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I don’t know that there is such thing as the perfect ad, but if there is, Google may very well have found it. Their new ads for Chrome are remarkable. With only seeing the ad once, I was able to recall the entire ad, what it was for, and where I was when I saw it. That never happens with me. I, like most folks, have trained myself to tune out the monotonous noise that is typical of TV ads. But this ad was different. MORE…

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While even native English speakers can have trouble keeping track of the language’s grammatical rules (“don’t end a sentence in a preposition”?), it’s even more difficult for non-native speakers to wrap their heads around our expressions, idioms, and seemingly random rules. I recall a friend who was teaching ESL abroad a few years ago telling me that most of the questions his students came up with stumped him every time …MORE…