This year we set out to do something different. We wanted to develop an entirely new brand experience that would allow Communispace’s sales force, employees, clients, and agency partners to tell the Communispace story – easily and effectively.

Communispace is a unique offering. If you’ve worked with us, you understand what we do. But that very uniqueness makes it a difficult story for many to retell. There are all kinds of situations where this might apply. For example, an agency partner may be including a Communispace community as a part of a recommendation to their client—and we’re not there to explain. Or maybe an existing client is planning on sharing a big insight with a larger internal team—who isn’t aware of the community or the activities within it. Without the right tools, that story can easily be a complex one to tell.MORE…

The transformation companies experience when incorporating the voice of the customer can be as transformative as the effects of email and the Web. The ROI and business impact of customer insights and next-generation market research can, therefore, be enormous.

Yesterday, Communispace’s Vice President of Business Strategy, Bill Alberti, presented a whirlwind tour of eight case studies of Communispace communities, all packed neatly into a digestible, sharable 30-minute webinette.MORE…