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I’ll admit it. I am a sucker for a good deal (and for good chips!). So it’s no surprise that when Boloco recently sent an email offering 25% off as a way to get some foot traffic on a rainy day that my lunch plans took a turn. My salad didn’t make sense anymore … Boloco was offering a great deal and I could always save my salad for dinner. Soon I had my burrito, chips and salsa in hand. I was a very happy girl.

But, the search for value and a good deal can cast a wider net for many of us, Hispanic women. According to a recent study by WSL/Strategic Retail, the most proactive shoppers – in terms of using multiple retail channels to find the best deal – are Hispanic women. A few more interesting findings:MORE…

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Emotions are the central organizing process of our thinking and behavior. What makes this process so messy – so frustratingly and beautifully messy! – is that it is driven less by immediate response to discrete stimuli and more by the ever-changing and ever-unstable tone and tenor of our relationships. What that means for brands is that affinity and loyalty is the result of how we feel about being in a relationship with (i.e. consumers of) those brands. The smart brands are figuring this out and driving the movement toward customer-centricity and conversational marketing.

This insight isn’t wholly new. In 1740, the philosopher David Hume asserted in his Treatise on Human Nature that “Reason is, and ought to be the slave of the passions and can never pretend to any other office than to serve and obey them.”MORE…