Posts Tagged ‘Culture’

Growth and Culture: “What’s it really like to work at Communispace?”

At a recent company-wide meeting, a long-time client summed up the unique culture at Communispace: “You have really achieved a culture here that most companies only dream of… don’t ever lose it.”

There are a number of rewards that I’ve experienced as an employee at Communispace, all of which help to feed our culture continuously. Working with more than 100 of the best and most innovative brands on the planet is one. So is being associated with a revolutionary concept in the market research landscape—one that was co-innovated by our CEO and first client over 10 years ago. Of course working alongside some of the most talented, hard working, and fun people I have ever met is a constant source of job satisfaction.

At a recent company-wide meeting, a long-time client summed up the unique culture at Communispace: “You have really achieved a culture here that most companies only dream of… don’t ever lose it.”

There are a number of rewards that I’ve experienced as an employee at Communispace, all of which help to feed our culture continuously. Working with more than 100 of the best and most innovative brands on the planet is one. So is being associated with a revolutionary concept in the market research landscape—one that was co-innovated by our CEO and first client over 10 years ago. Of course working alongside some of the most talented, hard working, and fun people I have ever met is a constant source of job satisfaction.

I get a real jolt of pride and job satisfaction out of telling people where I work. These days, Communispace carries name recognition as a great place to work, and I’m routinely asked by my peers how they can get their foot in the door.

The question I am asked most often is something like, “What’s it really like to work there?” or “Is it really as cool as it seems?” My answer is simple and true: What you see on the outside is exactly what you get on the inside. No hidden agendas, no debilitating politics—just hard working individuals passionate about being the best at what they do.

Yesterday’s article in The New York Times highlights one of the really innovative aspects of our culture here. The message of the story just makes it even easier to respond to those questions with deeper conviction. 

As you will see in the article, our growth is not inhibiting our culture at all. In fact, it continues to evolve daily.

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Values Live

Our seven corporate values include: Client Dedication, Excellence, Integrity, Respect, Adventure, Energy and Ownership.

Here is a peek into what those values mean to all of us at Communispace…

Our seven corporate values include: Client Dedication, Excellence, Integrity, Respect, Adventure, Energy and Ownership.

Here is a peek into what those values mean to all of us at Communispace…

2 Responses to “Values Live”

  1. Gina Davison says:

    It’s fantastic to hear the employees speak so enthusiastically about the values at Communispace. It must be refreshing to work in a positive, team-oriented environment where (my favorites) excellence, energy and client dedication are so revered. Communispace sets a great example!

  2. Passionate employees attract passionate customers. It was fantastic to watch the video and see a very diverse group of people raving about the organization. What is even more fantastic is that folks really feel like that about the organization without the camera in front of them. You can hear it in the community in casual conversations and it makes Communispace a very attractive place, especially for a seasoned professional who has seen less passionate environments. It also keeps the corporate cockroaches away (I have written a blog post on that issue).

    That all said, I have recently interviewed with Communispace and though I have lost out to a better qualified candidate (like it should be), I will continue following the organization, because it is definitely the company I would like to work for!

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Cultivating Insight and Innovation… One Adventure at a Time

I have a seemingly immodest confession: I was not surprised to win the Communispace Values Award for Adventure last winter. After all, how many people can say they started the previous year literally walking out of their burning home in Boston with just the clothes on their back and their beloved chocolate lab in tow, and ended it 3,000 miles away, living and working in London? From Day 1 to Day 365, it was a year of extreme risk (uprooting a US life and journeying to a new and unknown land) and extreme reward (the immense gratification of helping open a UK office for a globally expanding Communispace)—one which is likely (and in certain ways hopefully) not to be repeated. Indeed, my 2008 was replete with what I would term obvious adventure, the sort that has the subtlety of a sledgehammer… or a reality TV contestant. (Yes, if my 2008 were a person, it’d probably be “The Situation.”)

