http://blog.communispace.com market research, social media, the internet, culture, and breakthroughs that matter. Fri, 18 May 2012 19:06:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://blog.communispace.com/align/automakers-cars-arent-just-about-driving-infographic/ http://blog.communispace.com/align/automakers-cars-arent-just-about-driving-infographic/#comments Thu, 10 May 2012 17:12:21 +0000 Chris O. http://blog.communispace.com/?p=7077 MORE…]]> http://blog.communispace.com/align/automakers-cars-arent-just-about-driving-infographic/feed/ 0 http://blog.communispace.com/learn/using-emotions-to-plan-your-learning-agenda/ http://blog.communispace.com/learn/using-emotions-to-plan-your-learning-agenda/#comments Wed, 09 May 2012 15:50:29 +0000 David F. http://blog.communispace.com/?p=7062 MORE…]]> http://blog.communispace.com/learn/using-emotions-to-plan-your-learning-agenda/feed/ 0 http://blog.communispace.com/learn/role-of-engagement-internet-ubiquity/ http://blog.communispace.com/learn/role-of-engagement-internet-ubiquity/#comments Thu, 03 May 2012 15:30:34 +0000 James B. http://blog.communispace.com/?p=7042 article, for Quirks Magazine, Manila Austin, Ph.D. comments that with internet penetration exceeding over two billion globally, “it is technically possible, or will be soon, to engage anyone, anywhere, anytime.” However, she also warns “just because the technology is in place doesn’t make engagement a given” I sat down with the author to get her point of view on what it takes to really engage people online—beyond the technology and ease of access—and find out what drives people to actively participate in branded communities. (Or a branded online experience?)MORE…]]> http://blog.communispace.com/learn/role-of-engagement-internet-ubiquity/feed/ 0 http://blog.communispace.com/align/micro-center-survey-research/ http://blog.communispace.com/align/micro-center-survey-research/#comments Wed, 02 May 2012 15:35:37 +0000 Chris O. http://blog.communispace.com/?p=7027 I like Micro Center. I like that it’s the closest I can get to Akihabara without having to fly to Japan. I like that when I was helping my brother build a PC for his video-editing business, there were people there who were excited to help us build a monster of a machine – and who were truly knowledgeable about the pros and cons of faster dual-core versus slower quad-core processors. MORE…]]> http://blog.communispace.com/align/micro-center-survey-research/feed/ 0 http://blog.communispace.com/learn/micro-is-the-new-macro/ http://blog.communispace.com/learn/micro-is-the-new-macro/#comments Thu, 26 Apr 2012 13:41:21 +0000 Julie W.S. http://blog.communispace.com/?p=7009 MORE…]]> http://blog.communispace.com/learn/micro-is-the-new-macro/feed/ 0 http://blog.communispace.com/learn/disclaimer-based-on-a-true-story/ http://blog.communispace.com/learn/disclaimer-based-on-a-true-story/#comments Fri, 13 Apr 2012 13:52:27 +0000 Stephanie B. http://blog.communispace.com/?p=6957 "Scientists have discovered that the memories we use to form our own life stories are boldly fictionalized." -- Jonathan GotschallMORE…]]> http://blog.communispace.com/learn/disclaimer-based-on-a-true-story/feed/ 1 http://blog.communispace.com/align/bric-by-bric-reaching-consumers-in-developing-countries/ http://blog.communispace.com/align/bric-by-bric-reaching-consumers-in-developing-countries/#comments Tue, 27 Mar 2012 14:24:32 +0000 Cindy T. http://blog.communispace.com/?p=6903 MORE…]]> http://blog.communispace.com/align/bric-by-bric-reaching-consumers-in-developing-countries/feed/ 3 http://blog.communispace.com/learn/understanding-consumer-emotions-with-emotion-centric/ http://blog.communispace.com/learn/understanding-consumer-emotions-with-emotion-centric/#comments Thu, 22 Mar 2012 15:54:40 +0000 Ed C. http://blog.communispace.com/?p=6854 MORE…]]> http://blog.communispace.com/learn/understanding-consumer-emotions-with-emotion-centric/feed/ 0 http://blog.communispace.com/learn/follow-the-thought-leader/ http://blog.communispace.com/learn/follow-the-thought-leader/#comments Wed, 14 Mar 2012 14:32:04 +0000 Julie W.S. http://blog.communispace.com/?p=6840 MORE…]]> http://blog.communispace.com/learn/follow-the-thought-leader/feed/ 1 http://blog.communispace.com/align/green-attitudes-and-product-life-cycle/ http://blog.communispace.com/align/green-attitudes-and-product-life-cycle/#comments Thu, 01 Mar 2012 17:59:45 +0000 Stephanie B. http://blog.communispace.com/?p=6780 What drives consumers’ green behavior and how does it affect purchase decisions? and in that installment I explained how TOMS and Warby Parker have connected with customers at the purchase phase of consumption by going beyond a linear product offering. They’ve done so by means of connecting their products (shoes and eyewear) to environmental causes that people are passionate about at the point of purchase. However, the purchase phase is not the only spot in the product life cycle for brands to make the environmental connection, the point of disposal is also a powerful touch point for brands to be involved.MORE…]]> http://blog.communispace.com/align/green-attitudes-and-product-life-cycle/feed/ 0