category: learn
learn about next-generation market research methodologies, tactics, and findings
Communispace uses various humanistic and collaborative methods to uncover the emotional drivers and motivations behind consumer behavior. Among the most powerful of these emotions is surprise. MORE…
We analyze how most shopping behaviors result from a complex set of conscious and subconscious motivations.MORE…
The story of how Ladies’ Home Journal re-imagined, not just what the brand could be, but how print media itself could be co-created with readers.MORE…
“Why do millennials have such a bad reputation?” a millennial plaintively asked in a recent mobile ethnography project that we ran on behalf of the Advertising Research Foundation for the Re:think 2013 conference just winding up. “I just read another …MORE…
Posted in learn |
Tagged ARF, Communispace, Culture, emotion, Listening, market research, millennial, mobile, mobile ethnography, People, Re:think 2013 |
Flu season notwithstanding, we all know how to feel well. As human beings with limbic systems, we generate and manage an abundance of feelings during every waking moment and while we’re asleep. But as marketers and researchers, our challenge is …MORE…
The vast Chinese market, like its culture, is marked by duality: a tempting blend of opportunity and risk. We feel this tension, not just in our own business, but across the market research space. Brands are looking to maximize engagement across a …MORE…
You’re a waste of space. You’re fat, stupid and ugly. Everybody hates you. Have I gotten your attention yet? These probably aren’t things you hear on a daily basis. (I certainly hope not!) But kids today are hearing these terrible …MORE…
Some clichés are so over-used that we tend to lose sight of their meaning. But it really is true that, “A picture is worth a thousand words,” and not just because people are too busy to read anymore. Pictures are so valuable …MORE…
