Follow the (Thought) Leader

Julie W.S.
3.14.2012
1 Comment

“Thought leader” is a moniker that’s applied all too loosely these days (e.g. “Ryan Seacrest is a thought leader in the Text-to-Vote space.”) But sometimes it’s applied to someone like Leonard Murphy, who is the real deal.

I first heard Lenny speak at the exceptionally well-designed Market Research in the Mobile World conference that he co-sponsored with the Merlien Institute and led last summer in Atlanta. He was like Katie Couric or Charlie Rose at their best, able to ask a really penetrating question—more than once if necessary—while maintaining a cordial and safe environment for discussion.MORE…

Posted in learn | Tagged , , , , | 1 Comment

2012: Economic Optimism – A Shared Perspective?

3.12.2012
1 Comment
Catie S.
Dana B.

As we kicked off 2012, we launched a study in Communispace’s proprietary Idea Space communities in collaboration with SMG Multicultural to get a pulse for consumer feelings and emotions – and how they might differ across Hispanic and General Market (non-Hispanic) segments.

Both groups of respondents share a similar perspective as they look back on 2011, and outlook as they think ahead to 2012. Not only do they select the same emotions (from an aided list) to describe their feelings towards the past and future [a], but they also use the same terms when asked to share the top three words that come to mind as they launch into the New Year (open-ended) [b].MORE…

Posted in learn | Tagged , , , , | 1 Comment

What’s driving consumer confidence in 2012? [infographic]

Chris O.
3.7.2012
Leave a comment

The Communispace Index is a brand new series of infographics—released bi-monthly—that explores the mindset of consumers around current events and trends. Based on original research conducted in the IdeaSpaces (Communispace’s proprietary online communities), the Communispace Index provides a window into the consumer perspective.

What’s driving consumer confidence in 2012? What factors are your customers weighing before making a purchase decision? In an effort to understand what’s on consumers’ minds this year, we asked members of our online communities these very questions.MORE…

Posted in align | Tagged , , , , | Leave a comment

What Drives Consumers’ Green Behavior Throughout the Product Life Cycle?

3.1.2012
Leave a comment
Stephanie B.

A few weeks ago I wrote part one of this series titled, What drives consumers’ green behavior and how does it affect purchase decisions? and in that installment I explained how TOMS and Warby Parker have connected with customers at the purchase phase of consumption by going beyond a linear product offering. They’ve done so by means of connecting their products (shoes and eyewear) to environmental causes that people are passionate about at the point of purchase. However, the purchase phase is not the only spot in the product life cycle for brands to make the environmental connection, the point of disposal is also a powerful touch point for brands to be involved.MORE…

Posted in align | Tagged , , , , , , | Leave a comment

Engaging BRIC Consumers Online for Market Research (Webinar)

Manila A.
2.23.2012
3 Comments

BRIC markets (Brazil, Russia, India, and China) are evolving at a fast and furious pace, transforming the digital landscape. In fact, BRIC consumers are taking the lead when it comes to using the social web: their behavior is more diverse and also more mobile than peoples’ from westernized countries; they are more likely to blog and to maintain social network profiles, and thus share content on the Web; and they represent the greatest potential for growth, as Internet penetration is still below 50% in all four countries.MORE…

Posted in learn | Tagged , , , , , , | 3 Comments

Mental Model Mining: 3 steps to understanding how customers think about your brand

2.22.2012
Leave a comment
David F.

Mental models are explanations of how we receive and interpret information and, ultimately, shape how we make sense of the world. They manifest in language through the conceptual narratives and metaphors we use in our everyday communication. Mental modeling can be tremendously helpful in market research: by understanding mental models and the related narratives (such as Heroic Journey, Transformation, Rescue, etc.), researchers and marketers can develop messaging strategies that more effectively motivate their target audiences to action.MORE…

Posted in learn | Tagged , , , , | Leave a comment

Downton Abbey & Mad Men: What do TV shows say about our culture?

Elisa C.
2.17.2012
1 Comment

I am one of those people who loves TV. Yes, I also love reading books but after a long day, to me, there’s nothing better than curling up on the couch and watching TV.

Recently, when looking at what I was watching, I started to notice a trend. The shows I most looking forward to watching are Mad Men and Downton Abbey – period pieces. MORE…

Posted in enjoy | Tagged , , , | 1 Comment

Feeling the Brand Love: Consumers write love letters to their favorite brands

2.14.2012
3 Comments
Amanda F.

Whether you are an over-the-top Valentine lovebird with flowers, reservations and sappy gifts ready at the whim OR whether you will cringe at the sight of any shade of pink or red on February 14th, there has long been a debate over whether Valentine’s Day should be observed and how exactly it should be celebrated, if at all. MORE…

Posted in learn | Tagged , , , , , | 3 Comments