The term co-creation is so hot right now. I think it really caught on when Vitamin Water and Mountain Dew had their Facebook fans develop new flavors for the beverage behemoths. However, new product developers are tasked with more than coming up with new flavors, packaging and names for line extensions.MORE…
Customers
Active Minds Need Challenges: How Lululemon establishes community to build their brand
My friends and family tend to call me a “gear snob”… and I will openly admit that any day. I am very particular about my ski goggles, my sneakers, and my running leggings way more so than my every day wardrobe. I stick to the brands that I love (shout outs to Nike, Patagonia, and Asics) but there’s a new brand in the mix for me these days.
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Posted in connect
Tagged Behavior, Brands, Community, Companies, Creativity, Customers, Innovation
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Connecting with Connected Consumers: Webinar
With the extreme adoption rates of Smartphones and the growing number of tablet owners, marketers and market researchers are faced with the challenge of connecting to a new brand of consumer. Understanding how these consumers think, act and consume information is critical to fostering successful interactions.MORE…
Posted in learn
Tagged Behavior, Consumer Behavior, Customers, Insights, research, Technology, webinar recording
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Customizing Your Retail Calendar to Your Consumer
Is it me or is it pretty transparent and predictable when retail sales will hit the calendar?
As a consumer I’ve been trained to ‘hold out’ on making a purchase until I know I can expect a sale. As a marketer, I’m disappointed when I see trite, overused attempts at making a “standard” sales event somehow interesting or fun.MORE…
Posted in align
Tagged Behavior, Brands, Customers, Listening, market research, People
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Real Consumer Insights Have Arrived in Australia: Webinar
Here at Communispace, we’ve been working really hard to bring companies like Qantas Frequent Flyer, Frucor, Taste Living, and ANZ National Bank (NZ) unique and sometimes surprising or unexpected insights about their customers. Listening to and gaining trust with customers is so critical for companies today, as it informs every aspect of the business.MORE…
Posted in align, AU
Tagged Behavior, Brands, Communispace, Community, Customers, Insights, Listening, webinar recording
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An Art Director, Copywriter and Community Member Walk Into a Room…
Nope, that’s not the start of a bad joke. Imagine if it were reality. What if the creative brains on your business were actually concepting with your target audience…?! For some companies, it is.
Concepting With Customers: The Wrong Way
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Posted in connect
Tagged Advertising, Community, Customers, Insights, Listening, market research
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Reality in Advertising: A powerful path to connecting with customers
Truth and fantasy are battling for your customers hearts …
… and it’s a battle that’s happening in advertising and marketing departments everywhere.MORE…
Nike, I thought you knew me
Historically, I’ve been a fan of Nike. Since taking up running, I’ve practically lived in their mesh shorts (at least for warm runs). I sport a neon Nike gym bag when I go to spin class or to zumba. Their sneakers make for great cross-trainers, and the new Nike+ SportWatch is on my wish list for my birthday.
But when I came across this recent ad to the left, I had to question my relationship with the brand. Run away from it all? Nike, I thought you knew me.MORE…
Posted in connect
Tagged Behavior, Brands, Consumer Behavior, Customers, Insights, Listening, opinion, People
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