Tag Archives

Insights

Two Silos, One Person: The impact of consumer and shopper insights on retailers and brands

Julie W.S.
10.19.2011
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In our latest webinar today I presented some examples of how consumer and shopper insights are driving growth for retailers and brands such as Walmart, GlaxoSmithKline and Kraft. These organizations are realizing the power of insights to build better relationships with retail partners, build new knowledge of the shopper’s mindset and attitudes, and improve in-store marketing communications.
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Connecting with Connected Consumers: Webinar

9.23.2011
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Nate F.

With the extreme adoption rates of Smartphones and the growing number of tablet owners, marketers and market researchers are faced with the challenge of connecting to a new brand of consumer. Understanding how these consumers think, act and consume information is critical to fostering successful interactions.MORE…

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Getting Smart about the Latino Market: Our in-house Hispanic Think Tank

Manila A.
9.15.2011
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Here’s a question for you: If roughly 16% of the U.S. population today self-identifies as Hispanic or Latino, what percentage of your client services organization should be dedicated to understanding this rapidly growing market? One percent? Two percent? Five percent?
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Real Consumer Insights Have Arrived in Australia: Webinar

9.1.2011
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Anne M.

Here at Communispace, we’ve been working really hard to bring companies like Qantas Frequent Flyer, Frucor, Taste Living, and ANZ National Bank (NZ) unique and sometimes surprising or unexpected insights about their customers. Listening to and gaining trust with customers is so critical for companies today, as it informs every aspect of the business.MORE…

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An Art Director, Copywriter and Community Member Walk Into a Room…

Amanda F.
8.10.2011
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Nope, that’s not the start of a bad joke. Imagine if it were reality. What if the creative brains on your business were actually concepting with your target audience…?! For some companies, it is.

Concepting With Customers: The Wrong Way
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What Is Digital Safari? (Next Gen Market Research Toolbox, Pt. 2)

8.8.2011
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Rebecca M.

Learn how consumers shop, browse, and create

Digital Safari is a computer-based ethnography that allows companies to observe their customers (or prospective customers) as they use websites, apps, online stores, or other tools.MORE…

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Nike, I thought you knew me

Catie S.
7.27.2011
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Historically, I’ve been a fan of Nike. Since taking up running, I’ve practically lived in their mesh shorts (at least for warm runs). I sport a neon Nike gym bag when I go to spin class or to zumba. Their sneakers make for great cross-trainers, and the new Nike+ SportWatch is on my wish list for my birthday.

But when I came across this recent ad to the left, I had to question my relationship with the brand. Run away from it all? Nike, I thought you knew me.MORE…

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The Ramifications of Yes: How consumer-driven insight can help minimize risk

7.21.2011
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Kat L.

You might have noticed Toshiba’s new TV campaign, “The Ramification of Yes” – you know, the one with the zombies. Those zombies aren’t actually real (are any?), but rather a figment of one Toshiba executive’s imagination, as he ponders the consequences of a high-pressure, go/no-go decision. MORE…

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