http://blog.communispace.com market research, social media, the internet, culture, and breakthroughs that matter. Fri, 18 May 2012 19:06:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://blog.communispace.com/learn/role-of-engagement-internet-ubiquity/ http://blog.communispace.com/learn/role-of-engagement-internet-ubiquity/#comments Thu, 03 May 2012 15:30:34 +0000 James B. http://blog.communispace.com/?p=7042 article, for Quirks Magazine, Manila Austin, Ph.D. comments that with internet penetration exceeding over two billion globally, “it is technically possible, or will be soon, to engage anyone, anywhere, anytime.” However, she also warns “just because the technology is in place doesn’t make engagement a given” I sat down with the author to get her point of view on what it takes to really engage people online—beyond the technology and ease of access—and find out what drives people to actively participate in branded communities. (Or a branded online experience?)MORE…]]> http://blog.communispace.com/learn/role-of-engagement-internet-ubiquity/feed/ 0 http://blog.communispace.com/learn/micro-is-the-new-macro/ http://blog.communispace.com/learn/micro-is-the-new-macro/#comments Thu, 26 Apr 2012 13:41:21 +0000 Julie W.S. http://blog.communispace.com/?p=7009 MORE…]]> http://blog.communispace.com/learn/micro-is-the-new-macro/feed/ 0 http://blog.communispace.com/align/bric-by-bric-reaching-consumers-in-developing-countries/ http://blog.communispace.com/align/bric-by-bric-reaching-consumers-in-developing-countries/#comments Tue, 27 Mar 2012 14:24:32 +0000 Cindy T. http://blog.communispace.com/?p=6903 MORE…]]> http://blog.communispace.com/align/bric-by-bric-reaching-consumers-in-developing-countries/feed/ 3 http://blog.communispace.com/learn/introducing-character-counts/ http://blog.communispace.com/learn/introducing-character-counts/#comments Mon, 26 Mar 2012 15:49:51 +0000 Rebecca M. http://blog.communispace.com/?p=6891 a study comparing character counts from mobile vs. online surveys that surprised us. Contrary to what we would have expected based on our experience, they found that the average character counts for open-ended questions were similar between online and mobile surveys taken on smart phones, with the latter actually yielding slightly longer responses. Our hunch was these findings were explained not by the fact that people are eloquent in their mobile survey responses, but rather, that we are accustomed to seeing much longer online survey responses than are typically derived from a panel.MORE…]]> http://blog.communispace.com/learn/introducing-character-counts/feed/ 0 http://blog.communispace.com/learn/engaging-bric-consumers-online-for-market-research-webinar/ http://blog.communispace.com/learn/engaging-bric-consumers-online-for-market-research-webinar/#comments Thu, 23 Feb 2012 14:34:44 +0000 Manila A. http://blog.communispace.com/?p=6769 taking the lead when it comes to using the social web: their behavior is more diverse and also more mobile than peoples’ from westernized countries; they are more likely to blog and to maintain social network profiles, and thus share content on the Web; and they represent the greatest potential for growth, as Internet penetration is still below 50% in all four countries.MORE…]]> http://blog.communispace.com/learn/engaging-bric-consumers-online-for-market-research-webinar/feed/ 3 http://blog.communispace.com/learn/love-letters-to-brands/ http://blog.communispace.com/learn/love-letters-to-brands/#comments Tue, 14 Feb 2012 15:59:13 +0000 Amanda F. http://blog.communispace.com/?p=6725 MORE…]]> http://blog.communispace.com/learn/love-letters-to-brands/feed/ 3 http://blog.communispace.com/align/retail-seasonality-about-consumer-behavior/ http://blog.communispace.com/align/retail-seasonality-about-consumer-behavior/#comments Fri, 13 Jan 2012 17:02:22 +0000 Kassandra D. http://blog.communispace.com/?p=6572 MORE…]]> http://blog.communispace.com/align/retail-seasonality-about-consumer-behavior/feed/ 1 http://blog.communispace.com/learn/market-research-validity/ http://blog.communispace.com/learn/market-research-validity/#comments Fri, 09 Dec 2011 18:35:59 +0000 Manila A. http://blog.communispace.com/?p=6431 MORE…]]> http://blog.communispace.com/learn/market-research-validity/feed/ 1 http://blog.communispace.com/learn/impact-of-consumer-and-shopper-insights/ http://blog.communispace.com/learn/impact-of-consumer-and-shopper-insights/#comments Wed, 19 Oct 2011 17:23:21 +0000 Julie W.S. http://blog.communispace.com/?p=6253 MORE…]]> http://blog.communispace.com/learn/impact-of-consumer-and-shopper-insights/feed/ 0 http://blog.communispace.com/learn/community-co-creation-making-the-front-end-of-innovation-less-fuzzy/ http://blog.communispace.com/learn/community-co-creation-making-the-front-end-of-innovation-less-fuzzy/#comments Mon, 17 Oct 2011 16:21:37 +0000 Mike J. http://blog.communispace.com/?p=6225 MORE…]]> http://blog.communispace.com/learn/community-co-creation-making-the-front-end-of-innovation-less-fuzzy/feed/ 1