Posts Tagged ‘Pop Culture’

Lawyers, Guns, and Coffee

Does Yosemite Sam enjoy the occasional shot of espresso? Perhaps, but as Starbucks recently learned fans of the Second Amendment sure do. The brewer of brown beverages found itself in the throes of a nationwide debate centered not on caffeine, but gun rights.

Does Yosemite Sam enjoy the occasional shot of espresso? Perhaps, but as Starbucks recently learned fans of the Second Amendment sure do. The brewer of brown beverages found itself in the throes of a nationwide debate centered not on caffeine, but gun rights.

After California Pizza Kitchen and Peet’s Coffee & Tea put a policy in place preventing people from packing heat on their hip when in stores, a gathering of gun-toting citizens were forced to find a new place to frequent—so they sauntered to Starbucks.

Legally, they’re allowed to lug their heavy metal in any of the 43 states which protect the principle; of course businesses bear the right to prohibit people from entering their establishment when wearing weapons—which represents the firepower behind the fracas.

Starbucks is staying centered, ignoring both the Brady Campaign to Prevent Gun Violence’s pleas to ban artillery at the bistro and OpenCarry.org’s overture calling for its 28,000 members to caffeinate there in a show of support.

Standing behind a belief that gun-control debate belongs in the legislatures and courts, Starbucks suggests adopting a policy of prohibition in states where it’s legal to roam with a revolver would place its employees in the untenable position of pushing law abiding customers out of stores—an unfair and potentially unsafe position.   

As we stand atop our virtual soapbox during these blog sessions, our solution usually starts with a simple adage: ask your customer. But is that a decaffeinated cup of caution in this case? Both sides sport ammunition in the form of numbers, so who does Starbucks select as a sounding board?

Ordering an opinion from Regular Joe is still justified. It’s the average customer (the many, many more who mind the middle of the argument) who matter most; uncovering their passion, or perhaps utter lack thereof, may provide a made-to-order PR solution. After all, finding an answer doesn’t have to be as difficult as dictating an order for a half double decaffeinated half-caf, with a shot of caramel. 

As you pull the trigger on the weekend make sure to get your fill of fun, but don’t forget to set those clocks accordingly on Sunday!

One Response to “Lawyers, Guns, and Coffee”

  1. Matt D. says:

    How was I to know she was with the Russian’s brew? HOT!

    It is interesting to see an iconic corporation like Starbucks stuck between a glock and a hard place. Just for my personal amusement, I wish they would stop a second, put the frothed milk down, and take a stance…pro-guns or no-guns. Then other mega-moguls, like Mickey D’s, would be forced to stand up and declare their stances as well. At least then when I was ordering my non-fat, half soy, shaken, not-stirred double grande crappacino or my quadrouple-stacked, fake beef McCalorie patty, I would know if the dude next to me, who looked a little too angry about how much whipped cream they put on his drink, was packing heat or not. (Deep breath…exhale calmly…)

    You are totally right here though…all of us in the middle probably don’t care if Starbucks picks a side. But if I getted capped while frequenting their faux-groovy establishment…I will totally bitch about them not prohibiting firearms!

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Minivan Dreams Powered by Toyota

I want a minivan and I don’t want to be judged! When I was in my early twenties, I drove a minivan and it was the car-of-choice among me and my friends. We didn’t care what we were driving in, as long as we were together and the music was loud. I could fit 10 people in that minivan; it was a punk rock clown car.

I now fit the profile of a minivan driver—I’m in my thirties and I’ve reproduced—and therefore I’ve been told by friends and family that I absolutely cannot drive a minivan.

It’s not fair!

I want a minivan and I don’t want to be judged! When I was in my early twenties, I drove a minivan and it was the car-of-choice among me and my friends. We didn’t care what we were driving in, as long as we were together and the music was loud. I could fit 10 people in that minivan; it was a punk rock clown car.

I now fit the profile of a minivan driver—I’m in my thirties and I’ve reproduced—and therefore I’ve been told by friends and family that I absolutely cannot drive a minivan.

It’s not fair!

I have musician friends who drive minivans. So, it’s okay to open that deliciously-easy sliding door if you’re taking a bass guitar out of it, but it’s lame if my son is the precious cargo?

Enter Toyota’s new “Meet the Parents” ads for the Sienna Minivan.

      

These ads are pure genius, playing on an oft-forgotten truism of cool: There’s nothing less cool than trying to be cool.

