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Culture

Communispace rocks a new tradition

Libby R.
4.6.2012
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Last Friday, Communispace’s Boston office hosted its second ever live, in-office concert called Communijam. Communijam was an idea proposed to give Communispacer’s the opportunity to get together and make great music then perform it in front of the whole organization. If there is one thing you can find a lot of in this office aside from creative genius and an abundance of energy, it’s musical talent. We’re not just talking “I own Guitar Hero” talent here, we’re talking, “Yeah, I’m in a band, we have a show in Cambridge tonight.” talent.MORE…

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Israel Loves Iran shows how online communities can forge real-world bonds

3.23.2012
5 Comments
Chris O.

It started with a poster, created by a designer living in Tel Aviv, and posted on Facebook – a simple message from two Israelis to Iran: “We will never bomb your country. We love you.”

Within twenty-four hours, hundreds of Israelis had repurposed the poster, including photos of themselves behind the words and sharing it on the web. It took only one more day before messages of response began pouring in from Iran – even more stirring because internet access (including access to Facebook) is heavily restricted in Iran and posting can be difficult – even risky.MORE…

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What Drives Consumers’ Green Behavior Throughout the Product Life Cycle?

Stephanie B.
3.1.2012
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A few weeks ago I wrote part one of this series titled, What drives consumers’ green behavior and how does it affect purchase decisions? and in that installment I explained how TOMS and Warby Parker have connected with customers at the purchase phase of consumption by going beyond a linear product offering. They’ve done so by means of connecting their products (shoes and eyewear) to environmental causes that people are passionate about at the point of purchase. However, the purchase phase is not the only spot in the product life cycle for brands to make the environmental connection, the point of disposal is also a powerful touch point for brands to be involved.MORE…

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Downton Abbey & Mad Men: What do TV shows say about our culture?

2.17.2012
1 Comment
Elisa C.

I am one of those people who loves TV. Yes, I also love reading books but after a long day, to me, there’s nothing better than curling up on the couch and watching TV.

Recently, when looking at what I was watching, I started to notice a trend. The shows I most looking forward to watching are Mad Men and Downton Abbey – period pieces. MORE…

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What drives consumers’ green behaviors, and how does it affect purchase decisions?

Stephanie B.
2.2.2012
1 Comment

Green and socially responsible marketing will continue to be a big part of the conversation in 2012.

When consumers can see how their purchasing power is an opportunity to make an impact on the environment, they become fiscally conscious of how brand choice can go beyond products alone.
MORE…

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Relationship-building in China: Do you know what “guanxi” means?

1.3.2012
2 Comments
Steve L.

With the growth of business opportunities in China, foreign companies have taken the plunge and jumped right into the China market – without always looking where they leap. As with any business, success depends on many factors and building relationships is just one of them. This is where “guanxi” comes into play.MORE…

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An Aussie Christmas

Anne M.
12.23.2011
2 Comments

Let me begin by saying that I love Christmas. I am not particularly religious but I am attracted as a lot of people are by the sense of occasion, its opt-in seasonal faith, its proud, shameless indulgence and the opportunity it gives to pause and take stock at the end of the year.MORE…

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What Brands Would You Invite To Dinner?

11.29.2011
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Amanda F.

One of the best things about the American holiday of Thanksgiving (besides the plethora of food), is that it provides a great time for reflection. We are surrounded by the people that know us best and we have a little bit more time than usual to think about what we are grateful for. As I sat down for Thanksgiving dinner, I thought about the different personalities of the people in my family and what unique perspective and qualities they brought to the dinner table.MORE…

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