New Promise Communispace Client Event Series: The Sofa Sessions

Nicole H.

We’re very pleased to unveil a series of exclusive events for our clients in 2013. The Sofa Sessions, launching April 30th in London by Europe Managing Director, Sally O’Rourke, will be tailored for and by its guests. Each session will …MORE…

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Ideas to Innovation Workshop: Ensuring Buy-in

Nicole H.

How do you turn a great idea into a successful launch? We look to explore this very question in a series of events, the first of which we hosted in late February, “Ideas to Innovation: Workshop 1 – Ensuring Buy-in.” …MORE…

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ARF 2013 Industry Leader Forum Recap: Taking a Step Back to Move Forward

Chris W.

Recently, I attended the Advertising Research Foundation (ARF) 2013 Industry Leader Forum in San Francisco, California, which featured some powerhouse speakers, including Eric Rasmussen, VP Consumer Insights, Groupon; Brad Smallwood, Head of Measurements and Insights, Facebook, Inc.; Joel Benenson, Lead …MORE…

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Red, White & Blue

Libby R.

For many of us, the summer is a really special, jam-packed, and socially vibrant time of year. July is the month of everything that is awesome as far as I’m concerned (and not just because it’s my birthday month, I swear). One of the many things that makes this month so great is that we start it off with one of our nation’s most precious holidays. On July 4th, we will stop and celebrate the day that so perfectly embodies what our country is truly all about: grilling burgers, playing with sparklers, and enjoying an iced cold summer brew. I, personally, will be partaking in all three of these activities, thus proving that I am seriously dedicated my patriotism. But on more serious, no, not serious (who am I kidding?) sentimental note, we all know that July 4th is really all about valuing our favorite American traditions and past times with the people we care about.MORE…

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Vote for Verbatim: Best Marketing & Advertising Blog in Boston

Devon J.
Chris O.

Verbatim is in the running to be named best Marketing & Advertising Blog by the good folks at BostInnovation, thanks to your nominations. We’re up against some stiff competition.

Each week, we work hard to bring you new research, consumer insights best practices, social media observations, and hopefully some laughs.

All we need is your votes – it’s easy! Just head over to the BostInno Insider Awards, and select Verbatim from under the Marketing & Advertising: Company blog category.MORE…

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How Do You Bowl: Super Bowl or AdBowl?

Elisa C.

There was an early sign I was meant to go into marketing: I was a kid and was so excited for the Super bowl ads. We’re not talking “yay,” excitement but all out “this is just as good as Christmas excitement.”

To prepare, my father, ever the analyst, created a spreadsheet in which he recorded each family member’s rating of each ad on a ten point scale.MORE…

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Best Buy’s Retail Seasonality Discovery: It’s all about consumer behavior

Kassandra D.

This has been a peculiar winter in New England—on Saturday it was 59 degrees. Despite the unseasonably warm weather, all I wanted to do was stay close to home, make soup and look into what sort of marathon television opportunity Bravo had on offer. My own behavior in large part mirrors what Best Buy validated via an innovative research program in their Communispace community—seasonality in retail is largely about behavior and not about weather, location or calendar anchors. Customer behavior should then drive the retail calendar of marketing plans and offers.MORE…

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An Aussie Christmas

Anne M.

Let me begin by saying that I love Christmas. I am not particularly religious but I am attracted as a lot of people are by the sense of occasion, its opt-in seasonal faith, its proud, shameless indulgence and the opportunity it gives to pause and take stock at the end of the year.MORE…

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