Will the ads convince naysayers to enter through the sliding door? I live with one data point who might be coming around. As for me, I consider myself an early adopter. (How cool is that?)

4 Responses to “Minivan Dreams Powered by Toyota”

  1. Noah Shaw (aka, Data Point Numero Uno) says:

    This data point — the one who lives with the author of this post — is sooooooo not coming around. Sorry honey.

  2. Kate DeVagno says:

    The only thing cooler than a 2010 Toyota Sienna? The 1998 Toyota Sienna I’ve been driving for two years, prior to the birth of my daughter. The best part? After parents gave it to me, they missed it so much they ended up buying a new Sienna. How many retired boomers buy a minivan after their kids are out of the house? Now that’s love!

  3. K-Monayyyy says:

    I purchased a swagger wagon. Now if I could only find the friends to populate the seats I’d be able to cruise around town in sweet victory!

  4. Jill (aka A Sienna Driver) says:

    As a relatively new mini-van driver, I have 3 words for you that won my husband over – Automatic. Sliding. Doors. I can’t express how valuable it is to be doing the daycare pickup in the rain or snow and be able to open the doors from across the parking lot and have my son climb in and get into his car seat by himself. It’s little conveniences like this that meant the minivan was the only car we test-drove.

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Tiny Dancer

Secure your sequins and squeeze into those spandex, ice skating is in season. Through 14 days of Olympic Coverage there’s been naught but a single night where audiences weren’t subjected to ice skating in some form—the Opening Ceremony. Apparently by “coverage” of the Olympic Games, NBC meant a spotlight on skating in all its forms.

Despite a limited love for the sport, admittedly accredited to an inability to see past the pageantry nor distinguish between a salchow and axel jump , through this past weekend I had set a personal record in viewership—that is until Ice Dancing dominated Monday’s lineup and I was finally forced to put the games on ice.

Secure your sequins and squeeze into those spandex, ice skating is in season. Through 14 days of Olympic Coverage there’s been naught but a single night where audiences weren’t subjected to ice skating in some form—the Opening Ceremony. Apparently by “coverage” of the Olympic Games, NBC meant a spotlight on skating in all its forms.

Despite a limited love for the sport, admittedly accredited to an inability to see past the pageantry nor distinguish between a salchow and axel jump , through this past weekend I had set a personal record in viewership—that is until Ice Dancing dominated Monday’s lineup and I was finally forced to put the games on ice. 

My personal preference aside, the chorus of complaints from viewers has continued (and climbed) through the weeks. The USA-plus  plan for coverage, using downtime in skating to show snippets of other events (often on delay from earlier in the day) leaves something to be desired—like seeing other countries compete in any of the events. Those on the West Coast  are riddled with ridiculous three-hour lag times, despite having clocks tuned to the same time-zone as Vancouver and real-time access to results. Ignoring mass-interest in another episode on ice, US versus Canada in hockey, NBC excommunicated the event to cable’s MSNBC, a news network; 8.22 million fans followed (again, a near record in ratings), but we’re left to guess what the game would have drawn if offered en masse on basic cable.

Not long ago much was made of NBC’s creative use of ratings to endorse Leno’s return to the late night lineup, a policy they’re playfully pulling back out of their PR pocket . While its true viewership has vaulted past Turin—my attention isn’t for entertainment, it’s for endurance.

NBC is surviving on the success of America’s record run of medals and increased interest in more extreme events, while falsely assigning credit to their own “premier programming.” If the path to seeing Shaun White grab gold leads through tassels and toe loop jumps, then so be it—but my attention and affinity for the network is on thin ice.

Here’s to uncovering a universally understood maxim heavy hitters, the pleasure of a few work-free days!

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Doggerel for Daunting Days

When faced with a constipated Congress, evidence of corporate cover-ups, and the salacious spectacle that passes for news, sometimes the only choice is to laugh rather than cry, and to find meaning in art rather than commerce.

In that spirit, I offer a few modest literary observations on current events, employing two poetic forms: the elegant haiku and the sublime limerick.

When faced with a constipated Congress, evidence of corporate cover-ups, and the salacious spectacle that passes for news, sometimes the only choice is to laugh rather than cry, and to find meaning in art rather than commerce. 

In that spirit, I offer a few modest literary observations on current events, employing two poetic forms: the elegant haiku and the sublime limerick.

