Behavior
Green and socially responsible marketing will continue to be a big part of the conversation in 2012.
When consumers can see how their purchasing power is an opportunity to make an impact on the environment, they become fiscally conscious of how brand choice can go beyond products alone.
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As mobile devices are embraced by a wider audience of consumers, a new mobile class has emerged.
The freedom and control that connected consumers get from their smartphones and tablets carries new sets of challenges and opportunities for brands and retailers trying to keep in step with consumers’ needs and expectations and for market researchers …MORE…
In the field of marketing research, there is a simmering debate between those who believe neuroscience-based tools will make self-reporting obsolete, and those who have kept faith with humans’ ability to consciously understand and explain their own actions. But I say: Why choose?MORE…
Last week I presented our research study, Tech Fast Forward: Plug in to See the Brighter Side of Life, to a select audience attending the 2012 International Consumer Electronics Show in Las Vegas (which drew over 150,000 people—a new record!). I spoke on one of the Kids@Play panels with Carly Shuler of the Joan Ganz Cooney Center.MORE…
When having a face-to-face conversation with someone, we’ve been conditioned to maintain eye contact or to ask relevant questions to demonstrate that we’re really engaged—this is called “active listening.” While having a conversation online may add a layer of complexity, active listening online is still possible.MORE…
With the growth of business opportunities in China, foreign companies have taken the plunge and jumped right into the China market – without always looking where they leap. As with any business, success depends on many factors and building relationships is just one of them. This is where “guanxi” comes into play.MORE…
Brace yourself: I’ve declared it Neuroscience Thursday here on Verbatim.
In Mindsight, psychiatrist Dan Sigel notes that, “When we explain … we are relying heavily on the left hemisphere. When we describe … we are bringing the experientially rich side into collaboration with the word-smithing left hemisphere.”
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2012 is right around the corner, and this is the time when the market research industry is rife with prognostications about where we’re all headed.
We asked a few Communispacers about what they thought the biggest trends and opportunities for 2012 would be, and while they all protested oracle-status, what emerged is nonetheless an interesting look at the big picture of market research.MORE…
