we’re really engaged—this is called “active listening.” While having a conversation online may add a layer of complexity, active listening online is still possible.<a class="more_link" href="http://blog.communispace.com/learn/active-listening-with-social-media-monitoring/">MORE&#8230;</a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Relationship-building in China: Do you know what “guanxi” means?</title>
		<link>http://blog.communispace.com/connect/relationship-building-in-china-guanxi/</link>
		<comments>http://blog.communispace.com/connect/relationship-building-in-china-guanxi/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 16:21:33 +0000</pubDate>
		<dc:creator>Steve L.</dc:creator>
				<category><![CDATA[connect]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Companies]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Global]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[relationships]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6530</guid>
		<description><![CDATA[With the growth of business opportunities in China, foreign companies have taken the plunge and jumped right into the China market - without always looking where they leap. As with any business, success depends on many factors and building relationships is just one of them. This is where “guanxi” comes into play.<a class="more_link" href="http://blog.communispace.com/connect/relationship-building-in-china-guanxi/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/connect/relationship-building-in-china-guanxi/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>An Aussie Christmas</title>
		<link>http://blog.communispace.com/enjoy/an-aussie-christmas/</link>
		<comments>http://blog.communispace.com/enjoy/an-aussie-christmas/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 23:43:43 +0000</pubDate>
		<dc:creator>Anne M.</dc:creator>
				<category><![CDATA[AU]]></category>
		<category><![CDATA[enjoy]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[fun]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6483</guid>
		<description><![CDATA[Let me begin by saying that I love Christmas. I am not particularly religious but I am attracted as a lot of people are by the sense of occasion, its opt-in seasonal faith, its proud, shameless indulgence and the opportunity it gives to pause and take stock at the end of the year.<a class="more_link" href="http://blog.communispace.com/enjoy/an-aussie-christmas/">MORE&#8230;</a>]]></description>
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		<slash:comments>2</slash:comments>
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