Hispanics are quickly becoming the fastest growing consumer group in the U.S., challenging marketers and demographers to take a fresh look at how to best connect with this audience. Today Communispace presented a webinar revealing new research on how marketers and brands can engage Hispanic consumers.MORE…
Global
Finding the “Local” in Global Communities
Rita Reznikova explores the “local” and the “global” aspects of multinational communities.
As an associate community manager on several international communities here at Communispace, I’ve always been fascinated by how people come together online. Can people from countries as diverse as Iran and Ireland really work together and come up with useful insights in one community?MORE…
It’s Not Consumer Schizophrenia … Just a Little Conscious Recklessness
Okay. I admit it. I went a little overboard in December. And it looks like I am not the only one. Online holiday shopping reached an all-time high and sales for apparel and high-end restaurants, food stores and other retailers were also up year after year. So I guess I am in good company.MORE…
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Tagged Behavior, Brands, Communispace, Consumer Behavior, forrester research, Global, research
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It’s a Small World After All (Thanks to Facebook)
Last week, I read a post on TechCrunch about how Paul Butler, an engineering intern at Facebook, created an awesome data visualization of about 10,000,000 pairs of Facebook friends around the world.MORE…
Keeping it Relevant for Latinos Today: A sneak peek at our latest research
At Communispace, we have successfully recruited and engaged Latinos in our communities for over a decade, and we launched our first of many Spanish-language communities in 2007. Although many companies want to engage this group using Spanish language only (and have their own acculturation algorithms for identifying who is and is not “Hispanic”), recent research indicates that these standard approaches may no longer be relevant. Latinos today are increasingly bilingual and U.S.-born, and second and third generations actively cultivate and experience a deep sense of Latino identity. It is this market of acculturated Latinos that is growing today. And it is this dynamic community—definitively Latin, yet American, too—to whom marketers need to relate more authentically.MORE…
A Deep Dive into "Going Local"
Did you know that in 2007 the New Oxford American Dictionary chose “locavore” as its word of the year? The “buy local” movement has been gaining momentum over the last few years, despite the backdrop of financial upheaval and global recession. How is that possible? What is so compelling about “local”? And what does it mean to consumers around the world?
These questions and others were the topic of a webinar that Kat Lerman and I delivered yesterday: “Impact of Local on Consumer Behavior.”MORE…
Are We There Yet? "Local" Moves into the Mainstream
Would you go miles out of your way to buy vegetables from a farm stand? When you’re perusing the shopping aisles, are you searching for products that are made close to home? Is it important to you that your insurance agent hangs a shingle in your neighborhood?
If your answer to any of these questions is “Well that depends…,” you are not alone.
In our most recent research report, which launched today, we explored what local buying means with nearly 1,000 consumers across 10 countries. We found people throughout the world to be well-versed in the language of “local,” but we also found that, by its self, “local” is not a high priority for most consumers. However, if companies fail to understand what is driving the local buying movement, they do stand to lose out on a great opportunity. Here are some of the key insights we learned about “Local”:MORE…