I have a seemingly immodest confession: I was not surprised to win the Communispace Values Award for Adventure last winter. After all, how many people can say they started the previous year literally walking out of their burning home in Boston with just the clothes on their back and their beloved chocolate lab in tow, and ended it 3,000 miles away, living and working in London? From Day 1 to Day 365, it was a year of extreme risk (uprooting a US life and journeying to a new and unknown land) and extreme reward (the immense gratification of helping open a UK office for a globally expanding Communispace)—one which is likely (and in certain ways hopefully) not to be repeated. Indeed, my 2008 was replete with what I would term obvious adventure, the sort that has the subtlety of a sledgehammer… or a reality TV contestant. (Yes, if my 2008 were a person, it’d probably be “The Situation.”) 

Yet to say I was unsurprised is not to imply that I was not flattered or humbled. If there is one thing Communispace understands at a very visceral level, it’s adventure. I watch with awe everyday as my colleagues take risks, innovate at the speed of light, and push themselves, each other, and our clients to be better, smarter, more connected, more involved. Every day, with passion, dedication, and humor, my colleagues find new ways to unearth game-changing insights for our clients, new ways to move the marketplace to unprecedented heights, and new ways to make the company itself one everyone is proud to be a part of (and you will not meet a prouder bunch!).

But this is not flashy adventure; it is not self-congratulatory; it is not immodest; it is not so glaringly obvious as a burning building or a new London office space. No, adventure at Communispace is so subtle and subterranean at times, so constant and steady, I would liken it to a hot spring, a continuous stream of energy that infuses and seeps warmly into everything Communispace does. Yes, there are occasional geysers: opening up Asia Pacific offices, launching new versions of our community software, being named by Forrester as the Full-Service Market Research Online Community Leader or winning two Forrester Groundswell Awards (that last is not an intentional pun, I swear!). But most of the time, adventure bubbles right beneath the surface in everything my colleagues do: crafting client research agendas, projecting the voice of the customer into a room of executives, writing a whitepaper on what it means to listen, building sophisticated technology infrastructure, participating enthusiastically in company golf outings and The Communispace Follies, and planning for all that 2010 and beyond will bring.

And so, as we usher in a new year, born aloft by these continuous bubbles of adventure, I look forward to passing my fiery torch to one of my amazingly deserved colleagues…to a geyser of applause.

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The Communispace Energy Award: More than just jumping jacks

Winning an award at work is one of those “My parents are going to be so proud!” moments in a young adult’s working career. So I was a little deflated when, after winning the Energy Award at Communispace, my parents sniffed that I had apparently won the only award not focused on working really hard in the office. It was reminiscent of when I won “Most likely to trip and fall at graduation” in high school—I believe my mom’s reaction was “That’s *not* a compliment, Peter,” even though I was downright honored and flattered to have been recognized by my peers.

Winning an award at work is one of those “My parents are going to be so proud!” moments in a young adult’s working career. So I was a little deflated when, after winning the Energy Award at Communispace, my parents sniffed that I had apparently won the only award not focused on working really hard in the office. It was reminiscent of when I won “Most likely to trip and fall at graduation” in high school—I believe my mom’s reaction was “That’s *not* a compliment, Peter,” even though I was downright honored and flattered to have been recognized by my peers.

But of all the values that Communispace strives for and recognizes among its employees, I actually think the Energy Award best reflects why it’s such a great company. Because when it comes down to it, the Energy Award acknowledges that we are people with lives, families, extra-curricular activities, etc.—and when your workplace takes that into account and lets you be flexible with your time, it’s a sign of respect that compels you to give back to your work and your colleagues. I can take the morning off to wait for the cable guy, and nobody bats an eye because it’s understood that I will still get all of my work done on time.

In the summer months, I seek out coworkers to play bocce with in the outside courtyard—during work hours, and in full view of our CEO Diane. Am I worried about my office reputation suffering as a result of this display of frivolity? Nope—because everyone knows I’m only out there because I’m making that hour of work up some other time, be it later at night or early in the morning.

