• Tweet

Watch nearly any car commercial and you’ll see SUVs gliding through city streets, sedans drifting and sliding through deserts as they kick up epic sand clouds in their stead, gleaming aerodynamic surfaces slowly revealed by spotlights. Cars – not surprisingly – are sold to drivers.

But when we asked over three-hundred drivers to weigh in on the auto experience and tell us what their dream cars would feature, we noticed a surprising disconnect: drivers equated being in their cars to almost everything but driving, referring to their cars as a “second-home,” “mobile office,” and “outlet” box.MORE…

• Tweet

Results. They’re what you stand by. They define you. They’re the outcome of all your hard work and they represent the value for which you get paid. They are no small things.

At Communispace, results – i.e., business impact – are the things we’re most proud of. And with 115 different clients, results come in all shapes and sizes.

What all the results share – and all the insights underneath them and all the stories underneath those – are great clients.MORE…

• Tweet

During the past five years while working at Communispace, I’ve had the pleasure to learn and relearn a simple lesson – “community” works because it builds on a collective fundamental human desire that we all share; to be heard and to connect in an honest and authentic way for a common purpose. And for those brands and companies willing to listen and engage in online communities and to invest in sustaining a common purpose, the benefits can be startling to say the least.

I also believe that this “human desire” transcends geography, culture, gender, age, and all of the elements that make us different yet part of the global village (sorry I’ve loved that phrase ever since Hillary Clinton used it) and Communispace has recently completed some research that, guess what, shows that I’m right!
MORE…