﻿<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel>
	<title>verbatimPosts tagged with Customers</title>	
	<link>http://blog.communispace.com</link>
	<description>market research, social media, the internet, culture, and breakthroughs that matter.</description>
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		<title>Community Co-Creation: Making the Front End of Innovation less &#8220;Fuzzy&#8221;</title>
		<link>http://blog.communispace.com/learn/community-co-creation-making-the-front-end-of-innovation-less-fuzzy/</link>
		<comments>http://blog.communispace.com/learn/community-co-creation-making-the-front-end-of-innovation-less-fuzzy/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 16:21:37 +0000</pubDate>
		<dc:creator>Mike J.</dc:creator>
				<category><![CDATA[learn]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6225</guid>
		<description><![CDATA[The term co-creation is so hot right now. I think it really caught on when Vitamin Water and Mountain Dew had their Facebook fans develop new flavors for the beverage behemoths. However, new product developers are tasked with more than coming up with new flavors, packaging and names for line extensions.<a class="more_link" href="http://blog.communispace.com/learn/community-co-creation-making-the-front-end-of-innovation-less-fuzzy/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/learn/community-co-creation-making-the-front-end-of-innovation-less-fuzzy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Active Minds Need Challenges: How Lululemon establishes community to build their brand</title>
		<link>http://blog.communispace.com/connect/lululemon-establishes-community-to-build-their-brand/</link>
		<comments>http://blog.communispace.com/connect/lululemon-establishes-community-to-build-their-brand/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 15:29:33 +0000</pubDate>
		<dc:creator>Libby Russell</dc:creator>
				<category><![CDATA[connect]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Companies]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6180</guid>
		<description><![CDATA[My friends and family tend to call me a “gear snob”… and I will openly admit that any day. I am very particular about my ski goggles, my sneakers, and my running leggings way more so than my every day wardrobe. I stick to the brands that I love (shout outs to Nike, Patagonia, and Asics) but there’s a new brand in the mix for me these days.
<a class="more_link" href="http://blog.communispace.com/connect/lululemon-establishes-community-to-build-their-brand/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/connect/lululemon-establishes-community-to-build-their-brand/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>Connecting with Connected Consumers: Webinar</title>
		<link>http://blog.communispace.com/learn/connecting-with-connected-consumers-webinar/</link>
		<comments>http://blog.communispace.com/learn/connecting-with-connected-consumers-webinar/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 15:44:48 +0000</pubDate>
		<dc:creator>Nate F.</dc:creator>
				<category><![CDATA[learn]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[webinar recording]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6166</guid>
		<description><![CDATA[With the extreme adoption rates of Smartphones and the growing number of tablet owners, marketers and market researchers are faced with the challenge of connecting to a new brand of consumer. Understanding how these consumers think, act and consume information is critical to fostering successful interactions.<a class="more_link" href="http://blog.communispace.com/learn/connecting-with-connected-consumers-webinar/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/learn/connecting-with-connected-consumers-webinar/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Customizing Your Retail Calendar to Your Consumer</title>
		<link>http://blog.communispace.com/align/customizing-your-retail-calendar-to-your-consumer/</link>
		<comments>http://blog.communispace.com/align/customizing-your-retail-calendar-to-your-consumer/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 15:40:40 +0000</pubDate>
		<dc:creator>Amanda F.</dc:creator>
				<category><![CDATA[align]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Listening]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[People]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6106</guid>
		<description><![CDATA[Is it me or is it pretty transparent and predictable when retail sales will hit the calendar?  

As a consumer I’ve been trained to ‘hold out’ on making a purchase until I know I can expect a sale. As a marketer, I’m disappointed when I see trite, overused attempts at making a “standard” sales event somehow interesting or fun.<a class="more_link" href="http://blog.communispace.com/align/customizing-your-retail-calendar-to-your-consumer/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/align/customizing-your-retail-calendar-to-your-consumer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Real Consumer Insights Have Arrived in Australia: Webinar</title>
		<link>http://blog.communispace.com/align/australia-consumer-insights-webinar/</link>
		<comments>http://blog.communispace.com/align/australia-consumer-insights-webinar/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 20:33:44 +0000</pubDate>
		<dc:creator>Anne M.</dc:creator>
				<category><![CDATA[align]]></category>
		<category><![CDATA[AU]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Communispace]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Listening]]></category>
		<category><![CDATA[webinar recording]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6080</guid>
		<description><![CDATA[Here at Communispace, we’ve been working really hard to bring companies like <a href="http://www.qantas.com.au/fflyer/dyn/program/welcome" target="_blank">Qantas Frequent Flyer</a>, <a href="http://www.frucor.co.nz/" target="_blank">Frucor</a>, <a href="http://www.tasteliving.com.au/" target="_blank">Taste Living</a>, and <a href="http://www.anz.co.nz/about-us/" target="_blank">ANZ National Bank</a> (NZ) unique and sometimes surprising or unexpected insights about their customers. Listening to and gaining trust with customers is so critical for companies today, as it informs every aspect of the business.<a class="more_link" href="http://blog.communispace.com/align/australia-consumer-insights-webinar/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/align/australia-consumer-insights-webinar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Art Director, Copywriter and Community Member Walk Into a Room&#8230;</title>
		<link>http://blog.communispace.com/connect/ad-concepting-with-customers/</link>
		<comments>http://blog.communispace.com/connect/ad-concepting-with-customers/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 13:36:27 +0000</pubDate>
		<dc:creator>Amanda F.</dc:creator>
				<category><![CDATA[connect]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Listening]]></category>
		<category><![CDATA[market research]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=6020</guid>
		<description><![CDATA[Nope, that’s not the start of a bad joke. Imagine if it were reality. What if the creative brains on your business were actually concepting with your target audience…?! For some companies, it is.

