This has been a peculiar winter in New England—on Saturday it was 59 degrees. Despite the unseasonably warm weather, all I wanted to do was stay close to home, make soup and look into what sort of marathon television opportunity Bravo had on offer. My own behavior in large part mirrors what Best Buy validated via an innovative research program in their Communispace community—seasonality in retail is largely about behavior and not about weather, location or calendar anchors. Customer behavior should then drive the retail calendar of marketing plans and offers.MORE…

With Paris Fashion Week in full motion, it’s a timely opportunity to think about how brands are “setting the trend.” While some fashion brands are on the Communispace roster, our clients are always, metaphorically, putting their products and services on the runway. And we all know a consumer insights analyst or marketers Holy Grail is truly, “how do I get ahead of the curve in terms of trends?”MORE…

Here at Communispace, we’ve been working really hard to bring companies like Qantas Frequent Flyer, Frucor, Taste Living, and ANZ National Bank (NZ) unique and sometimes surprising or unexpected insights about their customers. Listening to and gaining trust with customers is so critical for companies today, as it informs every aspect of the business.MORE…