Tag Archives

Behavior

Follow the (Thought) Leader

Julie W.S.

“Thought leader” is a moniker that’s applied all too loosely these days (e.g. “Ryan Seacrest is a thought leader in the Text-to-Vote space.”) But sometimes it’s applied to someone like Leonard Murphy, who is the real deal.

I first heard Lenny speak at the exceptionally well-designed Market Research in the Mobile World conference that he co-sponsored with the Merlien Institute and led last summer in Atlanta. He was like Katie Couric or Charlie Rose at their best, able to ask a really penetrating question—more than once if necessary—while maintaining a cordial and safe environment for discussion.MORE…

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What Drives Consumers’ Green Behavior Throughout the Product Life Cycle?

Stephanie B.

A few weeks ago I wrote part one of this series titled, What drives consumers’ green behavior and how does it affect purchase decisions? and in that installment I explained how TOMS and Warby Parker have connected with customers at the purchase phase of consumption by going beyond a linear product offering. They’ve done so by means of connecting their products (shoes and eyewear) to environmental causes that people are passionate about at the point of purchase. However, the purchase phase is not the only spot in the product life cycle for brands to make the environmental connection, the point of disposal is also a powerful touch point for brands to be involved.MORE…

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Engaging BRIC Consumers Online for Market Research (Webinar)

Manila A.

BRIC markets (Brazil, Russia, India, and China) are evolving at a fast and furious pace, transforming the digital landscape. In fact, BRIC consumers are taking the lead when it comes to using the social web: their behavior is more diverse and also more mobile than peoples’ from westernized countries; they are more likely to blog and to maintain social network profiles, and thus share content on the Web; and they represent the greatest potential for growth, as Internet penetration is still below 50% in all four countries.MORE…

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Mental Model Mining: 3 steps to understanding how customers think about your brand

David F.

Mental models are explanations of how we receive and interpret information and, ultimately, shape how we make sense of the world. They manifest in language through the conceptual narratives and metaphors we use in our everyday communication. Mental modeling can be tremendously helpful in market research: by understanding mental models and the related narratives (such as Heroic Journey, Transformation, Rescue, etc.), researchers and marketers can develop messaging strategies that more effectively motivate their target audiences to action.MORE…

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Feeling the Brand Love: Consumers write love letters to their favorite brands

Amanda F.

Whether you are an over-the-top Valentine lovebird with flowers, reservations and sappy gifts ready at the whim OR whether you will cringe at the sight of any shade of pink or red on February 14th, there has long been a debate over whether Valentine’s Day should be observed and how exactly it should be celebrated, if at all. MORE…

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Does my Facebook personality mirror my “real” personality? I hope not.

Julie W.S.

Facebook vs. real-life behavior: the topic is sure to electrify marketers and market researchers trying to gain a better understanding of how to reach their customers online. A new study suggesting that your Facebook personality mirrors your general, offline personality has me ruminating.MORE…

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What drives consumers’ green behaviors, and how does it affect purchase decisions?

Stephanie B.

Green and socially responsible marketing will continue to be a big part of the conversation in 2012.

When consumers can see how their purchasing power is an opportunity to make an impact on the environment, they become fiscally conscious of how brand choice can go beyond products alone.
MORE…

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4 Steps to Engaging Mobile Consumers

Chris O.

As mobile devices are embraced by a wider audience of consumers, a new mobile class has emerged.

The freedom and control that connected consumers get from their smartphones and tablets carries new sets of challenges and opportunities for brands and retailers trying to keep in step with consumers’ needs and expectations and for market researchers …MORE…

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