When having a face-to-face conversation with someone, we’ve been conditioned to maintain eye contact or to ask relevant questions to demonstrate that we’re really engaged—this is called “active listening.” While having a conversation online may add a layer of complexity, active listening online is still possible.MORE…
Listening
5 Market Research Online Community Case Studies (Webinar Download)
In 2012, according to Greenbook Research Industry Trends’ Fall 2011 Report, Market Research Online Communities (or MROCs) will see “massive” adoption by research buyers. As traditional sources of insight (focus groups, consumer panels) suffer problems with recruiting, attrition, decreased relevance, and respondent fatigue, more brands are turning to market research online communities to build more intimate relationship with consumers.
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Tagged Brands, Communispace, Consumer Behavior, groundswell, Insights, Listening, market research
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Customizing Your Retail Calendar to Your Consumer
Is it me or is it pretty transparent and predictable when retail sales will hit the calendar?
As a consumer I’ve been trained to ‘hold out’ on making a purchase until I know I can expect a sale. As a marketer, I’m disappointed when I see trite, overused attempts at making a “standard” sales event somehow interesting or fun.MORE…
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Tagged Behavior, Brands, Customers, Listening, market research, People
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Real Consumer Insights Have Arrived in Australia: Webinar
Here at Communispace, we’ve been working really hard to bring companies like Qantas Frequent Flyer, Frucor, Taste Living, and ANZ National Bank (NZ) unique and sometimes surprising or unexpected insights about their customers. Listening to and gaining trust with customers is so critical for companies today, as it informs every aspect of the business.MORE…
Posted in align, AU
Tagged Behavior, Brands, Communispace, Community, Customers, Insights, Listening, webinar recording
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An Art Director, Copywriter and Community Member Walk Into a Room…
Nope, that’s not the start of a bad joke. Imagine if it were reality. What if the creative brains on your business were actually concepting with your target audience…?! For some companies, it is.
Concepting With Customers: The Wrong Way
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Posted in connect
Tagged Advertising, Community, Customers, Insights, Listening, market research
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Nike, I thought you knew me
Historically, I’ve been a fan of Nike. Since taking up running, I’ve practically lived in their mesh shorts (at least for warm runs). I sport a neon Nike gym bag when I go to spin class or to zumba. Their sneakers make for great cross-trainers, and the new Nike+ SportWatch is on my wish list for my birthday.
But when I came across this recent ad to the left, I had to question my relationship with the brand. Run away from it all? Nike, I thought you knew me.MORE…
Posted in connect
Tagged Behavior, Brands, Consumer Behavior, Customers, Insights, Listening, opinion, People
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What’s Your Happiness ROI? Brands taking risks to deliver good
Maybe it’s all this Boston summertime Vitamin D going to my head, but I’ve been thinking a lot recently about happiness. And as a shopper and a marketer, I can’t help but notice some brands that are doing things right and making me smile.MORE…
Social Media Market Research: More than just “listening”
When Communispace first started building private online communities, using social media for market research was far from an inevitability. The connections that social tools have demonstrated the power to forge—bridging a digital chasm to link people from all corners of the globe and all mindsets—and the power they give people to create and share, have since become instrumental in businesses’ understanding of their customers … and their prospective customers.MORE…
Posted in align
Tagged Communispace, Customers, Insights, Listening, market research, Social Media
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