A once-loved brand called Toyota
Has met its embarrassment quota
They turned their back on their base
Now their egg-covered face
Appeases loyal fans not one iota

Tiger’s remorse and
video confessional –
chick sports? I think not.

Sarah Palin’s wrath went awry
Lashing out at the crude “Family Guy”
Queen anti-hopey-changey
Appeared quite derangey
Since Fox keeps them both riding high

If pole dancing’s the next Olympic sport
The IOC faces risk of a tort
Should the dancers be girls?
Or can boys show their twirls?
Indoor rink? Or beach volleyball court?

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The Thrill Is Gone

While you worked last Friday, I moseyed to a movie matinee.

Boasting better than a billion bucks worth of worldwide sales, audiences flocked to ‘Avatar’ with force and it seemed time to follow. The flick, now favored among Oscar options for Best Picture (uncommon for the Sci-Fi category), proved an entertaining experience, fashionable 3D eyewear et al. Given relaxation was the reason for vacation, I decided to double-down and watch ‘Up’ (another Best Picture Oscar nomination nod) later that evening.

While you worked last Friday, I moseyed to a movie matinee.

Boasting better than a billion bucks worth of worldwide sales, audiences flocked to ‘Avatar’ with force and it seemed time to follow. The flick, now favored among Oscar options for Best Picture (uncommon for the Sci-Fi category), proved an entertaining experience, fashionable 3D eyewear et al. Given relaxation was the reason for vacation, I decided to double-down and watch ‘Up’ (another Best Picture Oscar nomination nod) later that evening.

Initially, the range in ‘Rocky Ratings’ was minor: both ranked as reasonably entertaining ways to spend some time. But as I contemplated clips and quips from both, my scale started to swing—‘Up’ soared as I lost connection to ‘Avatar.’

Fondness for devilishly clever details in ‘Up’ expanded the movie’s entertainment value; conversely, outrage over cheap copouts from its counterpart failed in forming a long-standing liking of ‘Avatar.’

As researchers we strive to monitor consumers’ opinions in the moment, intent on protecting the integrity of their insight by securing reactions before they have a chance to slip away. But doing so fails, in part, to procure a rounded reaction.

The missing metric is the linger level; understanding both the initial reaction AND the end result after the excitement wanes and we’re left with our more methodical opinion. Measurement at the point of purchase only captures a piece of the psychology involved in the decision making process. To gauge a truly accurate account we have to collect consumer feedback on a continuum, speaking with the consumer several times over an extended period.

After all, who among us hasn’t altered an opinion about a product we just brought home or an experience we engaged in after the rush resided? Think about it for a few days and get back to me.

As is custom, some sounds to send you sailing into the weekend in style; happy chocolate and flowers this 14th friends.

One Response to “The Thrill Is Gone”

  1. AHR says:

    Ahhh… the psychology of it all! I make many snap decisions which I usually end up rescinding (or regretting). I am also swayed by other people’s opinions. Sometimes I can’t even tell which reaction is the authentic reaction. Great thought to focus on both.

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Vancouver 2010: Snowboarding preview

Now that the Super Bowl is over, you may find yourself looking forward to the pageantry of the Winter Olympics. Here’s who and what to look for in snowboarding this year…

Now that the Super Bowl is over, you may find yourself looking forward to the pageantry of the Winter Olympics. Here’s who and what to look for in snowboarding this year…

  • Lindsey Jacobellis – In the Turin Olympics Lindsey went a little too big off the last jump in the snowboard cross final and it cost her the gold. Afterwards the U.S. press criticized her for showing off and letting her country down. Lindsey would later explain how snowboarding is supposed to be fun and how she wanted to match the enthusiasm of the crowd with a stylish finish. Makes sense to me. Let’s see if Lindsey can redeem her honor.
  • “The Flying Tomato” – All sports have those athletes that come along and not only dominate a sport but also change its direction. What Tiger Woods is (was?) to golf, Shaun White is to snowboarding. I just want to say that I personally rock his signature line of Burton apparel and yes, I snowboard better because of it.
  • The Double Cork – It’s hard to describe this controversial halfpipe maneuver, so you’re going to have to click here to see it for yourself. Invented by Shaun White, it was deemed necessary for unseating him in Vancouver, but after Kevin Pearce fell hard and into a coma trying it in training, some called for a ban by the International Olympic Committee. No official ruling as of yet, so we’ll have to wait to see what happens.
  • Torah Bright – I felt this Australian phenom got robbed when she finished 5th in the halfpipe finals at the Turin Games. Since then, she won gold at the 2007 and 2009 X Games and is a favorite in this year’s Olympics. However Torah had to pull out of the 2010 X Games after suffering two concussions in three days in January—adding fuel to the fire to eighty-six certain maneuvers in Vancouver. Reports say she’s recovered physically, but as I can attest, concussions come with psychological effects as well.