This kind of trust consistently renews my dedication to my job, and the flexibility keeps me from feeling burnt out despite the intensity of the work I do.

I also think that the Energy Award recognizes that we’re all about collaborative work here, so it makes a huge difference if you really get along with the people you work with. I therefore try to make every interaction I can a positive one—whether it’s keeping track of all the double entendres the boss inadvertently says (and reading them back to him, of course) or getting a relatively buttoned-up client to laugh at least once during every call. It’s sort of like those “Happy Cows Make Great Cheese” ads—if employees are enjoying their interactions in the workplace, they’ll probably do better work as a result.

Everyone knows it’s important to work hard at one’s job, and it’s pretty much expected that every company would trumpet this as a value. But how refreshing to have a company also let everyone take an individual approach to their workday, and acknowledge that having a little fun in the office is good for morale and productivity.

Ultimately I did not, in fact, trip and fall at graduation. But the Energy Award is much better, because it celebrates the individual and personal impact that we can each make in the office, and I for one am glad that I work in a company that makes this one of their official values.

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Reflections on the High-Impact New Employee Award

Hearing my name called for the 2008 High-Impact New Employee Award has been one of the top highlights of my time here at Communispace. In my mind’s eye, I was making one of those faces that a stunned actor might make upon hearing his name announced at the Academy Awards as the camera pans in for a close-up.

Hearing my name called for the 2008 High-Impact New Employee Award has been one of the top highlights of my time here at Communispace. In my mind’s eye, I was making one of those faces that a stunned actor might make upon hearing his name announced at the Academy Awards as the camera pans in for a close-up.

While I was pleasantly surprised to win the award, Communispace makes it difficult not to be inspired and driven to succeed. As a new hire, you are immediately surrounded by friendly and helpful colleagues who are eager to show you the ropes of online communities. There are so many role-models to choose from: community glue gurus, insight-mining mavens, social-media savants, and so many more than I could possibly alliterate…

With Communispace poised to grow this year, and numerous new hires slated to come on board, I know they’ll have the same chance to learn from the rich buffet of knowledge and opportunities that this company offers.

And while the votes for the winner of the 2009 High-Impact New Employee Award are still being counted, I’d like to offer my congratulations to all of the 2009 new hires for joining this amazing company!

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Respect: Multiple definitions

Everything I know about respect I learned from the preface to Walt Whitman’s “Leaves of Grass”:

This is what you shall do: Love the earth and sun and the animals, despise riches, give alms to everyone that asks, stand up for the stupid and crazy, devote your income and labor to others, hate tyrants, argue not concerning God, have patience and indulgence toward the people, take off your hat to nothing known or unknown, or to any man or number of men—go freely with powerful uneducated persons, and with the young, and with the mothers of families—re-examine all you have been told in school or church or in any book, and dismiss whatever insults your own soul; and your very flesh shall be a great poem…

Everything I know about respect I learned from the preface to Walt Whitman’s “Leaves of Grass”:

This is what you shall do: Love the earth and sun and the animals, despise riches, give alms to everyone that asks, stand up for the stupid and crazy, devote your income and labor to others, hate tyrants, argue not concerning God, have patience and indulgence toward the people, take off your hat to nothing known or unknown, or to any man or number of men—go freely with powerful uneducated persons, and with the young, and with the mothers of families—re-examine all you have been told in school or church or in any book, and dismiss whatever insults your own soul; and your very flesh shall be a great poem…

Yet, respect flourishes at Communispace and elsewhere when we strive to avoid privileging one voice over others. So rather than simply ruminating on my definition of respect, I turned to my community of friends and family and posed this question: What does respect mean in the workplace? Here’s a sample of the responses:

  • No clipping your nails at your desk; don’t wear perfume/cologne; say “please” and “thank you”; acknowledge co-workers by saying “hello” as you pass in the hallway; don’t gossip about your co-workers and/or clients; be kind.
  • I strongly agree about greetings in passing—especially with new people (even if you do not know them) to be sure they feel welcomed! Paying attention to people presenting in meetings, not being late for them. Considering others’ ideas, even if you do not immediately agree with them.
  • I think respect in the workplace also means expecting that people will do their job (and doing your own) but not holding people to artificial time requirements. For example, sometimes I work late because something needs to get done, but other days I leave early because it’s all done.
  • Recognizing and understanding expertise beyond one’s own, and allowing colleagues to do their job to the best of their abilities. Celebrating others’ skills and prowess, particularly those at a lower rung on the ladder, makes everyone better. A rising tide lifts all boats… or however that phrase goes.

In addition to respect, our other values include: Client Dedication, Excellence, Integrity, Adventure, Energy, and Ownership. This week will highlight some of our dedicated employees that exemplify some of these values. Be sure to check back later on this week for a special video post as well!

One Response to “Respect: Multiple definitions”

  1. Katie (Dennis) Adams says:

    I just need to express my astonishment at your ability to follow-up your post about the Jersey Shore with a Walt Whitman quote. Seamless. Brilliant.

    I would also like to add to some of the R-E-S-P-E-C-T definitions already offered: Strive to make more time for in-person correspondence with colleagues, rather than sticking solely to e-transmissions. I think sometimes we hide too much behind our computers, rather than engage in actual conversation. Something I am working on doing in 2010…

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Branding in the Age of Relational Media

In 1989, George Fields (the founder of ASI Market Research) gave me a copy of his book, Gucci on the Ginza—a fascinating exploration of Japanese consumer culture. In his book, Fields employs the term Shinjinrui—meaning, in a most literal sense, a new type of person. This idea remains valid in this age of relational media—Shinjinrui march to their own tune and don’t always run with the crowd as we have seen with Facebook, YouTube, and of course Twitter. Shinjinrui also engage with brands on their own unique terms and expect the same in return.

In 1989, George Fields (the founder of ASI Market Research) gave me a copy of his book, Gucci on the Ginza—a fascinating exploration of Japanese consumer culture. In his book, Fields employs the term Shinjinrui—meaning, in a most literal sense, a new type of person. This idea remains valid in this age of relational media—Shinjinrui march to their own tune and don’t always run with the crowd as we have seen with Facebook, YouTube, and of course Twitter. Shinjinrui also engage with brands on their own unique terms and expect the same in return.

Here’s why… crowds by their very nature are amorphous masses whose only identity is the mass itself. Crowds, like sleeping giants, can be easily awakened. At the slightest of provocations, crowds turn very ugly and morph into mobs (as was recently witnessed at the Web 2.0 Expo). Similarly, when I worked for a social/relational media monitoring company, we found that there were a lot of ‘brand haters’ out there—racists, extremists, shills, and scam artists, all of whom had no interest other than compromising the reputations of many of the institutions and organizations that make our society a civil place. This brings us to the importance of community and how it can contribute to brand building.

Brands by their very nature are unique and distinctive unto themselves: UPS’s logo and uniform models of brown trucks, Big Blue—the IBM logo, and the Nike ‘swoosh’—a brand that doesn’t even need a name to be recognized universally. Some are even represented by characters that are symbolic of what their brands stand for: Ronald McDonald, Frosted Flakes’ Tony the Tiger, Mr. Clean, and the grand old man of 111 years, Bibendum, a.k.a. The Michelin Man. Bib, incidentally, is currently on a campaign to reduce gasoline consumption worldwide.

So this raises a key question: how does a crowd relate to a brand in the first place? I don’t think it can, because it’s the individual customer who has the brand experience at the 1:1 level. It is the customer who relates in their own unique way to the things that brands stand for, such as Dove’s ‘Campaign for Real Beauty’. If these brands do reach out and touch consumers at the individual level, why would they seek out the opinions of the undifferentiated masses? Brand communities are composed of homogeneous groups (segments) that have a set of shared interests and lifestyles that engage with the likes of Dove beauty products. As Diane Hessan mentioned early in the year, “…if the crowd is smaller, more intimacy leads to higher engagement.”