<strong>Concepting With Customers: The Wrong Way</strong>
<a class="more_link" href="http://blog.communispace.com/connect/ad-concepting-with-customers/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/connect/ad-concepting-with-customers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Reality in Advertising: A powerful path to connecting with customers</title>
		<link>http://blog.communispace.com/align/reality-in-advertising-loreal-dove/</link>
		<comments>http://blog.communispace.com/align/reality-in-advertising-loreal-dove/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 18:47:01 +0000</pubDate>
		<dc:creator>Chris O.</dc:creator>
				<category><![CDATA[align]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Pop Culture]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=5955</guid>
		<description><![CDATA[<strong>Truth and fantasy are battling for your customers hearts </strong>…

… and it’s a battle that’s happening in advertising and marketing departments everywhere.<a class="more_link" href="http://blog.communispace.com/align/reality-in-advertising-loreal-dove/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/align/reality-in-advertising-loreal-dove/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Nike, I thought you knew me</title>
		<link>http://blog.communispace.com/connect/nike-i-thought-you-knew-me/</link>
		<comments>http://blog.communispace.com/connect/nike-i-thought-you-knew-me/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 17:55:59 +0000</pubDate>
		<dc:creator>Catie S.</dc:creator>
				<category><![CDATA[connect]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Listening]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[People]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=5927</guid>
		<description><![CDATA[Historically, I’ve been a fan of Nike. Since taking up running, I’ve practically lived in their <a href="http://farm7.static.flickr.com/6023/5981504991_fb266df0f3_o.jpg" target="_blank">mesh shorts</a> (at least for warm runs). I sport a neon Nike gym bag when I go to spin class or to zumba. Their sneakers make for great cross-trainers, and the new <a href="http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/products/sportwatch_pdp?pid=406329" target="_blank">Nike+ SportWatch</a> is on my wish list for my birthday.

But when I came across this recent ad to the left, I had to question my relationship with the brand. Run away from it all? Nike, I thought you knew me.<a class="more_link" href="http://blog.communispace.com/connect/nike-i-thought-you-knew-me/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/connect/nike-i-thought-you-knew-me/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>The Netflix price increase social media firestorm: A case of too little customer intimacy?</title>
		<link>http://blog.communispace.com/align/netflix-price-increases-social-media-firestorm-customer-listening/</link>
		<comments>http://blog.communispace.com/align/netflix-price-increases-social-media-firestorm-customer-listening/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 17:09:18 +0000</pubDate>
		<dc:creator>Chris O.</dc:creator>
				<category><![CDATA[align]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=5835</guid>
		<description><![CDATA[On Tuesday, <a href="http://blog.netflix.com/2011/07/netflix-introduces-new-plans-and.html" target="_blank">Netflix announced price changes</a> and a change in the structure of their DVD-by-mail and movie streaming plans. For all intents and purposes, the “changes” were increases – separating the delivery methods and making customers pay almost as much for each as they were previously paying to get both.

Right afterwards, the universe exploded.<a class="more_link" href="http://blog.communispace.com/align/netflix-price-increases-social-media-firestorm-customer-listening/">MORE&#8230;</a>]]></description>
		<wfw:commentRss>http://blog.communispace.com/align/netflix-price-increases-social-media-firestorm-customer-listening/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<item>
		<title>What Are Brands Really Risking with Online Research Communities?</title>
		<link>http://blog.communispace.com/learn/risks-of-online-research-communities/</link>
		<comments>http://blog.communispace.com/learn/risks-of-online-research-communities/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 15:44:26 +0000</pubDate>
		<dc:creator>Manila A.</dc:creator>
				<category><![CDATA[learn]]></category>
		<category><![CDATA[Communispace]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Companies]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Insights]]></category>

		<guid isPermaLink="false">http://blog.communispace.com/?p=5670</guid>
		<description><![CDATA[Not much.  While online research communities (also known as MROCs) seemingly bend many rules of research, brands actually risk more with traditional methods that fail to surface the “whys” behind the numbers.  Quantifying research results does not make them actionable; and brands unwittingly hazard a great deal when they base business decisions on information obtained from a generic sample of unengaged, unmotivated respondents.<a class="more_link" href="http://blog.communispace.com/learn/risks-of-online-research-communities/">MORE&#8230;</a>]]></description>
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		<slash:comments>0</slash:comments>
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