I don’t know where I stand on banning maneuvers at the Olympics. On the one hand, I don’t want a governing body capping the level of competition in snowboarding. On the other, I realize each year this level gets more and more dangerous. What do you think?

5 Responses to “Vancouver 2010: Snowboarding preview”

  1. Sandra Atlas says:

    I tend to be conservative — so, I think that capping the competition can be a good thing, if it helps to saves lives and prevent traumatic injury. Sometimes, people will to do almost anything to make their statement to the world. Setting some reasonable limits might help to keep the sport safe and prevent devestating injury.

  2. I see your point, Sandra. To add to it, I wouldn’t want people tuning in with the hopes of seeing someone get hurt. That’s what the UFC is for!

  3. Adrian W. says:

    Capping the competition would hurt the sport of snowboarding. These athletes are the best at what they do, they are Olympians. Why should any one tell them that they shouldn’t push the limits of their sport? They are not going to go out there and try a trick they have never done before just so they can hurt themselves and get on television. They practice these tricks. If there were a cap on the sport, it would hurt the sport because people would get bored of watching the same tricks over and over. I’m sorry to say, injuries are part of any sport. They don’t put a cap on football because someone gets hurt do they? If people tune in because they want to see someone get hurt, they have a sick mind. Some people watch NASCAR races just for the wrecks, and NASCAR is capped. They are capped because they have restrictor plate races where they limit their top speed. Let the sport take care of itself. If people get hurt, people get hurt. That is what happens in sports.

  4. Thanks, Adrian, for representing the other side. I agree, banning the double cork would definitely affect “the sport” of snowboarding, but snowboarding itself would continue to evolve. Even if Shaun White wasn’t allowed to do the move in the Olympics AND the X Games, he’d still do it and it would get captured on video for all to see and emulate. I don’t know, maybe we just need better helmets.

  5. Adrian W. says:

    I agree Mike, those little shells they call helmets don’t help much. Keep in mind though, no helmet is going to stop someone from breaking their neck and becoming paralyzed. You can’t prevent athletes from performing with lots of safety regulations and you can’t let them go out there and risk their lives. Every sport in the world could be safer in a way, it’s just a matter of finding that common ground where people can agree that it’s not too dangerous and that it doesn’t take too much away from the sport.

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The Source of Bauer’s Power

The following takes place between 9:00pm and 10:00pm.

Monday night means a Bauer power hour, a sixty minute stay in the land of make-believe following the FOX show, ‘24’. Engaging in our weekly espionage means moving lights to their “off switch” and a vow of silence from all sofas—a tradition eight years running.

The following takes place between 9:00pm and 10:00pm.

Monday night means a Bauer power hour, a sixty minute stay in the land of make-believe following the FOX show, ‘24’. Engaging in our weekly espionage means moving lights to their “off switch” and a vow of silence from all sofas—a tradition eight years running.

Through the years, the couches, company, and even the TVs used to take it in have changed, but the time dedicated to the drama has not—it’s always a full sixty minutes. Despite the advent of the DVR, advertisers are still guaranteed complete attention to their commercials among our group, a ritual reserved solely for this single show.

The commercial breaks, often overruled with the frenzied fast-forward button, create a chance to build anticipation as the two-plus minutes are spent agonizing over the story line and what comes next. Simply stated, speeding through sponsorships would stall the total satisfaction served by Bauer.

TV networks turn to Nielsen to verify their viewership and judge consumers’ jubilee for a given show, but what the ratings don’t reveal—the show finished a tough third last Monday, even falling behind a rerun of ‘Two And A Half Men’—is the manner in which the show is seen.  

Our fixed formation of five viewers adds a solitary stat to the show’s overall ratings when we watch on a single TV—missing not only more numbers, but the show’s status as a weekly event. Beyond the basic data lies a paradigm probably produced for other programs (everything from ‘American Idol’ to NFL games): a show’s ability to create an experience for its viewers.

