The term co-creation is so hot right now. I think it really caught on when Vitamin Water and Mountain Dew had their Facebook fans develop new flavors for the beverage behemoths. However, new product developers are tasked with more than coming up with new flavors, packaging and names for line extensions.MORE…
Creativity
Active Minds Need Challenges: How Lululemon establishes community to build their brand
My friends and family tend to call me a “gear snob”… and I will openly admit that any day. I am very particular about my ski goggles, my sneakers, and my running leggings way more so than my every day wardrobe. I stick to the brands that I love (shout outs to Nike, Patagonia, and Asics) but there’s a new brand in the mix for me these days.
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Posted in connect
Tagged Behavior, Brands, Community, Companies, Creativity, Customers, Innovation
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Could Your Mistake be the Next Big Thing?
This week I was reminded of one of my favorite books as a kid… “Mistakes that worked.” Yes, I realize that this is a pretty dorky favorite book, but Harry Potter wasn’t out yet and it was a nice break from those entrepreneurial babysitters.
“Mistakes that worked” shared the stories of inventions that were for the most part accidental but turned out to be great successes. Examples featured in the book include:MORE…
One for One: How TOMS develops community while helping others
At Communispace, it’s no secret that we think a lot about developing communities: how best to facilitate them, keep members engaged, and create a safe comfortable environment for members to share thoughts and feelings that they might not share elsewhere. It’s something we pride ourselves on and honestly, we’re really good at it.
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Emotion and Brand Involvement: Ekman’s Error (with apologies to Antonio Damasio)
Julie Wittes Schlack explores the intersection of neuroscience and market research, shedding light on how feelings affect product and brand involvement.
Take a look at this:
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Posted in learn
Tagged Behavior, Brands, Consumer Behavior, Creativity, Customers, emotion, Innovation, Insights
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Rebecca Black’s “Friday”: Viral So Wrong It’s Right?
Sometimes, the never-ending chase for “viral” gets the better of us – Pete Chapin weighs in on one of the reigning myths of social media marketing.
Perhaps, by now, you have heard Rebecca Black’s “Friday” song and seen the corresponding video on YouTube:
The Personalized Products Trend: “It’s Mine and I Want It Now!”
On most days, my daily routine is quite simple: I wake up, brush my teeth, toss on some clothes and my shoes, grab my books, throw in my iPod and sprint to class (stopping at Dunkin’ Donuts on the way to grab some coffee).
Sounds rather unremarkable, right?MORE…
Communispace Clients Among World’s Most Innovative Companies
This month, Fast Company published their list of the World’s 50 Most Innovative Companies, as well as their top ten most innovative companies by industry. If you work at one of the awesome organizations on the list, congratulations. We were thrilled and excited to see a number of Communispace clients recognized as innovation leaders. Here’s a small selection from our customers that made the list:MORE…
