http://blog.communispace.com market research, social media, the internet, culture, and breakthroughs that matter. Fri, 18 May 2012 19:06:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://blog.communispace.com/align/automakers-cars-arent-just-about-driving-infographic/ http://blog.communispace.com/align/automakers-cars-arent-just-about-driving-infographic/#comments Thu, 10 May 2012 17:12:21 +0000 Chris O. http://blog.communispace.com/?p=7077 MORE…]]> http://blog.communispace.com/align/automakers-cars-arent-just-about-driving-infographic/feed/ 0 http://blog.communispace.com/learn/using-emotions-to-plan-your-learning-agenda/ http://blog.communispace.com/learn/using-emotions-to-plan-your-learning-agenda/#comments Wed, 09 May 2012 15:50:29 +0000 David F. http://blog.communispace.com/?p=7062 MORE…]]> http://blog.communispace.com/learn/using-emotions-to-plan-your-learning-agenda/feed/ 0 http://blog.communispace.com/align/micro-center-survey-research/ http://blog.communispace.com/align/micro-center-survey-research/#comments Wed, 02 May 2012 15:35:37 +0000 Chris O. http://blog.communispace.com/?p=7027 I like Micro Center. I like that it’s the closest I can get to Akihabara without having to fly to Japan. I like that when I was helping my brother build a PC for his video-editing business, there were people there who were excited to help us build a monster of a machine – and who were truly knowledgeable about the pros and cons of faster dual-core versus slower quad-core processors. MORE…]]> http://blog.communispace.com/align/micro-center-survey-research/feed/ 0 http://blog.communispace.com/learn/micro-is-the-new-macro/ http://blog.communispace.com/learn/micro-is-the-new-macro/#comments Thu, 26 Apr 2012 13:41:21 +0000 Julie W.S. http://blog.communispace.com/?p=7009 MORE…]]> http://blog.communispace.com/learn/micro-is-the-new-macro/feed/ 0 http://blog.communispace.com/align/great-clients-great-results/ http://blog.communispace.com/align/great-clients-great-results/#comments Tue, 24 Apr 2012 16:10:05 +0000 Bill A. http://blog.communispace.com/?p=6988 clients, results come in all shapes and sizes. What all the results share – and all the insights underneath them and all the stories underneath those – are great clients.MORE…]]> http://blog.communispace.com/align/great-clients-great-results/feed/ 2 http://blog.communispace.com/connect/wieden-and-kennedy-olympic-moms/ http://blog.communispace.com/connect/wieden-and-kennedy-olympic-moms/#comments Wed, 18 Apr 2012 18:03:38 +0000 Stephanie B. http://blog.communispace.com/?p=6980 MORE…]]> http://blog.communispace.com/connect/wieden-and-kennedy-olympic-moms/feed/ 2 http://blog.communispace.com/learn/hispanic-marketing-optimism-in-2012/ http://blog.communispace.com/learn/hispanic-marketing-optimism-in-2012/#comments Mon, 12 Mar 2012 17:23:09 +0000 Catie S. http://blog.communispace.com/?p=6815 MORE…]]> http://blog.communispace.com/learn/hispanic-marketing-optimism-in-2012/feed/ 1 http://blog.communispace.com/learn/engaging-bric-consumers-online-for-market-research-webinar/ http://blog.communispace.com/learn/engaging-bric-consumers-online-for-market-research-webinar/#comments Thu, 23 Feb 2012 14:34:44 +0000 Manila A. http://blog.communispace.com/?p=6769 taking the lead when it comes to using the social web: their behavior is more diverse and also more mobile than peoples’ from westernized countries; they are more likely to blog and to maintain social network profiles, and thus share content on the Web; and they represent the greatest potential for growth, as Internet penetration is still below 50% in all four countries.MORE…]]> http://blog.communispace.com/learn/engaging-bric-consumers-online-for-market-research-webinar/feed/ 3 http://blog.communispace.com/learn/mental-model-mining/ http://blog.communispace.com/learn/mental-model-mining/#comments Wed, 22 Feb 2012 19:28:54 +0000 David F. http://blog.communispace.com/?p=6750 Mental models are explanations of how we receive and interpret information and, ultimately, shape how we make sense of the world. They manifest in language through the conceptual narratives and metaphors we use in our everyday communication. Mental modeling can be tremendously helpful in market research: by understanding mental models and the related narratives (such as Heroic Journey, Transformation, Rescue, etc.), researchers and marketers can develop messaging strategies that more effectively motivate their target audiences to action.MORE…]]> http://blog.communispace.com/learn/mental-model-mining/feed/ 0 http://blog.communispace.com/learn/love-letters-to-brands/ http://blog.communispace.com/learn/love-letters-to-brands/#comments Tue, 14 Feb 2012 15:59:13 +0000 Amanda F. http://blog.communispace.com/?p=6725 MORE…]]> http://blog.communispace.com/learn/love-letters-to-brands/feed/ 3