Tag Archives

Creativity

The Consumer Collaboration Manifesto

Bill A.
6.13.2013
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Business has an intimacy problem. We’re afraid of getting close to consumers. Of having a real relationship with them. The distance and the falsity of the “engagement” between companies and consumers is a growing question for businesses to consider.* Really!?! …MORE…

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The power and growth of anti-marketing

5.29.2013
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Nicole H.

People, or rather consumers, are increasingly finding their voice and are taking it upon themselves to campaign against brands; it is, in effect, anti-marketing. MORE…

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Real Women, Real Collaboration: How Ladies’ Home Journal Transformed Print Media

Manila A.
4.30.2013
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The story of how Ladies’ Home Journal re-imagined, not just what the brand could be, but how print media itself could be co-created with readers.MORE…

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Google Glass: Will consumers ditch smart phones for smart glasses?

4.3.2013
5 Comments
Daniel S.

We asked several Cspacers for their Google Glass predictions, opinions and ideas. What are your ideas?MORE…

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Is co-funding the next step to co-creation?

Kathryn M.
2.25.2013
3 Comments

The co-creation philosophy tells us that we need to engage a range of stakeholders to create better ideas, innovations and ultimately, impact together. We know that we build deep engagement with consumers through long-term relationships in our communities and through …MORE…

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Welcome to the Communispace Family: A Fresh Promise Perspective

2.20.2013
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Joy T.

When Promise announced its acquisition by Communispace, I, along with my colleagues, didn’t know what to expect. We knew our company was going to join another family, we knew the global scale and infrastructure would open doors for insight reinvention, …MORE…

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Will Businesses Wear Disney’s Big Data Bracelets?

Daniel S.
2.19.2013
1 Comment

The first roller coaster that turned and twisted me upside down was Ninja. Riding a roller coaster that disrespected gravity was a life accomplishment for 12-year-old me. But this life accomplishment also brought a life lesson: anything worth riding at …MORE…

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Invested: Engaging hearts and minds through Prediction Markets

5.24.2012
1 Comment
Julie W.S.

It’s not surprising that companies engaged in new product development feel the need to test the likely success of an idea before fully investing in its development and rollout. Hence the ongoing popularity of concept test and purchase intent surveys. But as any victim of a telephone or online survey can testify, answering numerous questions about your likelihood to do or buy something is not only tedious, but questionably accurate, even when responding in all good faith.

That’s why at Communispace, we have been actively exploring ways to incorporate some principles of “gamification” into the concept development, refinement, and testing that’s done in our private, online communities.MORE…

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