In the field of marketing research, there is a simmering debate between those who believe neuroscience-based tools will make self-reporting obsolete, and those who have kept faith with humans’ ability to consciously understand and explain their own actions. But I say: Why choose?MORE…
Insights
It Takes Two (Hemispheres), Baby: Neuroscience and self-reporting in market research
Brace yourself: I’ve declared it Neuroscience Thursday here on Verbatim.
In Mindsight, psychiatrist Dan Sigel notes that, “When we explain … we are relying heavily on the left hemisphere. When we describe … we are bringing the experientially rich side into collaboration with the word-smithing left hemisphere.”
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Posted in learn
Tagged Behavior, emotion, Insights, Language, market research, Science, tools
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5 Market Research Online Community Case Studies (Webinar Download)
In 2012, according to Greenbook Research Industry Trends’ Fall 2011 Report, Market Research Online Communities (or MROCs) will see “massive” adoption by research buyers. As traditional sources of insight (focus groups, consumer panels) suffer problems with recruiting, attrition, decreased relevance, and respondent fatigue, more brands are turning to market research online communities to build more intimate relationship with consumers.
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Posted in align
Tagged Brands, Communispace, Consumer Behavior, groundswell, Insights, Listening, market research
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Two Silos, One Person: The impact of consumer and shopper insights on retailers and brands
In our latest webinar today I presented some examples of how consumer and shopper insights are driving growth for retailers and brands such as Walmart, GlaxoSmithKline and Kraft. These organizations are realizing the power of insights to build better relationships with retail partners, build new knowledge of the shopper’s mindset and attitudes, and improve in-store marketing communications.
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Posted in learn
Tagged Brands, Community, Consumer Behavior, Insights, shopper insights, webinar recording
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Connecting with Connected Consumers: Webinar
With the extreme adoption rates of Smartphones and the growing number of tablet owners, marketers and market researchers are faced with the challenge of connecting to a new brand of consumer. Understanding how these consumers think, act and consume information is critical to fostering successful interactions.MORE…
Posted in learn
Tagged Behavior, Consumer Behavior, Customers, Insights, research, Technology, webinar recording
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Getting Smart about the Latino Market: Our in-house Hispanic Think Tank
Here’s a question for you: If roughly 16% of the U.S. population today self-identifies as Hispanic or Latino, what percentage of your client services organization should be dedicated to understanding this rapidly growing market? One percent? Two percent? Five percent?
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Real Consumer Insights Have Arrived in Australia: Webinar
Here at Communispace, we’ve been working really hard to bring companies like Qantas Frequent Flyer, Frucor, Taste Living, and ANZ National Bank (NZ) unique and sometimes surprising or unexpected insights about their customers. Listening to and gaining trust with customers is so critical for companies today, as it informs every aspect of the business.MORE…
Posted in align, AU
Tagged Behavior, Brands, Communispace, Community, Customers, Insights, Listening, webinar recording
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An Art Director, Copywriter and Community Member Walk Into a Room…
Nope, that’s not the start of a bad joke. Imagine if it were reality. What if the creative brains on your business were actually concepting with your target audience…?! For some companies, it is.
Concepting With Customers: The Wrong Way
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Posted in connect
Tagged Advertising, Community, Customers, Insights, Listening, market research
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