Tag Archives

leadership

“Don’t Buy This Jacket” is a Big Brand Moment for Patagonia: Consumer Responses to Patagonia’s Black Friday Campaign

Chris O.
12.2.2011
3 Comments

Last week, Patagonia took out this full-page ad in The New York Times:

The message was delivered in the wake of a CBS 60 Minutes segment which revealed that a staggering 25% of American children live in poverty, a national recession, unprecedented consensus about environmental peril, and raging political division.MORE…

Posted in align | Tagged , , , | 3 Comments

A Kleenex and a Communispace?

3.31.2010
2 Comments
Jimmy Z.

I think it’s interesting when clients or members refer to their community as “a Communispace.” For example, when a client says, “Can you help so-and-so access our Communispace?” Or when a member says, “I belong to the XYZ Communispace.”

It is reminiscent of other companies whose names have achieved noun status —Kleenex, Zipper, Velcro—and some that have even been lucky enough to become verbs, ‘googling’ and ‘xeroxing.’ In a similar fashion, “a Communispace” has become shorthand for the unique sui generis experience that is a Communispace community.MORE…

Posted in align | Tagged , , , , | 2 Comments

Transformations in Next-Generation Research

Diane H.
3.23.2010
9 Comments

One of the best parts of my job is that I get to spend significant time with Communispace clients. My goal is to meet with at least 50 clients in the course of a year, and when I see them, I often ask these questions: What have you learned since we last met? What is changing in your field? What did you used to think was true that no longer is?

The answers are always fascinating—and recently, we synthesized comments from 100 insights professionals about their “New Normal.” The result is a list of 8 New Rules for Listening to Customers. As follow-up, we’ve gotten reactions from another 200 people, and we are currently getting additional responses from attendees at the recent ARF Re:think Conference in NYC where I’ll be presenting these to a large audience for the first time.MORE…

Posted in align | Tagged , , , , , , , , | 9 Comments

Why Being a Market Leader is Both Scary and Fun

11.2.2009
Leave a comment
Debi K.

Wowza, last week was a big week here at Communispace on the awards and recognition front – specifically, Forrester Research published a report naming Communispace a leader in the market research online community space. The report* ranks Communispace tops on all three major dimensions.

Then to top it off, Communispace, together with our wonderful clients, won an unprecedented two Forrester Groundswell Awards – you can read the full nomination stories on our website. Phew, that’s a lot of Forrester Research accolades in one week. And we couldn’t feel more proud, grateful, excited and yes, maybe even a little nervous.MORE…

Posted in align | Tagged , , , , , , | Leave a comment