Some of the most interesting insights come from comparing two related, yet very different segments of individuals. We do it all the time for clients, and since we value philanthropy here at Communispace, I took it upon myself this weekend to extend our gift of analytical insight to the greater world beyond.MORE…
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How Do You Bowl: Super Bowl or AdBowl?
There was an early sign I was meant to go into marketing: I was a kid and was so excited for the Super bowl ads. We’re not talking “yay,” excitement but all out “this is just as good as Christmas excitement.”
To prepare, my father, ever the analyst, created a spreadsheet in which he recorded each family member’s rating of each ad on a ten point scale.MORE…
In Defense of Boston: Why I love that dirty water
Is it just me or has Boston been getting a pretty bad rap lately? I really should start with the caveat that I am a born and raised Bostonian; from the Pru to the Pats to the Public Gardens, I love it all. So this post is almost (not almost) 100% influenced by that. But all bias aside, someone needed to step up for Beantown … and I’m going to be the one to do it.
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An Aussie Christmas
Let me begin by saying that I love Christmas. I am not particularly religious but I am attracted as a lot of people are by the sense of occasion, its opt-in seasonal faith, its proud, shameless indulgence and the opportunity it gives to pause and take stock at the end of the year.MORE…
Lovely, Shiny, and New: The Top 5 Problems with Communispace’s New Digs in the Innovation District
5. Our views make me want to stare out the window all day like Jack Donaghy. Good god, Lemon. 4. Lego Man has started feeling way too at home He appeared suddenly and mysteriously (even @Lego_Group claimed to not …MORE…
Foursquare, Gamification, and User Behavior: Leading a Social Network Double-Life
I recently edged out an incumbent to become mayor. No, Boston mayor Thomas Menino still has his job. I couldn’t hope to match his public speaking presence. The mayorship I’ve attained is not democratically determined, but rather on Foursquare. I’m now the Foursquare mayor of Communispace.MORE…
Give Me My Angry Birds!
I will be the first to admit – I was not an early adopter of Angry Birds. I would make fun of my friends who spent hours captivated by the squealing pigs and their avian foes. Don’t you have something better to do, I would ask.
And then one day, that all changed. A few months ago I decided it was time to leave the world of BlackBerry and enter the new and exciting world of the Droid. With my new phone in hand I thought I would download Angry Birds and just see what all of the fuss was about.MORE…
Could Your Mistake be the Next Big Thing?
This week I was reminded of one of my favorite books as a kid… “Mistakes that worked.” Yes, I realize that this is a pretty dorky favorite book, but Harry Potter wasn’t out yet and it was a nice break from those entrepreneurial babysitters.
“Mistakes that worked” shared the stories of inventions that were for the most part accidental but turned out to be great successes. Examples featured in the book include:MORE…
