Tag Archives

Advertising

How Do You Bowl: Super Bowl or AdBowl?

Elisa C.
2.3.2012
2 Comments

There was an early sign I was meant to go into marketing: I was a kid and was so excited for the Super bowl ads. We’re not talking “yay,” excitement but all out “this is just as good as Christmas excitement.”

To prepare, my father, ever the analyst, created a spreadsheet in which he recorded each family member’s rating of each ad on a ten point scale.MORE…

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“Don’t Buy This Jacket” is a Big Brand Moment for Patagonia: Consumer Responses to Patagonia’s Black Friday Campaign

12.2.2011
3 Comments
Chris O.

Last week, Patagonia took out this full-page ad in The New York Times:

The message was delivered in the wake of a CBS 60 Minutes segment which revealed that a staggering 25% of American children live in poverty, a national recession, unprecedented consensus about environmental peril, and raging political division.MORE…

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An Art Director, Copywriter and Community Member Walk Into a Room…

Amanda F.
8.10.2011
1 Comment

Nope, that’s not the start of a bad joke. Imagine if it were reality. What if the creative brains on your business were actually concepting with your target audience…?! For some companies, it is.

Concepting With Customers: The Wrong Way
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Reality in Advertising: A powerful path to connecting with customers

8.3.2011
1 Comment
Chris O.

Truth and fantasy are battling for your customers hearts …

… and it’s a battle that’s happening in advertising and marketing departments everywhere.MORE…

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Integrated Marketing Campaigns and Pink Ponies: A John St. case study

Elisa C.
5.27.2011
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More and more marketers today are striving to create integrated marketing campaigns. A favorite example is Old Spice’s The Man Your Man Could Smell Like campaign that combined TV ads, tweets and YouTube video responses to consumer questions. Within a span of two weeks everyone was talking about the Old Spice guy—the campaign worked.
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Shaken, Not Stirred

12.11.2009
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Rocky P.

At approximately five p.m. on any given Friday you’ll find me paying homage to ‘Happy Hour’. According to the Distilled Spirits Council of the United States’ 2008 Industry Review, I’m not alone; off-premise spirits volume — alcohol purchased in liquor stores — increased by 2.9 percent from the previous year.

While most of the American economy is bottoming out, it’s bottoms up for the alcohol industry. Is it a surprise the sorcerers of spirits have invested heavily in helping remind you to bring a bottle of their booze home with you?MORE…

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Owned Platforms: Up-cycling sponsored media in the digital world

10.12.2009
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The idea of “Owned Platforms,” otherwise known as private label media captivates me. Procter & Gamble recently announced that The Guiding Light, its oldest sponsored TV soap opera was finally going off air after 72 years on radio, then television. The company then announced that it was launching its own private digital media platform. Initially, Pampers will be sponsoring a series of webisodes called A parent is born about young couples expecting a child. Other projects include digital casting for a variety of product categories in partnership with the likes of NBC Digital Networks.MORE…

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