http://blog.communispace.com market research, social media, the internet, culture, and breakthroughs that matter. Fri, 18 May 2012 19:06:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://blog.communispace.com/align/automakers-cars-arent-just-about-driving-infographic/ http://blog.communispace.com/align/automakers-cars-arent-just-about-driving-infographic/#comments Thu, 10 May 2012 17:12:21 +0000 Chris O. http://blog.communispace.com/?p=7077 MORE…]]> http://blog.communispace.com/align/automakers-cars-arent-just-about-driving-infographic/feed/ 0 http://blog.communispace.com/learn/role-of-engagement-internet-ubiquity/ http://blog.communispace.com/learn/role-of-engagement-internet-ubiquity/#comments Thu, 03 May 2012 15:30:34 +0000 James B. http://blog.communispace.com/?p=7042 article, for Quirks Magazine, Manila Austin, Ph.D. comments that with internet penetration exceeding over two billion globally, “it is technically possible, or will be soon, to engage anyone, anywhere, anytime.” However, she also warns “just because the technology is in place doesn’t make engagement a given” I sat down with the author to get her point of view on what it takes to really engage people online—beyond the technology and ease of access—and find out what drives people to actively participate in branded communities. (Or a branded online experience?)MORE…]]> http://blog.communispace.com/learn/role-of-engagement-internet-ubiquity/feed/ 0 http://blog.communispace.com/align/great-clients-great-results/ http://blog.communispace.com/align/great-clients-great-results/#comments Tue, 24 Apr 2012 16:10:05 +0000 Bill A. http://blog.communispace.com/?p=6988 clients, results come in all shapes and sizes. What all the results share – and all the insights underneath them and all the stories underneath those – are great clients.MORE…]]> http://blog.communispace.com/align/great-clients-great-results/feed/ 2 http://blog.communispace.com/enjoy/communispace-rocks-a-new-tradition/ http://blog.communispace.com/enjoy/communispace-rocks-a-new-tradition/#comments Fri, 06 Apr 2012 14:02:59 +0000 Libby R. http://blog.communispace.com/?p=6948 MORE…]]> http://blog.communispace.com/enjoy/communispace-rocks-a-new-tradition/feed/ 0 http://blog.communispace.com/align/bric-by-bric-reaching-consumers-in-developing-countries/ http://blog.communispace.com/align/bric-by-bric-reaching-consumers-in-developing-countries/#comments Tue, 27 Mar 2012 14:24:32 +0000 Cindy T. http://blog.communispace.com/?p=6903 MORE…]]> http://blog.communispace.com/align/bric-by-bric-reaching-consumers-in-developing-countries/feed/ 3 http://blog.communispace.com/learn/introducing-character-counts/ http://blog.communispace.com/learn/introducing-character-counts/#comments Mon, 26 Mar 2012 15:49:51 +0000 Rebecca M. http://blog.communispace.com/?p=6891 a study comparing character counts from mobile vs. online surveys that surprised us. Contrary to what we would have expected based on our experience, they found that the average character counts for open-ended questions were similar between online and mobile surveys taken on smart phones, with the latter actually yielding slightly longer responses. Our hunch was these findings were explained not by the fact that people are eloquent in their mobile survey responses, but rather, that we are accustomed to seeing much longer online survey responses than are typically derived from a panel.MORE…]]> http://blog.communispace.com/learn/introducing-character-counts/feed/ 0 http://blog.communispace.com/learn/understanding-consumer-emotions-with-emotion-centric/ http://blog.communispace.com/learn/understanding-consumer-emotions-with-emotion-centric/#comments Thu, 22 Mar 2012 15:54:40 +0000 Ed C. http://blog.communispace.com/?p=6854 MORE…]]> http://blog.communispace.com/learn/understanding-consumer-emotions-with-emotion-centric/feed/ 0 http://blog.communispace.com/learn/follow-the-thought-leader/ http://blog.communispace.com/learn/follow-the-thought-leader/#comments Wed, 14 Mar 2012 14:32:04 +0000 Julie W.S. http://blog.communispace.com/?p=6840 MORE…]]> http://blog.communispace.com/learn/follow-the-thought-leader/feed/ 1 http://blog.communispace.com/learn/hispanic-marketing-optimism-in-2012/ http://blog.communispace.com/learn/hispanic-marketing-optimism-in-2012/#comments Mon, 12 Mar 2012 17:23:09 +0000 Catie S. http://blog.communispace.com/?p=6815 MORE…]]> http://blog.communispace.com/learn/hispanic-marketing-optimism-in-2012/feed/ 1 http://blog.communispace.com/align/consumer-confidence-in-2012/ http://blog.communispace.com/align/consumer-confidence-in-2012/#comments Wed, 07 Mar 2012 16:04:06 +0000 Chris O. http://blog.communispace.com/?p=6791 The Communispace Index is a brand new series of infographics—released bi-monthly—that explores the mindset of consumers around current events and trends. Based on original research conducted in the IdeaSpaces (Communispace’s proprietary online communities), the Communispace Index provides a window into the consumer perspective. What's driving consumer confidence in 2012? What factors are your customers weighing before making a purchase decision? In an effort to understand what's on consumers' minds this year, we asked members of our online communities these very questions.MORE…]]> http://blog.communispace.com/align/consumer-confidence-in-2012/feed/ 0