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Watch nearly any car commercial and you’ll see SUVs gliding through city streets, sedans drifting and sliding through deserts as they kick up epic sand clouds in their stead, gleaming aerodynamic surfaces slowly revealed by spotlights. Cars – not surprisingly – are sold to drivers.

But when we asked over three-hundred drivers to weigh in on the auto experience and tell us what their dream cars would feature, we noticed a surprising disconnect: drivers equated being in their cars to almost everything but driving, referring to their cars as a “second-home,” “mobile office,” and “outlet” box.MORE…

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Is it me or is it pretty transparent and predictable when retail sales will hit the calendar?

As a consumer I’ve been trained to ‘hold out’ on making a purchase until I know I can expect a sale. As a marketer, I’m disappointed when I see trite, overused attempts at making a “standard” sales event somehow interesting or fun.MORE…