http://blog.communispace.com market research, social media, the internet, culture, and breakthroughs that matter. Tue, 07 Feb 2012 22:13:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://blog.communispace.com/learn/market-research-validity/ http://blog.communispace.com/learn/market-research-validity/#comments Fri, 09 Dec 2011 18:35:59 +0000 Manila A. http://blog.communispace.com/?p=6431 MORE…]]> http://blog.communispace.com/learn/market-research-validity/feed/ 1 http://blog.communispace.com/learn/its-not-consumer-schizophrenia-just-a-little-conscious-recklessness/ http://blog.communispace.com/learn/its-not-consumer-schizophrenia-just-a-little-conscious-recklessness/#comments Thu, 06 Jan 2011 19:19:32 +0000 Manila A. http://blog.communispace.com/?p=4037 Online holiday shopping reached an all-time high and sales for apparel and high-end restaurants, food stores and other retailers were also up year after year. So I guess I am in good company.MORE…]]> http://blog.communispace.com/learn/its-not-consumer-schizophrenia-just-a-little-conscious-recklessness/feed/ 0 http://blog.communispace.com/connect/ford-and-social-co-creation-why-idea-sites-are-not-enough/ http://blog.communispace.com/connect/ford-and-social-co-creation-why-idea-sites-are-not-enough/#comments Mon, 04 Oct 2010 16:10:07 +0000 Debi K. http://blog.communispace.com/?p=3492 crowdsourcing, evolved. Using customers to help you throughout the new product (or service) development process is an exciting opportunity that’s been made vastly easier by social technologies.
Most of the case studies in this area talk a lot about idea sites or e-suggestion boxes. What these platforms do is allow for companies to publicly collect ideas from their customers or employees through a community-like environment. The companies that have done a good job with this have a process for vetting these ideas and building on the good ones to help them innovate. Doug Williams, an analyst with Forrester, recently wrote a great case study on Ford’s ideas site, “Your Ideas.”MORE…]]> http://blog.communispace.com/connect/ford-and-social-co-creation-why-idea-sites-are-not-enough/feed/ 3 http://blog.communispace.com/learn/a-tale-of-two-saturdays/ http://blog.communispace.com/learn/a-tale-of-two-saturdays/#comments Fri, 10 Sep 2010 17:39:33 +0000 Kat L. http://blog.communispace.com/?p=3243 A few weeks ago, while Glenn Beck, the American conservative radio and television host was leading his “Restoring Honor” rally on the National Mall in Washington, D.C., I was busy with my own endeavor, holding a sidewalk sale outside my Somerville, MA, apartment in an attempt to rid myself of all unnecessary possessions. Now, what could these two events possibly have in common? Well, other than the fact that nobody really seemed to care, they both echo the insights gleaned in Communispace’s latest research report, Local:Eyes, which explores the current trend towards local buying and is due out this month.MORE…]]> http://blog.communispace.com/learn/a-tale-of-two-saturdays/feed/ 0 http://blog.communispace.com/connect/the-30000-foot-view-how-klm-stays-in-touch-with-customers/ http://blog.communispace.com/connect/the-30000-foot-view-how-klm-stays-in-touch-with-customers/#comments Tue, 17 Aug 2010 15:08:01 +0000 Jennifer A. http://blog.communispace.com/?p=3172 MORE…]]> http://blog.communispace.com/connect/the-30000-foot-view-how-klm-stays-in-touch-with-customers/feed/ 0 http://blog.communispace.com/learn/reflections-on-shopper-insights/ http://blog.communispace.com/learn/reflections-on-shopper-insights/#comments Tue, 20 Jul 2010 15:10:27 +0000 Bill A. http://blog.communispace.com/?p=2996 From: Bill Alberti Sent: Friday, July 16, 2010 1:59 PM To: Julie Wittes Schlack Subject: Reflections on Shopper Insights...
Whadidja think?MORE…]]> http://blog.communispace.com/learn/reflections-on-shopper-insights/feed/ 0 http://blog.communispace.com/align/why-being-a-market-leader-is-both-scary-and-fun/ http://blog.communispace.com/align/why-being-a-market-leader-is-both-scary-and-fun/#comments Mon, 02 Nov 2009 11:27:13 +0000 Debi K. http://blog.communispace.com/?p=1783 Forrester Research published a report naming Communispace a leader in the market research online community space. The report* ranks Communispace tops on all three major dimensions.
Then to top it off, Communispace, together with our wonderful clients, won an unprecedented two Forrester Groundswell Awards – you can read the full nomination stories on our website. Phew, that’s a lot of Forrester Research accolades in one week. And we couldn’t feel more proud, grateful, excited and yes, maybe even a little nervous.MORE…]]> http://blog.communispace.com/align/why-being-a-market-leader-is-both-scary-and-fun/feed/ 0