http://blog.communispace.com market research, social media, the internet, culture, and breakthroughs that matter. Fri, 18 May 2012 19:06:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://blog.communispace.com/learn/understanding-consumer-emotions-with-emotion-centric/ http://blog.communispace.com/learn/understanding-consumer-emotions-with-emotion-centric/#comments Thu, 22 Mar 2012 15:54:40 +0000 Ed C. http://blog.communispace.com/?p=6854 MORE…]]> http://blog.communispace.com/learn/understanding-consumer-emotions-with-emotion-centric/feed/ 0 http://blog.communispace.com/learn/hispanic-marketing-optimism-in-2012/ http://blog.communispace.com/learn/hispanic-marketing-optimism-in-2012/#comments Mon, 12 Mar 2012 17:23:09 +0000 Catie S. http://blog.communispace.com/?p=6815 MORE…]]> http://blog.communispace.com/learn/hispanic-marketing-optimism-in-2012/feed/ 1 http://blog.communispace.com/align/consumer-confidence-in-2012/ http://blog.communispace.com/align/consumer-confidence-in-2012/#comments Wed, 07 Mar 2012 16:04:06 +0000 Chris O. http://blog.communispace.com/?p=6791 The Communispace Index is a brand new series of infographics—released bi-monthly—that explores the mindset of consumers around current events and trends. Based on original research conducted in the IdeaSpaces (Communispace’s proprietary online communities), the Communispace Index provides a window into the consumer perspective. What's driving consumer confidence in 2012? What factors are your customers weighing before making a purchase decision? In an effort to understand what's on consumers' minds this year, we asked members of our online communities these very questions.MORE…]]> http://blog.communispace.com/align/consumer-confidence-in-2012/feed/ 0 http://blog.communispace.com/align/green-attitudes-and-product-life-cycle/ http://blog.communispace.com/align/green-attitudes-and-product-life-cycle/#comments Thu, 01 Mar 2012 17:59:45 +0000 Stephanie B. http://blog.communispace.com/?p=6780 What drives consumers’ green behavior and how does it affect purchase decisions? and in that installment I explained how TOMS and Warby Parker have connected with customers at the purchase phase of consumption by going beyond a linear product offering. They’ve done so by means of connecting their products (shoes and eyewear) to environmental causes that people are passionate about at the point of purchase. However, the purchase phase is not the only spot in the product life cycle for brands to make the environmental connection, the point of disposal is also a powerful touch point for brands to be involved.MORE…]]> http://blog.communispace.com/align/green-attitudes-and-product-life-cycle/feed/ 0 http://blog.communispace.com/learn/mental-model-mining/ http://blog.communispace.com/learn/mental-model-mining/#comments Wed, 22 Feb 2012 19:28:54 +0000 David F. http://blog.communispace.com/?p=6750 Mental models are explanations of how we receive and interpret information and, ultimately, shape how we make sense of the world. They manifest in language through the conceptual narratives and metaphors we use in our everyday communication. Mental modeling can be tremendously helpful in market research: by understanding mental models and the related narratives (such as Heroic Journey, Transformation, Rescue, etc.), researchers and marketers can develop messaging strategies that more effectively motivate their target audiences to action.MORE…]]> http://blog.communispace.com/learn/mental-model-mining/feed/ 0 http://blog.communispace.com/learn/love-letters-to-brands/ http://blog.communispace.com/learn/love-letters-to-brands/#comments Tue, 14 Feb 2012 15:59:13 +0000 Amanda F. http://blog.communispace.com/?p=6725 MORE…]]> http://blog.communispace.com/learn/love-letters-to-brands/feed/ 3 http://blog.communispace.com/align/green-attitudes-and-purchase-decisions/ http://blog.communispace.com/align/green-attitudes-and-purchase-decisions/#comments Thu, 02 Feb 2012 19:10:23 +0000 Stephanie B. http://blog.communispace.com/?p=6645 MORE…]]> http://blog.communispace.com/align/green-attitudes-and-purchase-decisions/feed/ 1 http://blog.communispace.com/learn/4-steps-to-engaging-mobile-consumers/ http://blog.communispace.com/learn/4-steps-to-engaging-mobile-consumers/#comments Thu, 26 Jan 2012 16:10:57 +0000 Chris O. http://blog.communispace.com/?p=6614 MORE…]]> http://blog.communispace.com/learn/4-steps-to-engaging-mobile-consumers/feed/ 1 http://blog.communispace.com/align/retail-seasonality-about-consumer-behavior/ http://blog.communispace.com/align/retail-seasonality-about-consumer-behavior/#comments Fri, 13 Jan 2012 17:02:22 +0000 Kassandra D. http://blog.communispace.com/?p=6572 MORE…]]> http://blog.communispace.com/align/retail-seasonality-about-consumer-behavior/feed/ 1 http://blog.communispace.com/connect/relationship-building-in-china-guanxi/ http://blog.communispace.com/connect/relationship-building-in-china-guanxi/#comments Tue, 03 Jan 2012 16:21:33 +0000 Steve L. http://blog.communispace.com/?p=6530 MORE…]]> http://blog.communispace.com/connect/relationship-building-in-china-guanxi/feed/ 2