Tag Archives

Consumer Behavior

Inspiring the Future: Brands React to the Age of the Consumer

Nicole H.
6.11.2013
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The age of the consumer is upon us and companies are reacting. Never before have consumers had so much power, and businesses are responding accordingly – making sure to listen every step of the way (or at least they should …MORE…

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Engaging Consumers in Collaborative Discovery: Uncovering “Unconscious” Purchase Behavior

6.5.2013
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Manila A.

Insight into consumer behavior often requires nuanced understanding of what drives people’s actions — their expectations, assumptions, hopes and fears. Asking people directly about what motivates them, however, can yield unremarkable results. Not because they are unwilling to share this …MORE…

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Triangulating to Truth: Identifying Emotional Motivators that Drive Consumer Behavior

Ed C.
5.8.2013
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We analyze how most shopping behaviors result from a complex set of conscious and subconscious motivations.MORE…

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The Value of Trust in the Customer Experience

4.24.2013
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Ed C.

In numerous studies on customer experience, pro-social emotions, such as trust, are repeatedly shown to have a strong effect on experiences and loyalty.MORE…

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Simplicity: Consumers desire to escape chaos

Nicole H.
4.11.2013
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Consumers we talk to on a daily basis, express the desire, or indeed the need, to de-clutter their lives and move toward simplicity.MORE…

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Google Glass: Will consumers ditch smart phones for smart glasses?

4.3.2013
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Daniel S.

We asked several Cspacers for their Google Glass predictions, opinions and ideas. What are your ideas?MORE…

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Bad Call! What’s your worst consumer product prediction?

Daniel S.
3.18.2013
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For my high school graduation gift my brother Steven, who had just returned from Japan, bought me a minidisc player. It was so futuristic! The minidisc was far superior to its older brother, the compact disc. It was smaller, durable …MORE…

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Will Businesses Wear Disney’s Big Data Bracelets?

2.19.2013
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Daniel S.

The first roller coaster that turned and twisted me upside down was Ninja. Riding a roller coaster that disrespected gravity was a life accomplishment for 12-year-old me. But this life accomplishment also brought a life lesson: anything worth riding at …MORE…

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