Tag Archives

Innovation

Great clients, great results.

Bill A.

Results. They’re what you stand by. They define you. They’re the outcome of all your hard work and they represent the value for which you get paid. They are no small things.

At Communispace, results – i.e., business impact – are the things we’re most proud of. And with 115 different clients, results come in all shapes and sizes.

What all the results share – and all the insights underneath them and all the stories underneath those – are great clients.MORE…

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Vote for Verbatim: Best Marketing & Advertising Blog in Boston

Devon J.
Chris O.

Verbatim is in the running to be named best Marketing & Advertising Blog by the good folks at BostInnovation, thanks to your nominations. We’re up against some stiff competition.

Each week, we work hard to bring you new research, consumer insights best practices, social media observations, and hopefully some laughs.

All we need is your votes – it’s easy! Just head over to the BostInno Insider Awards, and select Verbatim from under the Marketing & Advertising: Company blog category.MORE…

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Community Co-Creation: Making the Front End of Innovation less “Fuzzy”

Mike J.

The term co-creation is so hot right now. I think it really caught on when Vitamin Water and Mountain Dew had their Facebook fans develop new flavors for the beverage behemoths. However, new product developers are tasked with more than coming up with new flavors, packaging and names for line extensions.MORE…

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Active Minds Need Challenges: How Lululemon establishes community to build their brand

Libby R.

My friends and family tend to call me a “gear snob”… and I will openly admit that any day. I am very particular about my ski goggles, my sneakers, and my running leggings way more so than my every day wardrobe. I stick to the brands that I love (shout outs to Nike, Patagonia, and Asics) but there’s a new brand in the mix for me these days.
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Let’s Get Appy!

Jen R.
Micah D.

This year we set out to do something different. We wanted to develop an entirely new brand experience that would allow Communispace’s sales force, employees, clients, and agency partners to tell the Communispace story – easily and effectively.

Communispace is a unique offering. If you’ve worked with us, you understand what we do. But that very uniqueness makes it a difficult story for many to retell. There are all kinds of situations where this might apply. For example, an agency partner may be including a Communispace community as a part of a recommendation to their client—and we’re not there to explain. Or maybe an existing client is planning on sharing a big insight with a larger internal team—who isn’t aware of the community or the activities within it. Without the right tools, that story can easily be a complex one to tell.MORE…

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Mobile Ethnography—the Fast, Non-Creepy Path to Consumer Insight

Julie W.S.

At its best, commercial and corporate ethnography provides insights into the particulars of daily life. What are peoples’ rituals, their frustrations, their habits, the disrupters to habits? These are the insights that can drive the success and minimize the adoption problems associated with new products and services.
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Emotion and Brand Involvement: Ekman’s Error (with apologies to Antonio Damasio)

Julie W.S.

Julie Wittes Schlack explores the intersection of neuroscience and market research, shedding light on how feelings affect product and brand involvement.

Take a look at this:
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A New Era of Speed

Nate F.

This past week, I came across an article from the Wall Street Journal titled “Putting on the Brakes: Mankind Nears the End of the Age of Speed.” The story links the final voyage of the Space Shuttles flight this June with the seeming end of a two century long conquest for speed. Since the 18th century, humans have been able to increase the speed of travel 10x every hundred or so years. From the 6mph of a horse to the 60mph of a train and finally to the 600mph of jet, we have maintained an incredible pace of speed advancement for quite some time. MORE…

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