When having a face-to-face conversation with someone, we’ve been conditioned to maintain eye contact or to ask relevant questions to demonstrate that we’re really engaged—this is called “active listening.” While having a conversation online may add a layer of complexity, active listening online is still possible.MORE…
Brands
Market Research in 2012: Big Picture Trends and Predictions
2012 is right around the corner, and this is the time when the market research industry is rife with prognostications about where we’re all headed.
We asked a few Communispacers about what they thought the biggest trends and opportunities for 2012 would be, and while they all protested oracle-status, what emerged is nonetheless an interesting look at the big picture of market research.MORE…
5 Market Research Online Community Case Studies (Webinar Download)
In 2012, according to Greenbook Research Industry Trends’ Fall 2011 Report, Market Research Online Communities (or MROCs) will see “massive” adoption by research buyers. As traditional sources of insight (focus groups, consumer panels) suffer problems with recruiting, attrition, decreased relevance, and respondent fatigue, more brands are turning to market research online communities to build more intimate relationship with consumers.
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Posted in align
Tagged Brands, Communispace, Consumer Behavior, groundswell, Insights, Listening, market research
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“Don’t Buy This Jacket” is a Big Brand Moment for Patagonia: Consumer Responses to Patagonia’s Black Friday Campaign
Last week, Patagonia took out this full-page ad in The New York Times:
The message was delivered in the wake of a CBS 60 Minutes segment which revealed that a staggering 25% of American children live in poverty, a national recession, unprecedented consensus about environmental peril, and raging political division.MORE…
What Brands Would You Invite To Dinner?
One of the best things about the American holiday of Thanksgiving (besides the plethora of food), is that it provides a great time for reflection. We are surrounded by the people that know us best and we have a little bit more time than usual to think about what we are grateful for. As I sat down for Thanksgiving dinner, I thought about the different personalities of the people in my family and what unique perspective and qualities they brought to the dinner table.MORE…
Two Silos, One Person: The impact of consumer and shopper insights on retailers and brands
In our latest webinar today I presented some examples of how consumer and shopper insights are driving growth for retailers and brands such as Walmart, GlaxoSmithKline and Kraft. These organizations are realizing the power of insights to build better relationships with retail partners, build new knowledge of the shopper’s mindset and attitudes, and improve in-store marketing communications.
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Posted in learn
Tagged Brands, Community, Consumer Behavior, Insights, shopper insights, webinar recording
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Why Memoir Matters to Market Research
Some fiction writers wring their hands about it, retailers like Amazon and Barnes and Noble celebrate it, but nobody denies it: Memoirs are hot. As a percentage of books and in absolute numbers, more memoirs than ever are being published and sold.
Beyond the lurid allure of reading about abusive clergy, transgendered parents, extreme poverty, extreme wealth, or celebrity eating disorders, I think readers flock to even quiet, non-sensational memoir for one fundamental reason: MORE…
Active Minds Need Challenges: How Lululemon establishes community to build their brand
My friends and family tend to call me a “gear snob”… and I will openly admit that any day. I am very particular about my ski goggles, my sneakers, and my running leggings way more so than my every day wardrobe. I stick to the brands that I love (shout outs to Nike, Patagonia, and Asics) but there’s a new brand in the mix for me these days.
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Posted in connect
Tagged Behavior, Brands, Community, Companies, Creativity, Customers, Innovation
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