Tag Archives

Consumer Behavior

Best Buy’s Retail Seasonality Discovery: It’s all about consumer behavior

Kassandra D.
1.13.2012
1 Comment

This has been a peculiar winter in New England—on Saturday it was 59 degrees. Despite the unseasonably warm weather, all I wanted to do was stay close to home, make soup and look into what sort of marathon television opportunity Bravo had on offer. My own behavior in large part mirrors what Best Buy validated via an innovative research program in their Communispace community—seasonality in retail is largely about behavior and not about weather, location or calendar anchors. Customer behavior should then drive the retail calendar of marketing plans and offers.MORE…

Posted in align | Tagged , , , , , | 1 Comment

Relationship-building in China: Do you know what “guanxi” means?

1.3.2012
2 Comments
Steve L.

With the growth of business opportunities in China, foreign companies have taken the plunge and jumped right into the China market – without always looking where they leap. As with any business, success depends on many factors and building relationships is just one of them. This is where “guanxi” comes into play.MORE…

Posted in connect | Tagged , , , , , , | 2 Comments

5 Market Research Online Community Case Studies (Webinar Download)

Chris O.
12.7.2011
Leave a comment

In 2012, according to Greenbook Research Industry Trends’ Fall 2011 Report, Market Research Online Communities (or MROCs) will see “massive” adoption by research buyers. As traditional sources of insight (focus groups, consumer panels) suffer problems with recruiting, attrition, decreased relevance, and respondent fatigue, more brands are turning to market research online communities to build more intimate relationship with consumers.
MORE…

Posted in align | Tagged , , , , , , | Leave a comment

Bricks and What?: Online retail growing in Australia

11.3.2011
Leave a comment
Raela R.

It is predicted by IBIS World that revenue to Australian online retailers is expected to increase to $10 billion over the next 5 years. Currently, online retailing makes up about 5-6% of total sales in Australia, compared to about 12 percent in the US. This trend drove the recent news that Australia Post is planning major changes to its service to support this growing demand including 24 hour pick-up lockers, international product tracking and an increased focus on small to medium businesses.MORE…

Posted in align, AU | Tagged , , , , | Leave a comment

Two Silos, One Person: The impact of consumer and shopper insights on retailers and brands

Julie W.S.
10.19.2011
Leave a comment

In our latest webinar today I presented some examples of how consumer and shopper insights are driving growth for retailers and brands such as Walmart, GlaxoSmithKline and Kraft. These organizations are realizing the power of insights to build better relationships with retail partners, build new knowledge of the shopper’s mindset and attitudes, and improve in-store marketing communications.
MORE…

Posted in learn | Tagged , , , , , | Leave a comment

How Much Does the Check in the Box Really Tell Us?

10.19.2011
Leave a comment
Kristina C.

How many of you are like me? You design survey after survey with the same set of standard demographic questions at the end of the survey. You then go on to dutifully create banner points of that demographic information to analyze the results against… but never actually use it in a meaningful way. As a “good” researcher I feel obligated to put the check in the box …MORE…

Posted in align | Tagged , , , | Leave a comment

Watch Your Language: The art of word choice in our digital and mobile lives

Nick I.
10.13.2011
3 Comments

I’m the first to admit that I have a texting problem. But it’s comforting to know that I’m not alone. According to the Pew Research Center, the typical texter sends or receives about 42 text messages per day, which is about 1,260 text messages per month. I wasn’t fully aware of my textual behavior until a recent visit with my not-so-cellphone-savvy grandmother. MORE…

Posted in connect | Tagged , , , , , , | 3 Comments

Connecting with Connected Consumers: Webinar

9.23.2011
1 Comment
Nate F.

With the extreme adoption rates of Smartphones and the growing number of tablet owners, marketers and market researchers are faced with the challenge of connecting to a new brand of consumer. Understanding how these consumers think, act and consume information is critical to fostering successful interactions.MORE…

Posted in learn | Tagged , , , , , , | 1 Comment