It would be ironic, perhaps poetic, if some prolific texting Millennial brand manager, likely a Shinjinrui, stood up in an agency briefing and declared: “We need to identify a specific consumer segment and do some target marketing.”

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All in a Day’s Work

It’s funny, I don’t recall being asked if I was an alto or a tenor during my interview at Communispace (quite frankly I wouldn’t know, as I do my best singing in the shower). Yet for the second year in a row, I donned my host suit, grabbed a mic and headed up to our makeshift theatre in our own Fenway Park, where I sang and danced in front of my closest 200 colleagues in the annual Communispace Follies.

It’s funny, I don’t recall being asked if I was an alto or a tenor during my interview at Communispace (quite frankly I wouldn’t know, as I do my best singing in the shower). Yet for the second year in a row, I donned my host suit, grabbed a mic and headed up to our makeshift theatre in our own Fenway Park, where I sang and danced in front of my closest 200 colleagues in the annual Communispace Follies.

billOf course, I didn’t go at it alone. From some of our newest employees to our CEO, everyone who wants to get involved is able to play their own part in the show. Maybe they sing their own solo about wanting to be a girl (I will call out Bill Alberti), have a fantastic duet with awkward tension, or even rap about their job.

Beyond the laughs (and sometimes tears), is something that I feel makes Communispace such a unique and fun place to work. In the midst of all that’s going around us in the outside world, we can take a moment to stop, reflect, and laugh at ourselves.

Don’t take my word for it, just peer into the world of the Communispace Follies with this highlight reel. After all, it’s all in a day’s work.

3 Responses to “All in a Day’s Work”

  1. Diane Hessan says:

    Rich, you get the Best Director Award. Here’s to Round 3, which is next September!

  2. Colleen Finnerty says:

    Thanks for posting the reel Rich – great fun to see what you all are up to. Good times as always.

  3. Rich -

    I’m so glad you posted about this. I tried to fit it into my own post, but it was already jam-packed (which says a lot, I think). This was my first experience with The Follies since I missed last year’s due to night classes. Just want to say that I had a GREAT time and was really impressed with everyone’s performances. I think we would all have a much harder time taking our jobs seriously if we couldn’t also stop to laugh at ourselves (and our community members) once in awhile. Sanity through song and dance… who knew?

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Job 2.0 (Alternatively: Why so many of us sip the Kool-Aid)

Sometimes my friends ask me if I ever do any actual “work” at work. Of course the answer is yes (and a resounding one at that); I work hard—very hard—because I love my job, and my company and clients are important to me. But when I take a step back, I guess I can see why my friends are questioning me.

Sometimes my friends ask me if I ever do any actual “work” at work. Of course the answer is yes (and a resounding one at that); I work hard—very hard—because I love my job, and my company and clients are important to me. But when I take a step back, I guess I can see why my friends are questioning me.

kickball-team

Client Services Kickball Match

I mean, they did see me come home decked-out in bright green sweats, celebrating the victory of my Client Services Team—dubbed ‘The Green Monsters’—in our company kickball game (not to mention the make-your-own-sundae party that followed). They have watched me leave the house dressed like an episode of The Fresh Prince of Bel-Air in celebration of ‘90s Day. Yes, I gushed about the birthday celebration we hosted for The Hub (our company Intranet), complete with Hoodsies and goodie bags—and more than once, I’ve asked for their advice on appointing a celebrity look-alike to a fellow employee.

To me, it seems normal to vote for my favorite facial hair in the company’s annual ‘Beard-Off’ or to compete in a pumpkin carving competition with my coworkers. But these are the types of things that make my peers pause and wonder why they aren’t having as much fun at their jobs. Apparently, not every company has a culture like Communispace.

