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Communications

Tiny Dancer

Rocky P.

Secure your sequins and squeeze into those spandex, ice skating is in season. Through 14 days of Olympic Coverage there’s been naught but a single night where audiences weren’t subjected to ice skating in some form—the Opening Ceremony. Apparently by “coverage” of the Olympic Games, NBC meant a spotlight on skating in all its forms.

Despite a limited love for the sport, admittedly accredited to an inability to see past the pageantry nor distinguish between a salchow and axel jump , through this past weekend I had set a personal record in viewership—that is until Ice Dancing dominated Monday’s lineup and I was finally forced to put the games on ice.MORE…

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TV in the ’10s

Mike J.

It sounds like 3D TV was the big hit at this year’s Consumer Electronics Show, but I’m still wondering about content…

One day in ‘09, after paying a hefty cable bill, I flipped through my channels and came up with nothing. I went through my DVR queue, nothing. I wondered, “What did I just pay for besides the Internet?”MORE…

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Everything You Need to Know about Social Media You Learned in Kindergarten

Debi K.

I’m no social media expert, far from it in fact. I blog now and then, I’ve been a community manager for several years, I share pictures, and I like to tweet (@drkleiman) once in awhile. However, a few days ago while talking to someone who wanted some advice about participating in online communities and social networks, a funny thing happened. As I listened to the advice I was giving, it reminded me of that Robert Fulghum poem, All I Really Need to Know I Learned in Kindergarten. MORE…

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How to Sell Listening to Your Organization

Joel Rubinson

First, let me thank Communispace for inviting me to be a guest blogger. I think I’ll ask Diane to return the favor on my blog in the near future.

Now the topic…

People who are involved with listening approaches (mining conversations in blogs, managed communities, etc.) get a little frustrated sometimes; they ask me for guidance of how to sell listening.MORE…

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Respect: Multiple definitions

Karen B.

Everything I know about respect I learned from the preface to Walt Whitman’s “Leaves of Grass”:

This is what you shall do: Love the earth and sun and the animals, despise riches, give alms to everyone that asks, stand up for the stupid and crazy, devote your income and labor to others, hate tyrants, argue not concerning God, have patience and indulgence toward the people, take off your hat to nothing known or unknown, or to any man or number of men—go freely with powerful uneducated persons, and with the young, and with the mothers of families—re-examine all you have been told in school or church or in any book, and dismiss whatever insults your own soul; and your very flesh shall be a great poem…MORE…

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Was Ben Franklin an Early American Blogger?

Mollie G.

On my way to a recent conference, a stranger standing next to me in the elevator posed that question to me. Sometimes it’s the off-occurrences in life that stick with you and I’ve been contemplating the question ever since.

I was representing Communispace on a panel at the Wharton Interactive Media Initiative/Marketing Science Institute’s conference on the Emergence and Impact of User-Generated Content. Some of the best academics from across the world were gathering to discuss the collective impact that empowered internet users are having on companies and organizations.MORE…

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The Sandwich Situation

Julie W.S.

In both developed and developing countries, birth rates are generally dropping, life expectancies are increasing, the average age at which women have their first child is also increasing, and the needs of the “sandwich generation”—those people concurrently caring for children and elderly parents—are of growing interest to marketers. So when we planned our corporate research agenda at the start of 2009, we thought some exploration as to how this squeezed demographic was thinking and coping could be useful, especially to our clients in financial services, health care, and insurance.
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Market Research and the Transformative Power of Listening

James B.

Vice President of Research Solutions at Meredith Corporation, and Communispace client, Britta Ware sits down with Charlene Weisler, of Weisler Media to discuss “the role of research, how print and research are evolving, media mix modeling, data matching, trends and predictions, and audience targeting for print”. Through a series of 6 quick interviews, Britta provides a unique perspective on the state of the media and publishing industry (online and print) and how specific research can be used to more effectively target the right audience.MORE…

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