• Tweet

Today, I received an email from Micro Center asking for my help: they want to understand how they can win more of my video game purchases. If I still had time to play computer games (besides the occasionally Civilization IV bender) I’d probably be more useful. But, I figured, let’s see what we can do.

I like Micro Center.

I like that it’s the closest I can get to Akihabara without having to fly to Japan. I like that when I was helping my brother build a PC for his video-editing business, there were people there who were excited to help us build a monster of a machine – and who were truly knowledgeable about the pros and cons of faster dual-core versus slower quad-core processors. MORE…

• Tweet

Is it me or is it pretty transparent and predictable when retail sales will hit the calendar?

As a consumer I’ve been trained to ‘hold out’ on making a purchase until I know I can expect a sale. As a marketer, I’m disappointed when I see trite, overused attempts at making a “standard” sales event somehow interesting or fun.MORE…