I interviewed at quite a few places as part of my post-grad job search. But when I first walked into this building, I knew it was the place I wanted to work. The place I HAD to work: bright colors, open work spaces, smiling employees, craftily named conference rooms, a foosball table… not to mention the flexible work schedule and a staff I can only describe as the most creative, energetic, adventurous group of people I’ve ever met!

A number of companies say their biggest asset is their people; Communispace doesn’t have to say it. We live it. It’s evident from the moment you first make contact, this company stands apart. And it’s not just the events, the bright colors, or even the free food—it’s our culture. It’s who we are.

…maybe I (like Bill Alberti, and so many others) have been sipping the “company Kool-Aid,” but when it’s served up with a side of fun at our catered Thursday lunches, who could blame me?

4 Responses to “Job 2.0 (Alternatively: Why so many of us sip the Kool-Aid)”

  1. Diane Hessan says:

    Catie, I obviously love this post, but it really makes me laugh when I see that it’s written by someone who works as hard as you do. Thanks for heading our Culture Committee this year, and for being so passionate about our clients.

  2. Diane -

    Thanks for the comment. This post does focus on the parts of my job that are more than just work – like community, sillyness, and of course free food. But in all fairness, sometimes my friends also ask me things like, “Catie, why are you at work at 7pm on a Friday?” or “why don’t you put that powerpoint down?” Truthfully, I enjoy the “work” part of my job just as much as all these other fun things I’ve mentioned here. I wouldn’t be so passionate about it if I didn’t. What I think is SO great about this company is the way that “work” and “life” come together… pausing to enjoy eachothers’ company, flexing our creativity in new ways, and taking a break once-in-awhile actually make us better at what we do. We value “energy” over time, and I think that Communispace encourages the right work/life balance to keep us all motivated.

  3. Catie-

    Communispace sounds absolutely perfect for you! Upbeat, Fun but also ready to get work done. Reminds me of our times back at the TGIF :P Glad to hear everything is going so well for you and what an amazing place Communispace is! Let me know if they’re hiring, would love to make it back to the Boston area.
    Mark

  4. Jani Fraga says:

    I think that you are the hardest working person I know, and yet, I don’t think I have ever heard you refer to Communispace as “work” (aside from “I am taking this frosting to work today”). I am really happy to know that there are job-lids for every person-pot out there, and I wouldn’t mind dipping my crazy straw into your KoolAid cup one day ;)

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A Culture of Fun: Pitching in and giving back

This week marks Communispace’s annual Volunteer Week, which helps in bringing together employees and local Boston-area organizations. We’re continually striving to stay connected to the community by lending a helping Cookie Decorating with the Franciscan Hospitalhand whenever possible. Last week, I joined seven co-workers and volunteered at the local Franciscan Hospital. We decorated cookies (and ate a few of course) with a number of children who are either enrolled in the day care program or are there to receive treatments. And in December, we’ll be kicking off the return of our annual Holiday Toy Drive—where we help fill countless stockings with toys and necessities for the Franciscan kids.
This week marks Communispace’s annual Volunteer Week, which helps in bringing together employees and local Boston-area organizations. We’re continually striving to stay connected to the community by lending a helping hand whenever possible. Cookie Decorating with the Franciscan HospitalLast week, I joined seven co-workers and volunteered at the local Franciscan Hospital. We decorated cookies (and ate a few of course) with a number of children who are either enrolled in the day care program or are there to receive treatments. And in December, we’ll be kicking off the return of our annual Holiday Toy Drive—where we help fill countless stockings with toys and necessities for the Franciscan kids.

During this week, you will hear about our culture from some Communispace employees, as well as a guest blog post from Catherine D’Amato, President and CEO of The Greater Boston Food Bank. Over 50 Communispace volunteers will be serving meals this week at The Greater Boston Food Bank. I invite you to visit Verbatim throughout the week to read more about our volunteer efforts in the community and our culture—after all, you may want to know how a ‘Beard Off’ can help your organization grow!

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