Because we extend our enjoyment by watching real-time rather than recording, we tend to talk through the two minute respite—often about the commercials providing the pause.

As advertisers roam through the bevy of broadcasts to pick their placements, they’d be wise to noodle a new metric of success, one which accounts for audiences by gauging the richness behind the ratings—now that’d be something even Jack couldn’t stop; well, not in a single day anyway.

As you march on through the waning days of January’s winter-wonderland, we encourage you to stay warm by dancing as if no one was watching.

2 Responses to “The Source of Bauer’s Power”

  1. Matt D. says:

    I have viewed the program from its inception 8 seasons ago from many a couch, with an ever-shifting band of 24 brethren beside me. And yes, we do enforce the “shut your mouth between clock-beeps” law that naturally pairs with such a show when it is being presented in “real time.”
    Still, as I finally exhale from the fast-paced, Bauer-fueled action to take a deep breath with a word from our sponsors, I am not sure how closely I watch the ads. I agree that the 2 minutes plus adds the needed level of anticipation to the show, which luxuries like DVR allow us to avoid, yet I seem to use those minutes to break my fixed gaze on the screen to reflect upon Jack’s uncanny ability to overcome any odds (be it a nuclear blast or the shakes from heroin withdrawal).
    You have a great point that ad exec’s are now faced with a new demon to slay…the viewer’s ability to fast forward commercials when they have DVR’ed a show. I am not sure there is even a way for them to conquer that beast, unless they approach TV execs to develop more 24-like shows that need the commercials to increase the show’s intensity.
    I do find one thing interesting related to ads after so many Bauer-soaked years though. I tend to pay close attention to commercials featuring 24 actors. Be it the bold and morally fortified, late President Palmer making sure I’m in good hands with Allstate or Keifer using his “sweet” voice to purr about Sprint, I can’t help but watch and remember good times from past seasons.
    Maybe that’s the key…cast all advertising with 24 staff.
    Kim Bauer on the hood of a Mustang slinging car wax? Chloe convincing me how well Ex-Lax works?
    Now that would be one hell of a day!
    …beep-beep, beep-beep…

  2. Kate DeVagno says:

    The only show I’ve ever dedicated my (real) time to was “The Shield” on FX. Despite not watching much TV, during “The Shield” I was keenly aware of the edgy commercials… especially a Ketel One Vodka ad that was largely panned by ad agencies but really made an impression on me. I never DVR’ed through that one, and we have Ketel One in our freezer.

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What is Research without Closing the Feedback Loop?

In our business they say insights can come from even the smallest nugget. Well the light bulb flashed on for me last night while enjoying some prime time television. Among the menagerie of ads for cars, electronics, and food was an ad for Domino’s Pizza. I know what you’re thinking, pizza ad? Must be a glamour shot of drippy cheese, crunchy crust, and sizzling pepperoni (heck, I’m getting hungry just writing about it). Wrong.

In our business they say insights can come from even the smallest nugget. Well the light bulb flashed on for me last night while enjoying some prime time television. Among the menagerie of ads for cars, electronics, and food was an ad for Domino’s Pizza. I know what you’re thinking, pizza ad? Must be a glamour shot of drippy cheese, crunchy crust, and sizzling pepperoni (heck, I’m getting hungry just writing about it). Wrong.

Instead the president and managers of Dominos Pizza admitted their guilt, internalized their feedback, and fed (no pun intended) it back to the customer. No hiding behind the numbers here. Focus groups, Twitter, and more told Domino’s that their pizza was bad from its cardboard crust to its ketchupy sauce. Despite my fond college memories of late night Domino’s deliveries, they revamped their pizza lineup with fresher ingredients, better recipes, and a new sense of pride. But they didn’t stop there, they did the most important act of all and told the customer what they did with their feedback (you can see the video here).

This is what I deem the crowning achievement of their hard work. Rather than squirreling their research away and perhaps never acting on it, Domino’s aired it out for us and showed us how they acted upon it. Hopefully, the feedback inspired customers to feel empowered, to know their voice counts, and to continue advising Domino’s and others on what the customer wants. After all, who doesn’t want to hear that they affected change in the age of the consumer?

2 Responses to “What is Research without Closing the Feedback Loop?”

  1. Jani Fraga says:

    This “turn-around” trend is becoming more and more important in the economy today. It is vital for a customer’s voice to be heard in a time where everyone is pinching pennies. If I am going to order a pizza, am I going to order one where I have deemed their sauce ketchuppy? Pizza in my house has gone from weekend staple to a special occassion, and so to hear that Domino’s has heard my plea for a delicious treat? (Put my order in with yours, Rich! I am getting hungry too!)

    Crocs and Windows 7 have also based a lot of their ad campaigns on the buzz around their products. Windows’ campaign of “I invented Winndows 7″ or Crocs “I like the Crocs sneakers, but I will never wear the red ones” show that companies ARE listening, and the result is something we can all bite into :)

  2. Rob Markey says:

    Great article, Richard. In December, Harvard Business Review published an article we authored on exactly this topic. You can find it here: http://hbr.org/2009/12/closing-the-customer-feedback-loop/ar/1.

    The Dominos approach to this situation is really refreshing.

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Getting Visual(ly) Inspired

Happy Friday FOVs (Friends of Verbatim)! There’s nothing I like more than finding a new website to make me laugh, get me thinking, or inspire me to create. In the spirit of sharing, I offer you my new favorite.

Happy Friday FOVs (Friends of Verbatim)! There’s nothing I like more than finding a new website to make me laugh, get me thinking, or inspire me to create.  In the spirit of sharing, I offer you my new favorite.

So, return the favor…what are you loving online these days?

4 Responses to “Getting Visual(ly) Inspired”

  1. Brad Mampe says:

    I’ve been having an average time recently:

    http://www.averagecats.com/
    http://mylifeisaverage.com/

  2. Jani Fraga says:

    Communispacer Catie Schadlick turned me onto this little gem:

    http://www.bakerella.com

    With adorable little stories, and new sweet ideas, Bakerella gets my confectionary creative juices flowing!

  3. Diane Hessan says:

    I have tons of sites that I love, but this one cracks me up: http://tweetingtoohard.com/

  4. Jani, I also love bakarella, her cake pops are amazing (too bad my baking skills stop at break and bake)!

    Right now I am loving http://www.thesixtyone.com! It’s a music streaming site with a fresh, clean format and great quality tunes!

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The Tomorrow Show

NBC knows drama. The network hit the off-switch for Jay Leno’s prime-time TV experiment this week, and what’s ensued is akin to an audience laugh track. After airing for only a few short months, why pull the plug?

With Leno serving as the lead-in, local NBC stations saw their follow-up late news audience drop by an average of 25% from 2008, with larger markets New York (48%), Philly (47%), and LA (43%) leading the loss categories, according to research firm Harmelin Media.

NBC knows drama. The network hit the off-switch for Jay Leno’s prime-time TV experiment this week, and what’s ensued is akin to an audience laugh track. After airing for only a few short months, why pull the plug?

With Leno serving as the lead-in, local NBC stations saw their follow-up late news audience drop by an average of 25% from 2008, with larger markets New York (48%), Philly (47%), and LA (43%) leading the loss categories, according to research firm Harmelin Media.

For NBC affiliates, who clamored for canceling the show since its inception, this wasn’t news—it was affirmation.

Their preeminent plan to please the masses first involved Leno at 11:35, followed by Conan O’Brien’s “Tonight” show at 12:05 with a string of late-late shows lagging even further behind. Conan’s retort, which will rightfully be reviewed as perfection in PR classroom case studies for years to come, nixed NBC’s plan of inviting everyone to the late-night party.

A buyout of Conan coming soon, NBC has placed the party in-charge of the ratings plummet back in place; Leno will once again look out from behind his Late Night desk.

Is Leno the right leader or will fans continue their boredom-borne boycott? One thing is certain, NBC didn’t stop to ask the audience; they simply forged on with what they figured would work best, which is strikingly similar to the start of the melodrama.

NBC outright negated cries from their customers—doubled down when considering affiliates as well—for four months as they forged on with Leno’s weeknight work despite disastrously sour ratings. Possibly done to save dough, after all one live show is infinitely cheaper to produce than five dramas, they’re now left broke with naught but the hope of bringing viewers back.

Perhaps it’s time NBC leaves the monologues to their hosts and opens a dialogue with viewers; then again, at least they got a laugh out of their ratings.

Here’s to hoping you let freedom ring as we celebrate Martin Luther King Jr. this weekend.

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